Complete Set Of Lash Artist Anna Philips’s Interviews
Find out all about how Anna Phillip, the first lash tech and trainer in the U.S got started, built her empire of over a hundred salons since 2006 after switching from IT.
Lash Artist Anna Phillips Interview
When you’re a newbie trying to make out in the world of lashing, it’s important to take inspiration from others who’ve made their mark in this industry. The trick to doing it is by learning from the professionals. While I try to offer my best tips to all of you every month, you can also take inspiration from other lash techs and artists around the world who’ve done it.
Today we’re going to talk about one such artist named Anna Phillips, the CEO, and founder of Lash Lounge. From her switching careers to becoming America’s first lash trainer, there’s a lot to learn from her journey.
In the following article, you’ll find out all about her history, achievements, and opinions on how she got to be who she is today. We’ve compiled four of her most famous interviews in Franchise Chatter to Elle, Best Team Wins, Scale With Joy, Authority Magazine, and other sources so that you can learn more about the industry and how to make it work. It spans over almost a decade and emerging lash techs, as well as salon owners, can use it to learn about her achievements and how it happened gradually over the years.
Reading all about her achievements will help you notice and resolve your own challenges faced within the industry too.
Let’s get started!
Table Of Contents
- Lash Artist Anna Phillips Interview
- Who Is Anna Philips? (200)
- Briefs Of Top Four Interviews With Anna Phillips
- Franchise Chatter Interview (2012)
- Elle (2013)
- The Best Team Wins (2016)
- Scale With Joy Podcast (2020)
- Authority Magazine (2020)
- What’s Your F’ing Business? (2021)
- Too Long; Didn’t Read?
Who Is Anna Philips?
One of the first persons to bring lash extensions to America, Anna Phillips is the face of modern beauty today. She is not just one thing, but many things from aesthetician to permanent makeup artist, owner of Lash Lounge Salons all over the country, and even a massage therapist among other things.
Before plunging into the world of lashes, Anna worked as an IT systems admin for a few years. She switched from the technical field in the early 2000s because of many reasons. Some of those reasons were that ‘massage therapy’ and ‘wellness’ caught her fancy. Anna worked for a whole decade in the beauty industry before she completely picked up lash extensions as her full-time profession.
At the time, there weren’t any lash extension salons. Clients would fly or drive for hours to get their infills done. Renowned as the first lash trainer at the time, Anna founded ‘Rejuvenate Spa’ in 2003 that offered massage therapy in addition to lash extensions. While that had to close down, she became a global service trainer for Xtreme Lashes from 2005 to 2009 until she found the Lash Lounge in 2009.
Why? Extensions didn’t cost a fortune, most of the money went into labor.
Top Six Interviews With Anna Phillips
Now that you know a brief history of Anna’s beginnings, it’s time to turn to her hurdles, accomplishments, and much more in the coming sections. Take a look at the complete compilation of interviews with Anna from different hosts in the past decade to get to know her more.
DISCLAIMER: Please note that the questions and answers have been paraphrased and re-written for the Dolvlashes website.
Franchise Chatter Interview (2012)
Host: Franchise Chatter
1. Why did Anna start a salon exclusively for lash extensions in 2005?
Answer: Began from a single room in 2005, Anna opened the shop to meet the rising demand for lash extensions. She had two options- to get bigger or stop taking any more clients. As there weren’t any competitors for this novel idea, Anna had to start from scratch to build the entire industry by researching, creating the manual, protocols, and processes.
2. What are some of the main points in the timeline for The Lash Lounge?
Answer: Once Anna was done with her homework in 2005, Anna Phillips opened the Lash Lounge in 2006. In just a year, she opened another, and another in the coming weeks. Once Anna started franchising in 2010 with her first franchisee client and since then opened three more locations by 2011, and another by the end of 2012.
3. What are the lash services you offer at Lash Lounge?
Answer: Set in a luxurious setting, the Lash Lounge guarantees relaxation during lash treatments. The main thing about the salon is eyelash extensions. They are popular for perming, tinting, for lashes and brows besides permanent makeup. The Lash Lounge also has trendy clothing, gifts, jewelry, and makeup for interested customers.
4. What’s the demand for lash extensions? What’s the potential to earn for an eyelash extension salon?
Answer: Brought to the U.S in 2004, eyelash extensions were famed to bring over $1 Billion annually by 2010. It expanded the $40 billion cosmetics industry. By the time of this interview in 2012, it had crossed the $14 Billion per year mark with a steady growth rate. According to Anna, the earning potential of a Lash Lounge franchise would bring in $532,000 to $734,000 to each location.
Lash Lounge is unique with its exclusive focus on eyelashes. Customers can also enjoy extra services for their eyebrows to pair the extensions flawlessly with their facial features at the same salon.
5. What’s so special about the Lash Lounge franchise as opposed to a brand new salon?
Answer:One of the best things about being a Lash Lounge owner is to be part of the first-ever destination for lashes in the country. But even better is that you get the complete manual to operate a great lash salon right from the pioneers. There’s a thriving support system at the Lash Lounge family to help new lash artists and salon owners excelling on their own.
There are several different products at every Lash Lounge. From lash-specific products to cosmetics, and even a sassy salon, it’s a good business to earn well and enjoy yourself.
6. How does Anna Phillip train franchisees and lash techs?
Answer:Anna says she has a definitive business plan and course. The Lash Lounge provides support and facilities to excel the salon.
Here’s her bullet-points verbatim-
- Site selection utilizing state of the art demographic and market segmentation analysis
- Complete store design and build-out information
- A comprehensive five-day training program at the corporate headquarters
- 40 hours of on-site training at the franchise location prior to opening
- A comprehensive operations manual
- A thorough training manual with ongoing training programs and quality control
- Advertising campaigns and social media training and support
- The computer software that links up globally
- Continuous research and development to keep The Lash Lounge constantly ahead with the latest services, products, and knowledge
The Lash Lounge is one of the best in the country for its thorough and well-defined process that Anna has created herself.
What are the best three reasons for the success of the Lash Lounge?
Answer: Anna briefs the three key reasons as shown below:
The recurring clientele is the mark of an eyelash extension salon like the Lash Lounge. Most often, clients come back every two weeks to redo their lashes. When the customer is satisfied, it means business twice a month from the same person.
The second thing about Lash Lounge is its high-quality service, no matter who the customer is. Anna claims that most of their clients can tell lash extensions done at the Lash Lounge vs other places.
The third and final thing behind the success of the Lash Lounge is how it offers a one-stop shop for semi-permanent and permanent beauty. Anna’s salons offer the best and easiest makeup tool that avoids the need for eyeliners and mascaras.
What’s the cost of starting a Lash Lounge franchise including your fees?
Answer: The basic franchise fee of the Lash Lounge salon is $30,000. You also have to pay the royalty fee of 6% of the revenue to the company. You’ll also be charged 2% for the national marketing campaigns monthly on the gross revenue. You also need $220,00 to $383,000 to open a Lash Lounge salon. This includes the complete setup of things a lash salon needs to start functioning from the get-go.
Are you planning to add more services to your business?
Answer: Anna back then hoped to expand by adding brow services to her menu by 2012 as per customer demands. They also plan to collaborate with luxury hotel chains to create ‘The Express Lash Lounge’ services within boutique hotels.
What were Anna’s goals for the Lash Lounge back then?
Answer: With six lash salons under her sleeve at the time of this interview in Texas, Anna aspires to open 10 more by the end of 2012 and 25 more Lash Lounges by 2015 (around Chicago).
Host: Amber Katz, Elle
1. How did lash extensions come into popularity? What’s their history?
Answer: It was G.W Griffith who is attributed to the creation of the world’s first lash extensions over 100 years ago. His goal- lashes that brushed against the cheek of the heroine to add more drama. Gauze and human hair were the first of lash extensions.
Lash extensions are popular for the way it enhances the look of eyes without the hassle of eye makeup. Anna says it’s all about having the least maintenance.
2. What are the advantages of lash extensions as opposed to one-time lashes?
Answer: Unlike one-time lashes, eyelash extensions are applied one at a time to your natural lashes. It’s not as rigid as other false lashes and poses the least problems. It’s possible to choose a natural or a dramatic style based on your preference and even swim or workout wearing these lashes.
