August 19, 2021
12 Best Practices & Lash Artists’ Advice About Pandemic
12 Best Practices & Lash Artists’ Advice About Pandemic
Discover over ten premium beauty brands and CEOs are doing to cope with COVID and 12 professional tips to get back to work as a lash professional NOW.
How To Save Your Lash Business During The Pandemic?
The last article talks about how the pandemic has affected the beauty industry and what business owners are doing about it. We are all going through a hard time and that’s why it’s essential to brainstorm, research and find out all that you can about it so that you can adapt and cope with the new challenges.
Today we will find out what exactly do lash salons and artists do to keep the fire going in the kitchen during the lockdown in their own words. I’ve also added a section on the top 12 tips to help you figure a way to keep working and earning money without turning COVID positive.
What Are Lash Artists Doing- With Real Quotes And Examples
You’ve all seen cosmetic companies that were once selling premium products now switching to sanitizers or upscale textile brands manufacturing and promoting their new inventory of face masks.
Before you jump into what you can do, take a look at what artists and business owners around the world are doing to cope with the loss due to the pandemic below.
Pearl Lash Extensions
“We saw most of our clients temporarily closing down their practices due to the state legislative orders. As we slowly begin to re-emerge from this pandemic, most states have begun allowing salons and barbershops to reopen their doors. This is great news for all of us!”
This lash extension business owner has set up clear instructions such as appoint-only consultation, no group appointments, mandatory masks for employees, and other precautions to operate safely.
The Lash Professional
“During these unforeseen times, we are using social media as a way to keep in touch with our lash community. We have focused our time on creating content that answers our customers’ questions about how to navigate their own beauty business during the pandemic”.
Vanessa Molica from this brand says it’s vital to connect with your community of followers and customers now more than ever. You can check on them by asking if they need help or improve engagement with awareness content about your eyelash extensions.
This eyelash brand is ahead of its time because they’re offering giveaways to clients. Such a generous offers help to convert customers and make them leads for life when it comes to the beauty industry.
Squared Away
CEO of this brand says- “To support my team and our network of 150+ clients, I’m committed—through the increased use of tools like Zoom and Slack—to keeping lines of communication open, to creating a ‘safe space’ for discussion”.
The CEO has shared his personal phone number with all the members and the clients so that they can get in touch at any time, even at 3 AM.
Playa Hair Care Brand
“There’s a real opportunity for leading online brands because a lot of consumers have always treated luxury beauty as something they want to see, touch, feel and sample in person before they invest in it”.
Clara, the spokesperson of the brand continues on to say that being compelled to make beauty decisions, customers make purchase decisions online due to the comfort of it.
Brands
That Switched To Other Products
– Not everyone is reinventing the wheel. Big players are switching to other products and inventories that are more useful to consumers during the time of quarantine as you can see from the seven premium fashion and beauty brands below.
1. Prada: Requested by Italian authorities, Prada produced 80,000 medical-grade overalls and 110,000 face masks
2. L’Oreal: With the help of its name brands Garnier and LA Roche-Posay, this company is manufacturing hydro-alcoholic gels for nursing homes, hospitals, and food delivery businesses
3. Estée Lauder: The parent company of M.A.C cosmetics, is producing hand sanitizers besides reopening its New York outlet for the same
4. Guerlain: This company completely transformed its perfume factories or Orphan and La Ruche to make sanitizers for health-care industry businesses and workers
5. Zara and H&M: The mother brand of Inditex is already producing medical supplies
6. LVMH: The parent company of Louis Vuitton, Sephora, and Givenchy is sourcing 40 million face masks for the healthcare industry in Italy, Spain, and France
7. Kering: This luxury brand that powers Gucci, Balenciaga and Yves Saint Laurent is producing 3 million face masks for France’s healthcare service industry, and 55,000 overalls besides donating 1.1 million face mask
12 Best Practices
According to Chris Ventry- As more and more people are wearing masks, they’re emphasizing other forms of makeup. In short, consumers are getting creative with how they accessorize their eyes.
So what can you do? A lot if you’re a makeup professional or a lash expert.
I am not kidding. If you were a lash artist before COVID, branch out into an aesthetician or eye makeup stylist. Avene’s hand cream 3x sales during the lockdown because people are handwashing too much. There are many ways that business owners in the lash industry are taking their chance at the COVID.