3. Who can get lash extensions?
Answer: Anyone with eyelashes can get lash extensions. Anna says they do even have cancer patients for treatments. In such a case, Anna lets the client know beforehand that extensions would magnify the sparseness on their lash line. That being said, such lashes make the original lashes look thick and dark. Most often, customers go through with the treat. Anna agrees the only downfall is you need to grow lashes if you don’t have them.
4. How does the lash extension treatment work?
Answer: At Anna’s salons, they start by gathering a clear idea of the lash extension style that the client wants at first. Once they’re ready, the client is requested to lay down on a table. Two things are taped onto the bottom lashes- an anti-wrinkle gel pad and medical-grade tape. Next, each eyelash is isolated with tweezers and affixed with a lash extension using the lash glue. After five seconds that it takes to dry, the next extension is added. For a typical starter set, it takes about 50 eyelash extensions per eye. Doing a full set requires about 1.5 hours. If it’s about refills, the total time would only be 30 minutes.
To put things into perspective, if you do a full set of lash extensions and never go for a refill, you’ll remain with one extension on your eyelashes after two months. Anna recommends getting refills every two to three weeks.
5. Are there different lash styles to choose from?
Answer: Yes, for example, a ‘natural setting’ where lash extensions are applied to make eyelashes look as natural as they can. Anna’s lash techs use three different lengths of lash extensions on average for the inner, middle, and outer corners of eyes.
6. What are the dangers and side effects of lash extensions?
Answer: Nothing much but a poor job of application by the lash tech can be detrimental to the health of your lashes. This mainly happens due to a bad job of isolation which happens when one extension is glue onto multiple natural lashes. The second thing is the lash adhesive allergy, which Anna Says, is very rare.
The Best Team Wins (2016)
Host: Adam Robinson, The Best Team Wins
1. What’s the story of Lash Lounge?
Answer: Specializing in eyelash extensions, Anna broke out of the corporate world by doing what she was passionate about. Getting into the service industry was really her love and Anna slowly moved into facials and other beauty techniques.
Anna says she says she was just at the right place at the right time because she was right there when lash extensions began appearing in the United States. It was a light bulb moment for Anna, she realized she needed to get in on the lash extensions trend.
And, within a few, she was overwhelmed by the number of clients that came to her. After opening three salons in three years, Anna went on to franchise The Lash Lounge.
2. Can you share how you thought about franchising for the Lash Lounge?
Answer: Anna’s goal was initially to open just one salon, she confesses. But it exploded into the second and third locations that succeeding at a fast pace. As she couldn’t keep up with branching out, she thought it would be great to share it with other entrepreneurs. She exclaims it’s the best system that you can have a business and have a family. For her clients, it’s the best thing to avoid the usual trial and error that comes with starting a business.
3. What made you bring partners on board?
Answer: Anna confesses she is the sole owner of the Lash Lounge but as soon as she opened franchises she was already a multi-store owner. It was complicated until she realized she needed experts to help the Lash Lounge grow even more sporadically to overtake the industry. Anna calls it an enlightening moment to realize this although it was hard finding the perfect partners. She calls her partners a working engine of the Lash Lounge.
4. How has grown the Lash Lounge affected your partnership and business?
Answer: Anna shares that partners with the same caliber as you bring on board accountability by inviting partners into the business. She finds growth the best way to refine her lash extension business. Anna agrees it has helped to jump miles into success. It’s helped the business front and feels like someone else is running on the treadmill with her.
5. What are the typical roles around your senior employees changing with the partnership?
Answer: Anna honestly shares that sometimes with growth, you have to be practical just to keep the business running. She has come across people who were with the Lash Lounge since the beginning and had to be laid off because they’d completed their goals and no longer added productively to the developmental changes.
Anna manages a small office with four people in her main office who are dedicated to the Lash Lounge.
Authority Magazine (2020)
Host: Jason Hartman, Authority Magazine, Medium
1. What led Anna into this career?
Answer: It was due to being laid off that Anna switched from switching to the personal care industry. She’d always loved the skincare and massage industry that it was exciting. It became even better when she found semi-permanent eyelash extensions that were entirely new in the U.S at that time.
As Anna was the first person to offer lash extension treatments, it was an incredibly busy time for her. Within a few months, she had appointments going into months. When she couldn’t keep up, Anna decided to open a salon entirely dedicated to lash extensions.
The rest is history.
2. What’s so disruptive about Anna’s business?
Answer: Anna says lash extensions took a huge chunk out of the mascara industry and that of strip lashes. Eyelash extensions have also displaced other beauty regimens like hair, nails, waxing, and other cosmetic therapies to emergy as a must-have too. Overall, it’s the best tool that helps customers to look their best.
3. Can Anna share a mistake you made at the start and how Anna overcame it?
Answer: Anna explains a story back from 2008 when she’d opened two salons already and was in her last trimester when her landlord at the time asked if she wanted to overtake the failed nail salon next door to her own salon. She decided to renovate as it was quite rundown to take a plunge at another business thinking it’d be golden like the Lash Lounge. Besides, she had a lot of common customers.
Anna painted and delegated a lot of the renovation works to open the nail salon the same week as her delivery. But in six months, she bit the tongue and bravely decided to close the doors of the nail salon permanently and focus solely on eyelash extensions.
4. Who are Anna’s teachers? How did they influence her?
Answer: Anna confesses she’s lucky to have come across some great people in her life. She attributes her father-in-law as the first mentor who was also an entrepreneur who got on his foot on his own. His words and support helped her many business decisions rightly.
Once she’d gotten into the franchise system, Anna also met a lot of professionals and experts who helped her reach where she was at the moment. This is one of the reasons she tries her best to pay it forward by mentoring others in the field of lash extensions.
5. What are the three best pieces of advice Anna has got?
Answer: Starting with ‘Patience’ to ‘Gratitude’, and ‘Resilience’ Anna shares why she respects these three virtues the most.
Patience: AP appreciates the words of her CEO who tells her to slow down and take her time with the responsibilities she’s succeeding with. Anna shares this has inspired her to prioritize things and to be a few steps ahead of the market as an entrepreneur.
Gratitude: Anna was once told by her hard-working manager that she never thanked her for the work she put in. It was eye-opening because she was deeply thankful for her manager’s work. Since then, Anna has been thanking her staff, customers, partners, collaborators, etcetera.
Resilience: Anna says franchising is nothing like being a single business owner. In her own words, “You must be able to bounce back and pick yourself up by your bootstraps one million times and keep going. I cannot count how many roadblocks I have run into over the years with my business but there’s always been a way over it, under it, around it or through it — you just have to be resilient and never give up”.
6. What are your future goals?
Answer: With one focus product it’s hard to avoid reinventing the wheel. Anna says she is planning to bring technology with her list of services to enhance it. She believes it will be disruptive and productive in the long run to keep the industry going.
7. What’s the best quote that was relevant to your life?
Answer: Anna says her favorite is ‘Success isn’t final; failure is not fatal: it is the courage to continue that counts” from Winston Churchill as her favorite. Anna says this quote hit her home because she has seen both highs and lows in the business several times and that both pass. It’s her courage to keep going that has helped her grow and several others with her brainchild- the Lash Lounge.
There are also many more interviews done by Anna that you can read or listen to know about her business process. She’s the face of eyelash extensions in the U.S and even globally.
Here are two podcasts if you’d like to listen to Anna’s interview in audio with Scale with Joy and What’s your F'ing Business.
Too Long; Didn’t Read?
Anna is a pioneer in the eyelash extensions industry. She has achieved something that others can only dream of. If you’re starting out with lashes, she’s a great inspiration to get started on the right foot.
Headquartered in Grapevine, Texas, the Lash Lounge is a private lash salon founded by Anna Phillips in 2006. Anna switched from IT to the beauty service industry shortly after being laid off from her corporate job. She started as a massage therapist a bit later and got her aesthetician’s license too.
But the real moment was when she stumbled into the world of eyelash extensions and decided to build this new industry in the U.S from the ground up. Since then, she opened several salons and slowly moved into franchising the Lash Lounge.
Anna has come a long way to become the founder of over a hundred lash salons today. You’ve learned all about her life, her favorite moments, her accolades, and her achievements in the world of eyelash extensions through the above interviews.
Go ahead and google her to know more about her feats today itself. There are many more interviews given by Anna that’s inspiring to new lash techs and salon owners.
Contact: [email protected]
Keep Dolvlashes bookmarked because we’ll be coming with a lot more interview posts in the coming days. But if you’re thinking of taking the hump and ordering lash extensions, go for an experienced and trustworthy manufacturer like Dolvlashes right away.
Here are more eyelash extension artist stories you can get to know more about.
The Definitive Guide Of Lash Mapping For Artists and Lash Techs
Learn lash mapping based on the eyelash shapes of your clients for choosing different lash lengths, curls, and thicknesses in different styles.
Step-By-Step Method For Lash Mapping
Eyelash extensions are one of the most expensive semi-permanent makeup tools. It’s well-priced for all the customized work that goes into it. We get to create a style that’s perfect for the client based on their eye shape and the curl, length, and thickness of eyelashes.
All that isn’t a cakewalk if you don’t know the secret trick to do it right- Lash Mapping. It took me a few years to find the right material to get all the things right with lash mapping when I was starting out as an artist.
But you don’t have to, because I’ve combined my best of my results and experience in an easy-to-read format below so that you can learn without getting bored. You’ll find interesting videos from popular lash artists to help you get going. Find out all about lash mapping and how it helps you create the best eyelash extension for clients right away.
Believe me, when I say, lash techs don’t have it easy. That’s because we’re working a fragile part of the body- the eyes. That’s why many geniuses before us figured out the right formula to do it perfectly. All you need to do is learn it and start practicing on your own.
Let’s get sailing!
Table Of Contents
- What Is Lash Mapping?
- Benefits Of Lash Mapping (300)
- To Look Right
- To Feel Right
- For Customization
- To Create Advanced Styles
- To Prevent Mistakes
- For Expertise
- How To Determine The Shape Of a Client’s Eye? (700)
- How To Map The Lashes Of A Client?
- What To Remember Before You Start (300)
- Things you Need (250)
- Lash Mapping For Different Styles (800)
- For Classic
- For Natural
- For Doll Eye
- For Cat Eye
- For Kitten
- For Dramatic
- For Squirrel:
- For Kim-K:
- Things To Keep In Mind When Lash Mapping (300)
- Too Long; Didn’t Read? (400)
What Is Lash Mapping?
Remember I said last month that lashing is like mathematics? Lash mapping is the trick that proves it. It’s the mathematics of dividing the eye into different zones to finalize the length of the lashes needed for each section of natural lashes.
The truth is you can’t just do a doll eye on every client and hope it all works out. You need to figure out the best style for the client based on their own preferences and characteristics of their eyes.
When I’m feeling my best, I like to play with curls and thicknesses of lash extensions that I add to the lash map I create. And when you’re well-experienced, you might need to write down every detail at the start.
But it is the practice of lash mapping that helps you decide the length, thickness, and curl of lash extensions on your clients in a few seconds in the latter years. If you ask me, it’s what separates the grain from the chaff in the long run.
Every lash artist needs to know about lash mapping and must do it for every one of their clients in the beginning to customize lash extensions based on the eyes.
Most of us know very well that two different people often don’t have the exact same features about both their eyes. But a little-known fact is that no person has identical eyes. Put simply, the left eye of the same client differs from their right.
That’s why you need to do lash mapping for every eye individually to do the best job. If you’re a beginner, don’t fret about the time you’ll take; instead focus on doing it the best way. And in the due time, you’ll mechanically do it faster than now.
Benefits Of Lash Mapping
Mapping every eye before putting on lash extensions is a must no matter how experienced or new you are to the field. It helps you in many ways. Take a look at the advantages of lash mapping for artists below.
To Look Right
First off, lash mapping helps you create a look that doesn’t look odd on the client. To make that happen, you need to take the client’s eye shape and different traits of the eyelashes into consideration. Making sure the lash extensions complement the length, thickness, and curl of natural lashes will make it look gorgeous on the client than artificial or over-the-top.
To Feel Right
Next up is the compatibility of lash extensions. Mapping the lash job you’re going to do is crucial for ensuring the lash extensions don’t end up being a burden to the client. Creating a comprehensive map helps you select the right length, thickness, and curl based on the natural lashes. It makes you sure the style you created doesn’t feel heavy or irritating on the client’s eyes.
The goal of a well-experienced lash tech is customizing a look for the client’s eyes, not just for anyone but specifically for that client’s eyes. To do the perfect job, you need the right knowledge. Because every eye is different from the other, you need to customize the characteristics of lash extensions for every eye.
To Create Advanced Styles
An effect of creating custom eyelash styles for clients is that you learn to play around with different styles in the long run. It helps to put together unique and exceptional new lash styles all on your own such that you can enhance any type of eye. You’ll know what’s right and what’s wrong from the get-go later on.
To Prevent Mistakes
Many lash artists often forget to learn lash mapping in detail that they end up giving the same lash style to every client that walks in. On the other hand, you’ll never do the wrong style or repeat the same one once you know lash mapping inside out.
The best thing about learning lash mapping at the earliest is that you will accumulate so much experience that you won’t need to map once you become an expert. After the due course of time, you will draw the map on the back of your mind the moment you see a client.
How To Determine The Shape Of a Client’s Eye?
When you’re a new lash tech, it’s possible you might not get too technical about doing the lash job. But that’s the pitfall that often leads the best of us into failure.
The first thing to keep in mind before even mapping the eyelash extensions is to determine the natural shape of the client’s eye. Only after knowing this can you determine the right length, thickness, and curl of lash extensions for the client.
Let’s learn the different eye shapes in detail and which type of eyes your client has.
This is an eye shape where you can’t see the whites below the iris when you look into a mirror. Another excellent way to determine the almond type of eye is with how it’s pointed around the inner corner and lifted up around the outer corner. You also have a smaller eyelid that forms an oval shape than round.
Remember that it’s not great to add length to lashes at the outer corner of the eyes for clients with almond eyes. This type looks great in most styles.
Celebrities like Mila Kunis, Rihanna, Eva Longoria, Beyonce, Jessica Alba, Kate Winslet, Penelope Cruz, and Kim Kardashian also have this eye shape.
If you don’t notice a crease immediately above your eyelid, your client most probably has monolid eyes. Given that your eyes are deep-set as well without a crease, then your client definitely has monolid eyes.
Often called Single-Eyelids or Asian eyes and confused with the hooded type, monolid eyes are a characteristic of East-Asian ethnicity. The best curls for this type of eye shape are the C or D and not J, especially if you want to open up the eyes. You must not use intense curls otherwise it can press against the upper eyelids of such a client.
Lucy Liu and Sandra Oh are some of the famous people with monolids.
Typically called ‘Big eyes’, round eyes are easy to locate. If the client has an obvious crease above their eyelids and you can notice white underneath the iris of their eye, they have round eyes. This type of shape often looks prominent and it’s best to use medium curls on the round eyes for a natural look.
If you want to transform round eyes to an almond shape, it’s best to add lengthy extensions towards the outer corner of the eye. Round eyes need extreme attention when it comes to eyelash extensions because the wrong curl and length can make their eyes look perpetually surprised.
Ashley Olsen and Katy Perry are some of the celebrities with round eyes.
When the space between the eyes of your client is less than one eye, you need to focus on accentuating the outer corners of their eyes. This helps to balance it. Closet set eyes look best in styles like squirrel or cat-eye.
Go for lash extensions that add length to the outer corners of your client’s eyes. You can also add thickness and medium curls for the best results. Add length right after the arch of their eyebrow to make it look balanced.
Jennifer Anniston, Kirsten Stewart, and Lana Del Ray are popular figures with close-set eyes.
When the space between both your eyes is more than an eye, it’s called a wide-set shape. This eye shape needs more attention towards the inner corners at first. It’s also best to add the longest lash extensions in the middle of their eyes to balance out the length.
There are many celebrities with close-set eyes like Miranda Kerr, Gemma Ward, Kate Moss, and Cameron Diaz.
When the eye of your client is pressed into the eye socket, it’s called a deep-set eye shape. This makes their eye appear bigger and brow bone prominent than they actually are.
Typically seen in the older category of customers, deep-set eyes are best paired with an equal or longer length of lash extensions for both eyes.
Lash techs must take special care to choose curls and lengths that don’t poke into the upper eyelid of the client. Make sure to tweak around different lengths and curls as it differs from client-to-client. Angelina Jolie has this kind of eye shape.
One of the main features on your client’s face would be eyes if they have the protruding eye shape. If you want to keep a natural look, the best lash extensions for this type of eye shape are the shorter ones. Longer lash extensions will make the client’s eyes look dramatic and over-the-top.
Amanda Seyfried and Nicole Richie are the perfect examples of protruding eyes.