And, after rounding up the best practices in this market for days, I found the following that you’ll find useful. Get a notebook and start recording your favorite tips from the below RIGHT NOW!
1. Start a Blog
Everyone needs a blog in 2020. If you’re a lash artist or own a business, it’s high time you own one.
Get started with a free blog on WordPress without spending a dime or get started with a website hosting package like on Blue Host that offers a decent blog at a cheap monthly rate.
This is important because a blog helps you gather customers and expand your reputation when there’s nothing else you can do. The blog also helps you create a community of followers and target audience can that considers you an authority in your niche.
2. Switch To Brand Awareness
Were you selling lash extensions pre-COVID? Perhaps you were a popular and busy lash salon owner before all this. It’s not time to lose hope.
Instead, grow brand recognition starting now. Instead of selling eye makeup when there’s no one buying, you can shift the objective or aim of your business for the time-being to brand awareness.
Start creating an email campaign or daily posts via your official FB business profile to connect with your customers. Remove the intent of sales and focus on how to engage with your target audience so that you can tap into sales later. Put simply, direct your traffic to do other desirable actions.
3. Create A COVID-19 Lash Consent Form
When you’ve decided to start seeing clients for their routine lash extension treatments or sessions, it’s important to get a consent form signed from them.
Below I will explain all the things that must be on such a form so that you can make one on your own with a pen and paper or via your smartphone.
A title such as ‘Salon/Artist Name’ Service Consent Form For COVID-19 General introduction such as- As we want to stay safe and keep our beloved clients safe during this pandemic, please read the following form and indicate your confirmation with your signature underneath.
Mandatory details such as Your name, your client’s name and date besides signatures of both the parties
Medical details including assertation that they do not carry the virus or are associated with persons who may carry the virus
A list of protocols you follow so that they can be aware of what to expect at the salon or for the appointment
Click on the link to the PDF file and Docx file you can download and input your own name or salon name before working with clients. Yeah, I’ve made your search easy. Say thanks to biLashes for showing me the links.
4. Regulate The Maximum Number Of Customers In Your Salon
You’re all set to reopen the store but are you following the State mandates? Head over to the government website of your State after doing a Google search for ‘State-name Government website’. You’ll find out the protocols you have to follow in order to stay open here.
One of the most discussed mandates is social distancing.
In short, gone are the days of chatting with your favorite clients around the lash counter. You need to maintain distance with your client while doing treatments and ensure that lash stations are a distance of 5 feet or more from each other.
Depending on your store size, create a limit of clients and employees within the store at every given time.
5. Set Up Appointments And Follow Them
Another thing that’s a thing of the past is walk-in appointments. You need to create a roster of client appointments and ensure that you don’t let in strangers into the store to keep your clients, and the staff, besides yourself safe.
This is important because if one of you were to show symptoms, you should always be ready to turn-over details of clients and customers who visited the store. Hang a board outside the store that says ‘Entry With Appointment ONLY’
Home
6. Use An Air Purifier
Investing in a good air purifier that keeps the viruses and bacteria at bay within the salon is the most important equipment during the pandemic. You need a good one and on top of that, you need to specify this with a note on the door or within the salon so that customers and employees know you’re doing everything you can, to make them safe.
7. Wear Lab Coats or Jackets
8. Run Promotions With Huge Discounts
You might’ve seen the free lipstick from M.A.C on World Lipstick Day recently or the exciting discounts from luxury brands like Chanel. This is because most businesses are trying to cope with their losses by offering clearance sales and promotional offers.
Lash businesses and artists can slash the profits to offer discounts on products/services in order to attract new customers to their shops. As this is a time when valuable investments are preferred more than random buys, discounts will seem like an investment to most clientele.
9.Consultation Via Skype/Zoom
It’s true that lash salons and beauty parlors are the last to reopen after the lockdown in most States. If you’re in a state where salons are not permitted to open just yet, offer consultation sessions to your clients instead.
Log in to your Skype and send a request to your client after creating a message that extends your expert advice during this home-quarantine time for long-term clients and potential customers. This is a fine opportunity to connect with clients and ensure that you don’t lose then when everything springs back to normal.