When you can notice a crease that’s deep-set on the client and their eyelids aren’t visible, they have hooded eyes. This can also be the typical case with aged clients. Put simply, you will notice an added layer of skin covering the eyelid. Hence, you need styles that increase the size of their eyes.
Lash techs need to open the eye of clients with the hooded shape. The best trick to do this is by adding long eyelash extensions towards the middle of their eye. Ensure to work around different curl sizes by the client so that it doesn’t prick into their eyelid. Blake Lively, Taylor Swift, and Camilla Bell are some of the famous stars with hooded eyes.
This is a shape where eyes point downwards unlike upwards as we saw in almond eyes. The downward angle is visible around the outer corner of the client’s eye. Such a shape naturally makes the top eyelid look huge. So you need to add length to the outer corners of the eye to create a lifting effect.
The best lash extension styles to use are squirrel, open eye, and doll eye. Some famous persons with downturned eyes are Katie Holmes, Anna Hathaway, and Charlize Theron.
How To Map The Lashes Of A Client?
Lash mapping is all about a serious observation on your part. You need to be observant of your client’s eyes and lashes to understand what will enhance their look. It might sound sophisticated and tough at first but believe me, you’ll get the hang around it with time.
What To Remember Before You Start
Here’s what you need to keep in mind before you start lash mapping a client:
Division of the eye: You need to first divide the eye of the client into different zones based on the variation between eyelashes of the same eye.
Instructions: Before you start taping, make sure your client knows full well not to move the eyeball frantically.
Spot the iris: Using a pen, draw lines on both sides of the iris. This is helpful because you need to add the longest lashes here.
Traits: The right curl or mix of curls, the right length or mix of lengths, and the right thickness or mix of thicknesses will help you decide the right length, thickness, and curl that doesn’t burden the client with lash mapping.
Note the arch of the eyebrows: You can add lengthy lash extensions from the arch of the client’s eyebrows to make their eyes appear longer. Always draw a line around this area to map the eye properly.
Things you Need Before Lash Mapping
Before you start working on the lash extensions of clients, you need a few things to make lash mapping easy, comfortable and convenient for both you and the client.
Cleanser: Get a good quality cleanser to remove dirt and fuzz from around the natural lashes.
Primer: Prime up the lashes to ensure the extensions have a good hold and support.
Eye pads: Get good quality gel pads that don’t irritate sensitive eyes and that help you map with ease. Also, apply them without irritating the waterline.
Lash mapping pen: Get a contrasting colored lash mapping pen in a color like red or blue if you’re using black eyelashes. It will help things appear clear and less confusing to you.
Varied extensions: From different lengths to thicknesses and curls, you need to lash diverse extensions to complete every style, no matter what it is. Try it from a reputed eyelash extensions manufacturer like Dolvlashes today.
Client’s preferences: Always have a 10 to 20 minutes consultation with every lash extension customer so that you know what exactly they want with their lashes. While you might love doing natural on a client, they might want dramatic or over-the-top styles at times too. So have a word before you start!
Lash Mapping For Different Styles
Experienced lash techs have a clear idea about the length, thickness, and curls of lash extensions that go into every different eye. Most often they don’t even have to map the zones. But if you’re new, mapping based on different styles will help you create exactly that style with ease.
Let’s look at lash maps for different eyelash extension styles.
1. For Classic
The first style of lash extensions learned by most techs, Classic eyelash is also popular as the ‘natural style of eyelashes’. Here, lash extensions are applied on natural lashes at a ratio of 1:1.
For example, if your client has 70 natural eyelashes per eye, you should apply 70 lashes per eye. Typically, the number of lash extensions in a classic set ranges from 30 to 60 or above per eye.
When you do the lash mapping for this type of style, it’s important not to go for extensions that are too long in order to keep the natural look intact. We suggest trying out the lengths of 10, 12, 14 for the lash map.
2. For Doll Eye
This is a beautiful style that almost adds more size to the eyes of your client. It makes their eyes look bigger when you place short lash lengths on the inner and outer corners of the eyes. The best candidates for doll eye shape are those clients with almond eyes, hooded eyes, and monolids. Such a style is primarily used for opening up the eyes.
You need to spot the iris and create a zone including the iris so that you can add the longest lashes to this region. Such a style helps to achieve a bright look that opens up the eyes of your client. Here you can add individual extensions and flares or fans to complete the right look for your client.
Mapping for the doll eye style is quite simple. You need to create the largest zone in the middle encapsulating the iris so that you can add the longest lashes in this region.
3. For Cat Eye
Now comes one of the most popular lash extension styles called cat-eye. It’s a style where short lash extensions adorn the inner corners of the eye and long lashes do so for the outer corner of the eye. It’s a great choice for those with round eyes as cat-eye helps to balance (by adding tapering) the shape of the eye easily.
For an average client, Cat Eye goes best with CC curls with lengths varying from 8 to 9, 10, 11, 12, and 13. All you need to remember is to add long lashes to the second last zone of the lashes.
Here’s a video from Yegi Beauty to map a cat-eye exclusively for a client with droopy eyes.
4. For Kitten
The way to set apart the cat eye and kitten eye is the length difference between the shortest and the longest lash extension. For the kitten eye, the change will be around 25%. For example, if the shortest lash is 7mm, the longest would be 10 to 11 mm.
A perfect style for downturned and round eyes, the Kitten Eyelash Extension style uses short lashes until the pupil of the eye. After that, it’s ideal to jump in the length of lash extensions drastically. It’s also good for clients who don’t want the full cat eye but would like a portion of the same glam.
5. For Dramatic
This is a style that’s dreamy, whimsical, and over-the-top at times. Ideally applied to young clients, dramatic eyelash extensions is a combination of the highest length, thickness, and curls with respect to the client. It’s sometimes confused with volume lashes, but that’s completely different.
Most lash techs strive for high intensity when they create a dramatic set of lashes. You can map it in a way that adds drama to the lashes based on the specific shape and texture of the client’s eye and eyelashes, respectively.
6. For Squirrel:
This is another natural-looking lash style where the longest lash extensions are added underneath the arch of the eyebrows. When you’re lash mapping for the squirrel eye style, it’s almost similar to cat-eye. The only difference is that squirrel eye doesn’t have drastic differences in length like cat-eye.
Squirrel eye follows a lash mapping pattern where different lengths of lash extensions are added one after another. There are more zones in this style than any other and it’s tougher to pull off if you’re a new lash tech. It’s excellent to open up your client’s eyes and make them brighter.
7. For Kim-K
One of the revolutionary lash extension styles, Kim-K is one where a zig-zag pattern of lash extensions are used. As you can see in the lash map below, lash techs vary between different lash extension lengths to perfect this look. It’s based on the length of your client’s lashes.
For instance, if a client has short lashes, you might alternate between 10 and 11 mm lengths of lash extensions. For longer natural lashes, 10 to 14 maybe a good bet. Even for short lashes, make sure to add a 10% longer lash extension sparsely to perfect the look.
Too Long; Didn’t Read?
Lashing isn’t child’s play because if it was, you wouldn’t see a lot of mistakes. Every lash job would be perfect and customers would all look gorgeous no matter what. But that’s not the case.
From lash mites to botched jobs, there are a ton of examples today on poorly done lash extensions. While low-quality materials and poor experience do add to it, one way to do a better job is by getting acquainted with lash mapping. It’s essential for beginners and the most advanced lash techs will use lash mapping to customize the length to curl and thickness of lash extensions using their lash maps.
Mapping the eyelash refers to the method of dividing the complete eye of the client into different zones. It’s a way to decide on different lengths, thicknesses, and curls to use for eyelash extensions. Doing so helps you do a flawless job without doing the wrong style. It’s the best trick for customizing lash extensions like a pro and avoiding mistakes in the long run.
To do a good dividing job, you need to start from the iris of the client. Oftentimes, the center of the eye won’t be where the iris is. You need to note the outer corners of the iris as well as the eyes in the next step.
But before you get started with lash mapping, it’s essential to determine the shape of your client’s eye. Doing so will help you determine the right lash extension style for them. There are various shapes from almond to round, monolid, close-set, wide-set, deep-set, protruding, downturned, and other eye shapes to take into account.
Once you’re done, you need to instruct the client to keep their eyeball steady besides using the right products to prep their lashes for the treatment. You might need a cleanser, primer, diverse lash extension lengths, and curls to do a good job.
When you’re ready, you can decide on the right style for the client and follow the rulebook. For classic lashes, one extension is added per natural lashes but volume lashes use 6 to 10 extensions per natural lash.
Ranging from natural to baby doll, cat-eye, kitten, dramatic, squirrel, and Kim-K, there are many lash extension styles to choose from for clients based on the shape of their eye and characteristics of their eyelashes.
Lash mapping is the formula for customizing eyelash extensions. Every lash tech must know it inside-out. What’s more, you’ll be able to do lash mapping without having to draw in the long run too.
If you’re a new lash tech, learn how other techs got to be experts from their lashing interviews. get your own wide varieties of lash extensions in different lengths, curls, and thicknesses from Dolvlashes today.
Definitive Guide To Eyelash Extension Curls And Styles For Lash Techs
Find out about 15 different types of eyelash extension curls, which curl style to use for doll-eye, cat-eye, monolids, hooded eyes, deep-set eyes, and much more to learn as a lash pro.
Everything Lash Techs Need To Know About Eyelash Extension Curls
Lashing is like mathematics. You need to add, subtract, and multiple different eyelash extensions and their features (think curl, length, thickness) to create customized sets of eyelash extensions for your clients.
When I first began on this journey, I didn’t know much. It took a long time to understand that length isn’t the most important thing for designing the best custom lashes for clients. There are a million more things on the list.
For starters, lash treatments require concentration and in-depth knowledge. It’s not straightforward because it falls upon the lash tech to decide and finalize one or more types of extensions that fit perfectly on your eyes.
The best way to select a good eyelash extension for your client’s eyes is by experimenting with the different features available. It may have to do with the eye shape, preferences, curls, age, attitude, length, thickness, size, shape, types, and other parameters. In short, there’s no boilerplate lash extension routine you can apply to whoever walks into your lash studio.
Today you’ll learn all about eyelash extension curls so that you can use them while designing the right lash for your clients and to teach them about it.
Read on to find out the complete details about what lash extension curls are, the different types of curls available these days including their meanings, makeup styles using different lash extension curls, how to maintain the curl of your fake lash extensions, and whether it’s good to curl eyelash extensions. This article will also help lash techs like you select the best curl for people you’re treating.
Let’s dive right in!
Table Of Contents
- Everything Lash Techs Need To Know About Eyelash Extension Curls
- What Are Eyelash Extension Curls?
- 13 Types Of Curls Available For Lash Extensions And What They Mean
- I Curl Lash Extensions
- J Curl Eyelash Extensions
- B Curl Lashes
- C Curl Eyelashes
- CC Curl Lash Extensions
- D Curl Eyelash Extensions
- DD Curl Eyelashes
- U Curl Lashes
- M Curl Lash Extensions
- L Curl Eyelash Extensions
- L+ Curl Lashes
- B+ Curl Eyelashes
- C+ Curl Eyelash Extensions
- EZ Curl Lash Extensions
- D+ Curl Lashes
Your Checklist Of Eyelash Extension Styles Based On Curls
What To Remember To Maintain The Curl Of Your Lash Extensions?
How To Select The Best Lash Extension Curl For Your Client’s Eyes?
Too Long; Didn’t Read?
What Are Eyelash Extension Curls?
If you’re doing eyelash extensions for prettifying people, it’s easy to understand the importance of lash extension curls.
When it comes to makeup, there isn’t anyone universal rule that fits everyone. From requiring a different foundation to contouring your face with a different or highlighting it with yet another, you need different products to applicators to complete your client’s look.
With most synthetic lashes, the fibers are pre-set to different contours to show the depth or flatness of the lash extensions. It’s a thermoplastic called PBT or polybutylene terephthalate that can withstand higher curls fibers made from real mink hair. This type of plastic can withstand heat up to 150 0C and its superior insulation properties even block UV radiation.
When you’re selecting eyelash extension curls for your clients, there are a million things you need to know to do a good job. It starts with knowing how these curls will behave physically, aesthetically, and chemically. One thing to keep in mind about lash extension curls is their angle. Moreover, the same curl of lashes isn’t even used for both your eyes when you get eyelash extensions.
You need to know how it looks to create the best look. Then comes the personal style or requirement of the client. Combined with thickness and length, this is the magic formula for creating the best lash extensions for clients: Length, Curl, and Thickness.
Whether you’re just starting
13 Types Of Curls Available For Lash Extensions And What They Mean
Whether you’re just starting out with lash extensions or are an expert, this section will help you outline the different curls in the industry. Keep in mind that curls of lash extensions are represented by different alphabets of the English language.
Take a look at the following curls to learn more about them that helped me learn from the many lash artists online and offline.
1. I Curl Lash Extensions
The first option in eyelash extension curls is the ‘I’ curl. It’s a straight lash style that’s adequate for those with straight lashes.
If you work on male clients, these can be an amazing choice of extensions. Owing to its straight look, ‘I’ curl lashes look most natural on people with straight lashes. It’s an excellent option for aged clients who’ve lost their curl and would prefer natural-looking lashes. I Curl is perfect for those who want to enhance the length of lashes instead of curls.
As a lash tech, keep in mind that this isn’t a good curl on downward or upward natural lashes. They are strictly good for straight lashes only.
2. J Curl Eyelash Extensions
When your clients want a slight tilt or curl to their straight lashes without going over-the-top, ‘J’ curl eyelash extensions are the perfect fit. It’s very subtle amongst the different eyelash extension curls. And, that’s why ‘J’ curls can open up upward-looking lashes to make them look brighter.
The angle of this lash extension curl is a 30-degree angle.
That being said, this isn’t a good curl choice for downward lashes. Besides lifting straight lashes, it’s ideal for the inner corners of the eye of any natural lash type. I suggest you avoid using these lashes at all for clients with lashes that are downward as it can make the eyes look tiresome, heavy, and small.
3. B Curl Lashes
Now that you’re familiar with the basic lash curls, let’s get into the world of curvy lash curls. ‘B’ curl is a soft curl that also comes with superb retentiveness. While not being too-curly, ‘B’ curls can make straight lashes look accented. Basically, ‘B’ softly lifts those with straight lashes. Here, the angle is mostly 45-degrees.
With a higher curling factor than ‘J’ curls, these aren’t good on clients with downward lashes. Another professional tip to bear in mind is it opens the eyes of clients with upward lashes. You can also use this type of curl for the inner side of the eyes.
4. C Curl Eyelashes
The standard curl used by most lash techs is the ‘C’ curl. It’s perfect for those men and women with average curls because it helps to open up the eyes and make the client look alert, bright, energetic.
For those with downward or heavy downward lashes, it can give a lifted look to your natural lashes. But if you have a client with straight eyelashes, it’s perfect for opening up the eyes. You’ll find that the degree is 60 with a ‘C’ curl.
For those also with lashes that curve horizontally, this type of lash extension curl can create the doll eye look. If your client has lashes that face downward, go for a D curl.
5. CC Curl Lash Extensions
While some people say CC curl is the same as D curl, it’s a unique style that offers a good curl that’s not as curled as D, but higher than C. As C curl is closest to natural lashes, CC is a good way to slightly accent those with naturally curly lashes like teenagers. It’s the best way to add volume to natural lashes that are curled on their own. Lash techs might find these lashes at a 65-degree angle.
CC Curl helps to open up the eyes of those who have naturally downward-facing lashes. When you set it properly, such a curl can help you create the doll eye look for lashes that are straight. However, this style isn’t great for upward-facing lashes.
6. D Curl Eyelash Extensions
Curlier than CC and less curly than ‘U’, the ‘D’ curl is one Lifted. Creates the open-eye effect for the downward lash. These curls are often used for the dramatic style of eyes. D curl is best for doll eyes, especially if your client has straight lashes. Here you will see a 70-degree angle.
Although they don’t work so well for upward lashes, D curl is a great starter. It widens most eyes and enhances the shape of your client’s eyes. This is especially good for clients with small eyes who want to widen and brighten them.
7. DD Curl Eyelashes
Often termed as ‘U’ curl lashes, these lashes are curlier than your average lash extensions and fit perfectly for downward-facing eyelashes. It transforms downward and straight lashes into the widened doll-eye look in a few strokes. With obvious curls and added dramatic effect, ‘DD’ curls are excellent for opening the eyes of your clients with downward lashes. Oftentimes seen at 90-degree angles, the angle of this type of curl can vary from manufacturer to manufacturer.