10. Offer Online Courses For Students
Once you’re comfortable with online video calls, you can start video recording or create comprehensive courses via Master Class or Udemy and so on. This is especially useful for lash artists who are influencers or with a large following of students already.
This way, you don’t have to pay rent for space you conduct classes in and everything will work like clockwork with online classes. Make sure you create a good timetable that’s attractive enough to keep your students while attracting new students. If you’re a business profile, run a Facebook add three times a week for a few dollars and see the magic happen.
Alternatively, you can also set up a YouTube channel to post your video content.
11. Special COVID Training For Salon Employees
Another way to ensure that you get your customers to trust you and come back for lash treatments is by preparing your employees for the upcoming months. You can also advertise that all employees are trained specifically for the pandemic outside your store or via online/ offline ads.
When you create a training course for your staff, try to check the WHO protocols, State instructions, and tips from your favorite lash salon owners or artists so that you don’t miss out on anything vital.
12. Follow Sanitizing And Disinfection
Standard precautions are mandatory when it comes to staying open during the lockdown. Don’t forget to disinfect your hands when entering and leaving the salon.
You can keep a good sanitizer at the entrance to ensure clients and staff clean themselves before entering and leaving. Go a step ahead and offer disposable hand gloves and shoe covers for clients entering the shop.
If you don’t know already, take a look at our comprehensive blog article on disinfection and sanitizing for lash equipment whether you’re working solo or as a business.
You can adopt tips from that list or visit the famous salons to check out their regulations and recommendations.
In A Nutshell
In addition to all of the above, you can also create Special Eye Makeup Packages for your old and new clients who know the mask has made the eyes more prominent today. Another tip is to create surprising giveaways for your subscribers, followers, or clients. Spread some love in the age of pandemic starting today.
Stay safe and beautiful~
How Is The Beauty Industry Affected By COVID-19?
How To Face The Pandemic If You’re A Beauty Business Owner
It’s a tough time. Yes, the pandemic is soaring around the world. And, businesses are faltering all around us. Even my lash salon has faced never reported such low income in decades that I’ve been working in the industry. But, stay put, because the light at the end of the tunnel just came on. It’s time to get out of this pandemic and revive your business. Readout this blog to know-how is the beauty industry affected by COVID-19?
But, do you know 19 million shades were checked out by savvy shoppers from Ulta Beauty, the largest beauty chain in the retail sector of the U.S.A? While many lash artists had to stay-at-home because work-from-home is just impossible for us, there is a huge storm that’s coming into the beauty industry at the moment.
Whether you’re a lash artist or a beauty business owner, this article will help you understand exactly how big players are reinventing their businesses to cope with billions in losses. There are many lessons you can apply for your small business in return.
I will talk in detail about the following:
1. Definition of Beauty Industry
2.Timeline of Progress in 15 Years
3. How do beauty consumers buy products during the pandemic?
4. What will happen if COVID recurs in the U.S?
5. 5- Ways the beauty industry is coping with the pandemic
6. Top beauty products that are selling like hot cakes ATM
6. What will this pandemic do to the future of the industry?
7. How can a lash owner cope with COVID-19 in 5 ways?
I’ve used McKinsey’s conclusions on the beauty industry throughout this article to help you in the following article. The facts and figures will help you plan the future of your lash business and career too. Let’s get started ASAP!
The Beauty Industry Described
Is the beauty industry everything fashion or is it just face makeup? Nah, on both. The truth is that this is a market that comprises of everything that has to do with beauty. While fashion isn’t a category here, skincare from head to toe is.
The beauty industry roughly comprises of hairdressers, stylists, perfume, haircare, skincare products, cosmetics, and even cosmetic surgery. During the pandemic, many brick-and-mortar stores such as cosmetic outlets in malls, salons, and beauty parlors have been shut. It’s not deemed essential in most places and the same is why business is more than rough these days.
But, this is an industry that has a history of hundreds and thousands of years dating back to 4,000 B.C where Egyptians used kohl to accentuate the outline of the eyes. It has seen plagues to wars and whatnot.
The same is why whether it’s hay or shine, the world will go on and you as an artist or business owner should find out how to cope with it using the professional tips of big businesses and professionals in the industry.
Timeline Of The Beauty Industry
Before you look at what the pandemic has stirred up on the beauty industry, it’s wise to take a look at how it has grown through the ages. You already know how far it dates; now look at how fast it has grown.
I’ve compiled the data on the size of the beauty industry in billions below in different ages so that you can see how progressively or regressively it has grown in the past years.
– $267 Billion in 2005: $134 Billion in Personal Care products, $68 Billion in skincare products, $37 Billion in color cosmetics, and $28 Billion in Fragrances.
– $281 Billion in 2006: $141 Billion in Personal Care products, $72 Billion in skincare products, $38 Billion in color cosmetics, and $30 Billion in Fragrances
– $297 Billion in 2007: $148 Billion in Personal Care products, $77 Billion in skincare products, $40 Billion in color cosmetics, and $32 Billion in Fragrances
– $309 Billion in 2008: $154 Billion in Personal Care products, $81 Billion in skincare products, $42 Billion in color cosmetics, and $33 Billion in Fragrances
– $319 Billion in 2009: $159 Billion in Personal Care products, $84 Billion in skincare products, $43 Billion in color cosmetics, and $33 Billion in Fragrances
– $332 Billion in 2010: $165 Billion in Personal Care products, $88 Billion in skincare products, $44 Billion in color cosmetics, and $35 Billion in Fragrances
– $349 Billion in 2011: $174 Billion in Personal Care products, $92 Billion in skincare products, $46 Billion in color cosmetics, and $37 Billion in Fragrances
– $367 Billion in 2012: $18 Billion in Personal Care products 2, $97 Billion in skincare products, $49 Billion in color cosmetics, and $38 Billion in Fragrances
– $383 Billion in 2013: $190 Billion in Personal Care products, $102 Billion in skincare products, $51 Billion in color cosmetics, and $40 Billion in Fragrances
– $400 Billion in 2014: $198 Billion in Personal Care products, $106 Billion in skincare products, $54 Billion in color cosmetics, and $42 Billion in Fragrances
– $418 Billion in 2015: $205 Billion in Personal Care products, $111 Billion in skincare products, $58 Billion in color cosmetics, and $43 Billion in Fragrances
– $436 Billion in 2016: $211 Billion in Personal Care products, $117 Billion in skincare products, $63 Billion in color cosmetics, and $45 Billion in Fragrances
– $445 Billion in 2017: $218 Billion in Personal Care products, $123 Billion in skincare products, $67 Billion in color cosmetics, and $47 Billion in Fragrances
– $477 Billion in 2018: $227 Billion in Personal Care products, $132 Billion in skincare products, $70 Billion in color cosmetics, and $49 Billion in Fragrances
– $500 Billion in 2019: $236 Billion in Personal Care products, $140 Billion in skincare products, $72 Billion in color cosmetics, and $51 Billion in Fragrances
In 2020, even though the pandemic grew drastically around the world such as China’s Beauty market that fell by 80% in February, it bounced back to 20% in March.
One principle to refer to is that of Leonard Lauder called Lipstick Index and it refers to the 2001 recession. Basically, all it means to say is that when you exemplify lipstick as an affordable luxury, people tend to continue buying even during financial troubles.
How Do Global Consumers Purchase Beauty Products When Compared With Groceries And Other Products?
While there’s a stark decline in purchases during the pandemic on items other than essentials, the cosmetic industry is facing softer blows than the rest of the markets around the world. Take a look at the forecasted and present purchase trends of products in the beauty industry below when compared with other industries.
– US: +19% increase in groceries, -11% decline in personal care products, -36% decline in skincare or makeup products and -52% decrease in apparel purchases
– China: +9% increase in grocery purchases, +10% in personal products, +6% in skincare/makeup, and -10% decline in clothes
– UK: +7% in groceries, -14% in personal care items, -48% decrease in skincare and makeup items and -68% decline in clothing purchases
– Japan: +18% purchase of groceries, -1% decline in personal item purchases, -24% decrease in buying makeup/skincare products and -49% decline in apparel buying
What Can Recurrence Of Coronavirus Do To U.S Beauty Industry?
In a general analysis by McKinsey, it was found that the Beauty Industry is generally expected to have a decline of up to 30% in 2020. When it comes to a recurrence of Coronavirus in the U.S, the industry could be hit by up to 35%.