All that being said, don’t try this style of eyelashes for clients with the upward lash. These are typically used for creating volume and mega volume looks for clients who prefer dramatic fluff for their eyelashes. When used sparingly, it can make lashes look natural with a soft-look too.
If your client asked for curlier-than-normal lashes, this is generally what they mean.
8. U Curl Lashes
The curliest type of lash extensions, the ‘U’ curl creates a dramatic effect for both straight and downward lashes.
While they aren’t a good fit for upward lashes, they create dramatic effects for other clients. It curls upwards and if you add it to clients with upward lashes, there are chances it might dig in or prick their natural lashes. If you’re a client with hooded eyelids or droopy eyes, pair them up with ‘U’ curl lashes and they will never come back to you. For clients with heavy eyelids too, this isn’t a recommended curl because this type of lash curl can swing back and touch the upper lids.
The curvature angle of this curl of lash extensions is 180-degrees. They’re even called the partywear lashes at most studios. ‘U’ curl lashes are excellent for monolids.
9. M Curl Lash Extensions
Considered a curl that behaves like a lash lift for clients with downward lashes, M Curl is dramatic if you zoom in on its upward-facing curls. It can enhance the eye by widening it unless your client has hooded eyes or lashes that are naturally angled upwards. It’s a perfect curl style for widening straight eyelashes too.
‘L’ curl is slightly curvier than the ‘M’ curl and comes with a square base, but it’s stronger than the former curl. It’s the best way to define the eyes of your client and make it look bright, beautiful, and vivid.
Here are some tips for working with ‘M’ curl lash extensions.
10. L Curl Eyelash Extensions
First designed for Asian clients, the ‘L’ curl was made to lift up the naturally straight lashes. It’s generally straight with slightly curly tips. The tip of this curl generally lifts up and offers the best retention. This type of curl is perfect for the classic and volume set of eyelashes.
On straight lashes, L curl can widen the look of your eyes although they aren’t great for lashes that are angled downward or upward. It’s a great choice for clients with deep-set or hooded eyes as it can offer a lift-effect.
Here’s a video explaining what ‘L’ curl eyelash extensions.
11. L+ Curl Lashes
A perfect fit for Asian monolid eyes or those that are deep-set, L+ enhances droopy eyes to a whole new level. It was first constructed to maximize the lash lift. With a long and straight base, L+ curl for lash extensions curls in the middle of the extension, unlike L. It’s curvier than L, but still capable of looking natural when used proportionately.
Basically, L+ adds a lift to the L curl. L+ is the perfect option for widening small eyes, especially if they have straight lashes. This curl goes straight and 85-degrees.
Keep in mind that this type of lash curl isn’t a great match for downward lashes and upward lashes. It’s a great choice for ramping up the volume of your client’s eyelashes.
Here’s a video marking the differences between L and L+ lashes.
12 .B+ Curl Eyelashes
A lift on the ‘B’ curl lashes is called B+ curls. These are often added to mega volume sets and the best way to offer a lift to your client’s already curly lashes. They aren’t great for downward or upward facing lashes and work the best for straight lashes.
Technically, the angle of these curls is 50 to 55 degrees.
B+ is a unique curl of lash extensions that’s curvier than B, but less dramatic than C or CC. This is perfect for creating a natural look as it lifts your natural lash line without overcrowding the look or making it look artificial.
13. C+ Curl Eyelash Extensions
A client who wants lashes that are curvier than the ‘C’ curl, but not as dramatic as the ‘D’ curl will find the ‘C+’ curl ideal. Sometimes CC curl is often called the C+ curl but in my experience, C+ offers a slightly higher lift but that’s not equivalent to CC or D curl.
C+ is perfect for clients who have downward lashes, but it may not be the right fit for those with heavy downward lashes. When using it on those with horizontal lashes, C+ curl can create a dramatic doll eye look.
14. D+ Curl Lashes
Often referred to as the ‘DD’ curl, D+ curl is unique and not as dramatic as ‘DD’. While it’s definitely more fun than ‘D’ curl, ‘D+’ comes with a slight tint of lift that works wonders on clients who have downward-facing natural lashes. It can open-up their eyes and even create the doll-eye effect.
Be wary to use it on clients with hooded eyelids or lashes with upward angles. ‘D+’ is the right style of lashes for volumizing natural lashes of clients with slightly-curly lashes.
15. EZ Curl Lash Extensions
For beginners and expert lash techs who face the problem of adhering fake lash extensions to natural lashes, EZ curl is a better alternative. That’s because this type of style comes with a longer base that’s straighter than lash curls. Offering a wide area for adding adhesive, EZ curls also lash longer on the natural lashes than other curls.
Depending on the type of curl you want, order EZ-J, EZ-B, EZ-C, or EZ-D curls with the latter options being curlier than the former.
Your Checklist Of Eyelash Extension Styles Based On Curls
As a lash tech, it’s important to learn all about lash extension in as-much detail as you can. If you’re sure of lash extension curls right now, the next step is to understand how different curls complement different styles.
Here’s the only checklist you need:
- Natural: Use eyelash curls like ‘I’, ‘J’, ‘L’, ‘M’, or ‘B’, ‘C’ depending on how straight/curly the natural lashes of your clients are. With a classic set, even ‘C’ curls on a client with naturally-curly lashes look natural but it may look dramatic on clients with straight lashes. It’s perfect for those clients who want length and not curl. For mature clients.
- Lifted: Curl types like ‘B’, ‘C’, ‘D’,’ B+’, ‘C+’, ‘D+’, and ‘L+’, enhance the natural look of eyelashes. They are excellent for clients who want slight lifts without the over-dramatic looks.
- Dramatic: These are curls that are curvier than the usual and help to create highly lush and dramatic eyelash styles. The best curls in this category are ‘C’, ‘D’, and ‘U’. You can also create drama with CC and DD curls.
- Cat Eye: The best lash extension curls for the cat-eye effect are the ‘M’ and ‘C’ curl combinations. You can also use ‘L’ and ‘L+’ works the same way for lashes that are thin and straight.
- Doll eye: You can use ‘CC’, ‘D’, ‘DD’, and ‘U’ curls for creating the effect of doll eyes. They will open the eyes and in this style, lash techs add long lashes to the middle of the eye of their clients. It will make the eyes look brighter and bigger with a defined outline.
What To Remember To Maintain The Curl Of Your Lash Extensions?
When it comes to maintaining the curling ability of your client’s lash extensions, the main thing is about retention of the lash extensions overall. If you choose the right curl, it will fit-in and go for a long time.
You can maintain the integrity of your curls by storing them at the right temperature. While PBT fiber is good at its retention capabilities, you need to ensure the heat isn’t too high when you’re storing lash extensions. Also, take care of the humidity of the space.
As a rule of thumb, higher curls will have lower retention and vice versa. Besides the retentiveness capabilities of curls, you should also educate your clients on the aftercare they need to do for protecting their curls.
Tell them to avoid steam and heat on top of not wetting their lash extensions for at least four hours after application. Depending on the style of extensions you have, it’s important to teach your clients what to care for and what to avoid.
How To Select The Best Lash Extension Curl For Your Client’s Eyes?
When applying lash extensions to clients, it’s not easy to decide on what curl is perfect unless you’re an expert working with lash extensions for a decade or more. But if you’re a beginner, all you need to consult is the list of lash extension curls given below.
Before you start with the checklist, you also need to know how to pick different curls by the client. Start by checking the whole face of the client. Figure out where it’s narrow, broad, protruding, and so on so that you can decide which type of lash extension curl will work best for them.
The direction of their natural lashes is also important to ensure you select a good curl for your client’s eye. You also need to mark the arch of their eyes and eyebrows to create a good design. The trick is to mark where the arch starts. Start by adding maximum curl and longest extension to the part of the eye where the arch starts.
Let’s find the general rules of thumb now.
- If your client wants their lash extensions to be in the ultimate dark, you need to use a mix of different curls. Try to find out their natural curl and toggle between B+, C+, and D+.
- When your client wants the Doll Eye look, you need to open up their eyes. The trick is to add a mix of ultra-curl lash extensions like D and DD curl. Always ensure that you base the curl with reference to the texture, length, and curl of your client’s natural lashes. based on the texture, length, and curl of your client’s lashes.
- Cat Eye looks the best if your client has small eyes. In this style as well, you need to include a wide variety of curl mixes started from C and up to D., You can also include CC and C+ here.
- While working on clients with Hooded Eyes, the best eyelash extension curls to use are for enhancing the edge of the lashes. You need to work from under the hoods to elongate it all the way out. Use curls like L and C and never D or U for this purpose.