When compared with 2019, there’s -25 to -35% of change, around a 50% drop in peak purchases with 2 months to 5 months of lack in business. Experts estimate that it would at least take till 2022 the first quarter to make up for all the losses dealt during the pandemic.
How Is The Beauty Industry Adapting To COVID-19?
When experts looked at the recovery of the market in several scenarios, they considered where were the products sold, what was sold, and how it was sold to find out remedies for global losses. Before we count the blessings in the industry, you need to have a reality-check on how it was performing before all this hullaballoo.
In fact, 85% of the beauty industry purchases happened in retail stores. Sephora ad your own lash salon are clear examples of such outlets. Even if the youth boasts that they always purchased online even before the pandemic, facts say that 60% of Gen Z and millennials made in-story purchases for their beauty needs.
Truth be told with the pandemic insight, up to 30% of beauty outlets had to close down. Unfortunately, for some of them, the shutters won’t open again because coping with this global-scale viral infection can pull you down with it.
Online Vs Offline Purchases
Shopping habits of offline and online consumers in the beauty industry are given below based on different generations.
Cosmetic Products
– Baby Boomers: 18% buy online, 3% browse offline and buy online, 8% of browsing in offline stores to buy online, 2% of offline browsing and offline buying, 8% browse online and buy offline, and 60% who browse in-store and buy offline.
– Gen X: 16% buy online, 10% browse offline and buy online, 3% of browsing in offline stores to buy online, 11%f offline browsing and offline buying, 6% browse online and buy offline, 51% who browse in-store and buy offline, 3% of Other
– Millennials: 24% buy online, 7% browse offline and buy online, 11% of browsing in offline stores to buy online, 14% of offline browsing and offline buying, 19% browse online and buy offline, 25% who browse in-store and buy offline.
– Gen Z: 22% buy online, 8% browse offline and buy online, 10% of browsing in offline stores to buy online, 16% of offline browsing and offline buying, 15% browse online and buy offline, 29% who browse in-store and buy offline.
Skincare Products
– Baby Boomers: 13% buy online, 3% browse offline and buy online, 7% of browsing in offline stores to buy online, 2% of offline browsing and offline buying, 74% browse online and buy offline, 2% who browse in-store and buy offline.
– Gen X: 22% buy online, 6% browse offline and buy online, 2% of browsing in offline stores to buy online, 14% of offline browsing and offline buying, 6% browse online and buy offline, 49% who browse in-store and buy offline, 2% of Other
– Millennials: 23% buy online, 5% browse offline and buy online, 7% of browsing in offline stores to buy online, 11% of offline browsing and offline buying, 9% browse online and buy offline, 44% who browse in-store and buy offline, 1% of Other
– Gen Z: 20% buy online, 8% browse offline and buy online, 10% of browsing in offline stores to buy online, 14% of offline browsing and offline buying, 15% browse online and buy offline, 32% who browse in-store and buy offline.
Online shopping website on laptop screen with female hands using a smartphone
Rising eCommerce Beauty Sales
Another notable factor is that while the online purchases of beauty products are increasing, store-wise purchases are not affected by the popularity of virtual stores. The crazy truth is that some business owners in the beauty industry are recording 20% higher sales are profits than before the pandemic.
For example, when compared to facts and figures of Sephora, the company increased sales by 30% than it was in the previous year. Moreover, Amazon beauty item sales were also remarkable in April up till 11th. During the pandemic, there has been a record increase of up to 30% of the rise in revenue for beauty enterprise owners such as lash artists.
Retail Sales Are Low
However, offline stores are seeing considerably fewer customers leaving their homes to visit stores. Although grocery and medicine shop owners are facing incredible profits during this testing time, the beauty market hasn’t received the same respect and treatment during COVID-19.
For example, the Boots UK drugstore records decrease in sales two-third amount from March 25 to April 3, 2020, alone. When surveyed, UK consumers also confessed that they will be spending less on beauty products in the coming weeks.