- Working with clients who have Deep Set Eyes? All you need to select are long lashes that don’t curl immediately as they can touch the eyelids of your clients. You need curls that can open up the eyes and EZ curls with longer bases are perfect.
- When you’re working with clients who have Downward Facing Eyelashes, the goal is to lift them with the right extension. Try to use L, C, or D curl. Never use straight curls like J or B in such a case.
- If you’re trying to enhance the look of clients with Neutral Lashes, the trick is to use a mix of curls. The truth is any curl will work for such an eye. You can mix up and the best choices are D and D+ to add length and fluff to the eye.
- For those of you lash techs who are working with clients who have Round Eyes, going for curls that can enhance the eyes is the best bet. The wrong curl can make their eyes look permanently startled. In any case, avoid extensions with curls B, C, D, and L.
- While working with clients who have Close-Set Eyes, choosing an extension with low curls can actually accent their natural shape while opening up the eyes. Go for curls like B or C when you’re doing so.
- When adding lash extensions for clients with Wide-Set Eyes, your best choice is the doll eye style. Never go for a cat-eye here as it might look odd by accenting the worst angles of the client. Try to choose curls such as C, D, and L in this case.
- Working with clients who have Monolid is complicated yet, all the more fun too. You can enhance the width of their eyes by using a mix of three curl types. It starts with the ‘B’ curl that’s often added to the outer corner of their eyes. Next, pair up with ‘L’ and ‘C’ curls to the center of their eye.
Too Long; Didn’t Read?
Deciding on the right eyelash extensions isn’t an easy choice, especially if it concerns your client. The trick is to study everything about lash extensions before you decide on a custom curl by the client. Among the three important rules of customizing eyelash extensions, the most important parameters are length, thickness, and curl.
The curling ability of eyelashes helps to contour the eyes of your clients. There are many different curls and in their chronological order of curling, these are I, J, B, C, CC, D, DD, U, M, L, L+, B+, C+, D+, and EZ curls.
Here, I and J are more or less straight with a slight curl that’s excellent for clients with straight lashes. It’s a good option for aged clients whose lashes have lost the curling ability too. C is a natural curl while CC is curvier, followed by D, DD, and U.
The last curl type is the most-curly and shouldn’t be used on clients for whom you think it might touch their eyelids. Most lash techs don’t use the ‘U’ curl on their clients. EZ curl comes with a flat base that’s perfect to avoid the lash curls from touching the eyelids of your clients. If you want an average curly look for your client’s eyes, CC and D are also good for opening most eyes.
When deciding on the right curl for your clients, always take their shape of the face and natural lashes into account. You can toggle between different curls based on the style they want. Go through the checklist or print it out so that you can use it as a reference in the near future.
It’s not the same curl for all types of monolids, hooded eyes, deep-set eyes, and so on too. Never stop analyzing your client’s eyes so that you can give them the best lash look.
Here’s a video from Frankie Widdows on how to decide on the right curl for your lash clients:
Deciding on the right lash extensions for your clients isn’t easy and you get better every time you do a fresh new set of lashes. The trick is to talk with your clients, research, and keep experimenting by listening to your guts.
Guide To Classic Vs Volume Lash Extensions For Lash Techs
Find out what is classic and volume lash extensions, three types, pros, and cons besides the trick to choose the right eyelash extension for your clients.
What To Know About Doing Classic And Volume Lashes Treatments For Customers
I remember when lash extensions were a new trend at the start of the millennia. My girlfriends were hooked and so was my family. I had to get it done too and that’s why I went for a lash treatment session in my nearest town.
While the whole experience was a bit apprehensive (thanks to my anxiety), the only fuss during the whole 2.5 hours of lash extension treatment was my watery eyes. And when it was complete, I felt no less than a princess right outta the fairytales.
I looked gorgeous, thanks to classic lash extensions.
The vivid thing is, I remember asking myself- what sorcery is this. I asked for the home phone number of the lash tech who did my lashes and kept bugging her throughout the week to find out where I could learn it for myself too.
That was almost two decades ago and roughly ten years ago came ‘Russian Volume’ lash extensions. These were even bigger hits than Classics were. I had to get it too. And by then I was an expert lash tech and so I got it done on me first and then learned how to do it from a couple of Russian lash tech girlfriends directly.
The way they transformed eyes was just brilliant to me. While it was obvious those who got the volume set were wearing falsies, it looked more natural than strip lashes or the terrible-cluster-lashes. It even made most of the wearers look like they just stepped off the red carpet.
Today, I can do both volume and classics in a little over two hours. Classics are a hit with the older generation and volume with the young’uns.
Whether you’re a new lash tech or an expert, getting down to deets about both is essential to answer those twisted questions asked by your clientele. That’s why this post.
Rest assured and read on to find out all about classic vs volume lashes including their types, pros, cons, and important pointers today. The last section will also teach you how to pick the right treatment based on your client’s eye shape, eyelash characteristics, and preferences too.
Scroll away to get started!
Table of Contents
1. What To Know About Doing Classic And Volume Lashes Treatments For Customers
2. What Are Classic Eyelash Extensions?
3. Types Of Classic Eyelash Extensions
4. Pros And Cons Of Classic Lash Extension
5. What Are Volume Lash Extensions?
6. Types Of Volume Lash Extensions
7. Pros And Cons Of Volume Lash Extensions
8. How to choose the right one for your lashes?
9. Too Long; Didn’t Read?
What Are Classic Eyelash Extensions?
As a lash tech, this is oftentimes the first technique you’re taught no matter which academy you study at. Also referred to as the ‘natural’ eyelash extensions technique, classic lashing is a technique where one eyelash extension is attached to a single isolated natural lash.
This way, you don’t have to worry about the weight on natural lashes because you aren’t adding a bunch of lash extensions to a single lash of the client. That’s also the same reason why ‘Classic lash extensions’ make the client look ‘bright and healthy’ rather than ‘made-up’ or ‘gaudy’. Moreover, most people won’t even notice that a person has a ‘classic’ style of lash extensions. Remarkable right?
While inexperienced lash artists may add thicker individual lashes, most experienced lash techs go for thin lashes chosen based on the natural lash for this technique. It’s perfect for clients with several lashes, especially if they’re long too. If your client has very few natural lashes, the ‘classic’ style might not look great on them as the techs might’ve to add several strands per lash to fill any gaps. And, that’s called adding fans, not clusters.
The classic style of lash extension treatment doesn’t look over the top or out of place. That being said, the thickness of the extension (in millimeters), it is material (silk, mink, or synthetic), type of curl (C, D, J, L, U), and arrangement can vary based on how you want to apply it. Typically, these things are picked by analyzing the texture, and length of the client’s natural lashes. When it comes to curling, client preferences are weighed in.
Lash techs create a classic eyelash extension style by focusing on the length of the lash over volume. That’s why they don’t look fuller or extra-fluffy.
Here’s a good tutorial video on how to do a Classic Full Set from LBK.https://www.youtube.com/watch?v=hjpjgJkF0bA
5 Interviews With Top Lash Artists In One Post
Take a look at interviews about the life and challenges of Amy Dickerson, Emily Phelps, Aurélie Longuet, Verlee Gumban, and Angela Chandler today.
Experiences Of Top Five Lash Artists Based On Their Interviews
It’s not every day that you get inspired and decide to be a lash tech. But if you’re thinking of choosing lash extensions forever, then what you need to do most is listen to other lash artists. It can help you evade the challenges and make better opportunities for your career.
Truth be told, when I was starting out, what really helped me was listening to experts. That’s primarily why I’ve decided to join hands with Dolvlashes and offer the best of mentorship services to upcoming artists via this blog section. Don’t hesitate to ask me anything anyway via Dolvashes because we are one of the star China eyelash extension manufacturers.
But, let’s keep that aside and find out how the top five lash artists are faring and how they came about. The following paraphrases interviews from five lash artists around the world so that you can quickly understand their lives, achievements, and merits easily. There are many golden tips to rake in, especially if you’re just starting out as a lash artist.
1. Amy Dickerson
Who Is Amy Dickerson?
Owner of Live Love Lash, Amy is a Master Stylist, and Trainer for Xtreme Lashes. She’s also known as the Keep Of The Lashes
Question 1. Why are you named the Keeper Of The Culture?