China Proves Sales Won’t Bounce Back
When the pandemic situation finally became better in China, beauty business owners around the world expected the market to retain normal sales and revenue quickly. However, facts say that since the reopening of stores since March 13 in China, traffic is up to 43% lesser than what it was before the pandemic. Worse is the case for beauty stores and outlets or counters that work from within malls. In the case of China, the traffic saw a 43% decline and up to 70% lesser revenue for 60% of enterprise and small business owners in the first quarter of this year alone.
Clearance Sales With Promotions
For clearing the inventory, retailers and wholesalers are running crazy sales and promotional offers with huge discounts never seen before.
While it might look unbelievable, many upscale brands are also offering up to 40% discounts on their products, unlike never seen before. They aspire to beat the competition of beauty outlets and salons with DIY beauty solutions.
If you own an offline beauty store, it’s worth investing in promotional offers to drive offline customers to salons and shops. Seems like Black Friday is early in 2020 and if you’re a business owner, go through the ways big players are changing their prices and discounts to apply the same successful methods on your own.
Which Beauty Products Are Selling During The Pandemic?
With more and more people focused on clipping their masks right or washing their hands every 15 minutes, makeup has taken a backseat for most.
People are matching their masks with the attire than lipstick, eyeshadow or bronzer. But, when it comes to the lash industry, eyes are getting all the more attention now that lips are out of the game.
For example, the scents and cosmetic purchases on big brands are facing a 55 to 75% decline in footfall when compared to 2019. However, Alibaba reported that eye makeup sales grew by 150% every month from February 2020. As the profits and sales from skincare and premium products go up, the cost of luxury hand soap in France went up by 800% in a week in March.
In the case of Europe’s fashion chain Zalando, customers invested in self-care products like candles, detox items, and nail grooming besides hair and facial makeup 300% more than the previous months. When you look at the bigger picture, nail-related products increased sales by 218%, hair coloring by 172% and bath-body-items by 65%.
Here are the different estimates of beauty products growing in the U.S.A based on different products against facts and figures from 2019:
– Body wash/ soap: $321 Million in sales with an average price of $14.10, retail sales of 65%, -11% drop in average price and $44 Million in retail sales
– Haircare: $540 Million in sales with an average price of $18.43, retail sales of 27%, -12% drop in average price, $33 Million in retail sales
– Nail grooming: $123 Million in sales with an average price of $15.02, retail sales of 218%, +16% increase in average price, $33 Million in retail sales
– Skin Care: $540 Million in sales with an average price of $18.17, retail sales of 20%, -14% drop in average price, $9 Million in retail sales
– Hair Styling/ color: $58 Million in sales with an average price of $13.64, retail sales of 172%, -3% drop in average price, $17 Million in retail sales
– Men’s Hair Grooming: $240 Million in sales with an average price of $25.44, retail sales of 56%, +6% spike in average price, $28 Million in retail sales
– Hair Removal: $74 Million in sales with an average price of $16.15, retail sales of 53%, -14% drop in average price, $9 Million in retail sales
– Eye Makeup: $82 Million in sales with an average price of $12.30, retail sales of 5%, -12% drop in average price, $1 Million in retail sales
– Face Makeup: $77 Million in sales with an average price of $13.87, retail sales of -3%, -21% drop in average price, -1 Million USD in retail sales
– Lip care and style: $55 Million in sales with an average price of $8.97, retail sales of -15%, -28% drop in average price, -2 Million USD in retail sales
– Beauty equipment: $316 Million in sales with an average price of $16.60, retail sales of -7%, -15% drop in average price, -6 Million USD in retail sales
Forecasted Impacts Of COVID-19 On The Beauty Market
What will happen to the beauty industry in the coming months? Is there professional advice on how to revive your business that has suffered hugely during this time? What can you do to bring more customers to your brick-and-mortar beauty store?
I’ve created four sub-headers below to help you prepare for the coming months so that you can save your business and accelerate it to success. Get started on it.
Do-It-Yourself
In this age where most of us are stuck inside our homes, the opportunity to hone talents and make our own quarantine products is becoming a huge trend nowadays.
From DIY hair coloring to lash extensions, hair styling, and facial care, U.S is seeing a spike in beauty product purchases. For example, hair dye and hair clipper items have increased in prices by 23% to 166% in the first half of April when compared to previous years. For example, the Madison home hair coloring kit increased in sales by 10x during this time.
When it comes to the U.K, nail polishes from revered brands have seen a double-digit spike in progress since the pandemic. Combined with problems like hoarding, panic, and uncertainty, this age has given birth to the nail polish index from the lipstick index today.
Digitalization
While it’s true that the pandemic has pushed most of the offline businesses online, what can you do as a lash artist to take your physical business to the virtual space? Just as it was before the pandemic, there will be more focus on brand-based websites, business portals, and social media platforms where consumers can shop seamlessly.
If you’re a beauty industry player, it’s imperative that you begin by creating custom strategies for different digital channels based on your target audience. For example, use AI for testing products, personalization to attract more traffic and other innovative techniques in your business.
Faster Development
Another unstoppable effect of the pandemic will be the need for innovations. With most brands changing the way they function and work, change is faster than ever. While supply may not be able to catch up right away, demand is set to be high in the coming years. That being said, contract manufacturers and freelance agencies will have a better time in the coming days.
With a much-needed collaboration potential hoping to change the beauty industry, clients should focus more on personalized and customized services.
Hygiene In The Forefront
While luxury and rarity were the sought-after traits for beauty items in the previous years, hygiene and safe manufacturing will be the ultimate focus in the coming ages. If you run a lash salon, make it obvious how you maintain the cleanliness in your salon.
You can start by using a digital thermometer to keep the body temperature of employees and customers in check. In the coming future, you might even need medical professionals in your salon to run efficiently.
Preservatives Set to Come Back
It’s true that most people frown upon the idea of preservatives but when the pandemic hit, frozen foods and preserved groceries were sold the highest. When it comes to the beauty and lash industry, parabens and sulfates are making a comeback because consumers want to be safe than sorry. You will see clients proactively request you to use chemically-clean lash products and so on.
If you’re making the switch from non-preservatives to preservatives, make sure you inform your clients before doing so. Beauty packages that focus on boosting immunity and preventing viruses or maintaining the pink of health will be the star of the focus in the coming days.
What Can Lash Salon Owner Do During The Pandemic?
Do you know some governments are mocking our industry? Boris Johnson in the U.K has been advocating nail and other beauty salons as unimportant.
The truth is the beauty industry generates 28.4 Billion Euros per year, which is higher than the car industry that generates merely 18.6 Billion annually. However, many salons and artists haven’t received clear instructions on how to get started, unlike other industries.
As a lash salon owner, you can try your hand at the following tips.
– Offer online consultation to regular customers
– Specify safety measures that you take in the salon
– Create exclusive packages for the COVID time
– Reduce the number of customers per day
– Use PPE kits and advanced shields when working
– Announce promotional discounts and savings every week
– Offer loyalty rewards on referrals to attract more traffic
– Give freebies to front-line workers and donate to charity
– Create an email marketing strategy to keep in touch with customers
– Cold call new clients in your vicinity
Conclusion
I know it’s hard to get by in this terrible time. Rest assured because hard-working businesses with motivated leaders are bouncing back into normalcy already. As a beauty industry owner or artist, you need to zoom in on innovations in this age.
The best place to focus on is above-the-mask makeup concerning your eyes. For example, with the mask covering the lower half of the face, brows and hair are getting more attention every day. You can groom the focus areas to look attractive in the age of the pandemic.
The following points out a list of everything we learned today.
– Beauty Industry comprises of services and stores that have to do with makeup, skincare, haircare, and so on.
– Timeline of Progress of the Beauty industry from 2005 with $267 Billion that grew to $500 Billion in 2019.
– Consumers are spending more on groceries and essentials than beauty items during the pandemic.
– If COVID recurs in the U.S, the losses are estimated to amplify and double up.
– 5 Ways the beauty industry is coping with the pandemic.
– Top beauty products that are selling like hot cakes ATM are nail care, hair color, eye makeup products, and DIY skincare kits.
– This pandemic will digitize beauty sales, improve chances of DIY, increase the pace of development, and bring back preservatives in beauty products.
– A lash salon owner/artist can cope with COVID-19 by offering consultations, freebies, email marketing, promotional discounts, clearance sales, loyalty rewards, advanced-safety measures, and so on.
You can do so much to combat the negative effects of COVID-19. Stay tuned to our blog posts because tips for lash artists and salon owners to reinvent their business strategies are coming soon.