Answer: Amy’s business card says ‘Keeper Of The Culture’ of Live Love Lash and not the owner. This is because she loves to teach, inspire, and support other lash artists throughout their journeys. She proudly helps artists and sets them up for success on their beauty expertise. Amy even wants her students to surpass her talents. She’s known for accepting and adapting to new trends that her students get interested in constantly.
Question 2: How did Amy get started with lashes?
Answer: Post her job working on cruises, she became an art auctioneer who traveled the world far and wide. Amy married and moved to Wisconsin afterward with her husband. However, she failed to find relevant jobs in Madison, where she’d settled at the age of 29.
What turned out to be the U-turn of her life was lash extensions that she’d tried way back when in 2004 during her life around LA. What grabbed her most was the ease and effortlessness of eyelash extensions. She tried to find a lash extension salon near Madison, but failed to do so and had to drive all the way to Chicago that was three hours away.
In the flash of a moment, Amy realized that’s what she wanted to do. She did her diligent research and found the most popular lash academy started by the ICU nurse Jo Mousselli. Amy did her aesthetician course and got her license before training with Xtreme Lashes to start her own studio in Madison in 2006. Eventually, she realized Wisconsin wasn’t the best option during her life as an educator for Xtreme Lashes and hence moved to Denver. She eventually opened her own studio in Cherry Creek with another woman.
15 years later, Live Love Lash is history with over 25 employees and two locations in the United States.
Question 3: What are the services offered by Live Love Lash?
Answer: Offering lash treatments for both men and women, Amy’s services include Xtreme Lashes extensions, lash lifts, lash tints, microblading, makeup, spray tanning, hair removals, and facials.
Question 5: What Does Amy Plan To Do In The Future?
Answer: Being a female entrepreneur who likes to take life as it is, Amy likes to venture into new things without any hesitation. That being said, she has concrete plans to expand into more locations besides offering mentorship to small businesses. If time allows, she’ll start a book or a podcast too.
Question 6: What are Amy’s favorite shopping destinations in Cherry Creek?
Answer: Her favorites around Cherry Creek include Garbarini, Denver Darling, Mariel, and Ever Eve. She also doesn’t stick to just one style throughout the day. With most days starting in heels, she often switches to heels or tennis shoes for the afternoon before moving back into heels for meetings in the evening.
Her current studios include one in Cherry Creek and the other in Highlands. Find more about Live Love Lash.
Who Is Emily Phelps?
Owner of the Eyelash Guru and celebrity makeup artist, Emily switched from aesthetician to lash artist quite quickly.
Question 1: What inspired Emily to start doing lashes?
Answer: Now believing that eyes are the window to the soul, Emily believes that if your skin looks good without makeup, the better makeup will look on your skin. She exclaims that being drawn to beauty was her everyday chore. Starting from college where she lent clothes to her friends and did her friends’ makeup, Emily loved makeup, and skincare since she ever became aware of it.
Emily entered the beauty industry with skincare. But eventually, she realized her true passion was to make other women feel beautiful. Since she became an expert on lashes, Emily found it impossible to leave the house without them.
Question 2: Which are the top challenges faced by lash artists in this field?
Answer: There are a couple of challenges for lash artists today. The first thing that bugs her is the misinformation that eyelash extensions aren’t safe. With many clients believing they’re damaging to natural lashes or that they rip out the natural lashes, it’s hard to convince them otherwise.
Yet another huge problem is when clients with one bad experience of say, botched lashes, end up thinking that all lash treatments are poor and unsafe. The problem she thinks is because lash treatments pay more to the technician and are more lucrative. That’s why there are many techs out there without enough experience. That’s why she urges lash artists to take their time learning the technique instead of being in a hurry. That being said, Emily has a record time of doing lashes in under an hour, thanks to her rigorous experience.
Question 3: What’s her favorite thing about being a lash artist?
Answer: When it comes to being an eyelash extension artist, Emily feels as if she has the power to impart women with the superpower of lashes. (If you ask me, it really is a superpower!) Emily believes that lash extensions are an easy prop to make women who wear them feel beautiful and sexy. She further adds that a woman who feels this can’t be stopped, no matter what. Her confidence radiates. Emily confesses that most of her lash clients claim they no longer need as much makeup as they used to. The best thing with most of her clientele is that they wake up feeling beautiful. In her original words “this is what I live for”.
Question 4: Which are Emily’s favorite makeup trends?
Answer: She is head over heels in love with the brushstrokes tattoo eyebrows. It’s a method that combines microblading. Emily exclaims it’s the best solution for those with thinning eyebrows. Also called hair stroke eyebrow tattoos, these are handmade and customized to suit individual clients. Unlike body tattoos, cosmetic tattooing uses pigments instead of ink.
Question 5: What are her favorite products Emily never leaves the house without?
Answer: This is an answer that comes easily to her. First, her nude lip gloss, then her eyeliner, and next, the concealer. That’s all!
Find more about her brand Eyelash Guru.
Who Is Aurélie Longuet?
Smart, charming, and an expert lash tech, Aurélie Longuet is a master lash artist from Paris in France. She has three Misencil’s certificates where she is Level 1 in classic lashes, Level 2 in Star and Misentech training, and Level 3 in Russian Volume training.
Question 1: What’s the Longuet story about getting into lashes?
Answer: 30 years and going, Aurélie had a mix of career goals and jobs before she became a lash tech. Truth be told, she was even doing law when she first began working on lash treatments. But that’s another story because she didn’t continue law as she found her passion for being an eyelash tech.
Born to a Cambodian- French couple, she is the oldest of the six kids. Currently, she manages her own home studio in Paris for about three years. She got into lashing because she’d been getting extensions for over six years prior to learning the art. It was purely for fun that she first got into it and later realized it was her one true love.
First, she worked on two of her girlfriends tirelessly and the working on clients who gave her excellent reviews. That got her into thinking ‘why not make it her full-time job’.
Question 2: What’s your conclusion about being a lash tech?
Answer: She had zero fears when she started doing lash treatments at first. Overall, running her own lash business is something she absolutely loves doing. She loves organizing her calendar, setting up appointments, and spreading the word about her brand.
Aurélie aims to make the perfect lash treatments to suit every eye she works on. Her favorite part of the job is meeting great people and the personal contact she establishes for each person she works on.
Question 3: What makes you different from other lash techs?
Answer: Her main unique thing is that she isn’t a clock-watcher. While most of the lash techs are on a rat race on who can finish fast, Aurélie prides herself for never checking the time while doing lashes. Her goal is one- give every client perfect lashes, no matter how long or short it takes.
She also doesn’t think twice about investing in high-quality equipment and products to make the whole process super smooth. Another reason why new lash techs should look up to Aurélie is that she also follows up and keeps in touch with every one of her clients.
Question 4: What’s her signature style of lash treatment?
Answer: Most of Aurélie’s clients ask for a natural look. That’s why she is immensely experienced in doing perfect lashes. This lash tech doesn’t try to make dramatic or fake-looking lashes. Her motto is that lash extension should enhance the eyes of the client without making it look false or fake. This is the same reason why she prefers volume for lashes over length. Lastly, her signature move is to use matte finish lashes than shiny or glossy ones to complete the natural look.
Question 5: What’s your secret for getting and keeping lash clients for other artists?
Answer: She is all about perfection and comfort. Firstly, quality time and products are high up on her list of priorities. Good communication is also the highest priority. She never coaxes clients into getting falsies. Aurélie believes clients should take their own time to decide whether or not they want falsies. Lastly, she doesn’t have any problem saying no to clients who want treatments that might damage their eyes.
Who Is Verlee Gumban?
Owner of Lash Maven, Verlee is an aesthetician turned lash artist who switched from the food industry to beauty.
Question 1: What’s your story?
Answer: It was in 2010 that Verlee dived into the beauty industry from the food industry. The quirky thing is that she was least bothered about doing lashes when she finished beauty school and only took it to make sure none of her clients who wanted to do lashes would go empty-handed.
After learning to do lashes and seeing its impact, she just chucked her original idea and went all into lashes. Truth be told, for Verlee, switching to the beauty industry was a finite choice because she wanted to build a business where she could set her own hours. It even did her good because of the ‘keen eye’ she developed from the beauty industry. Being a QA, lash treatments and the attention to detail it demanded was the right fit for her.
Verlee also reached out to the business coach Aaron Keith from Ascension Programs right when she began. Using the coaching services, she was fully booked within 4 months of starting her own business. Today, Verlee has a thick list of clients that were built with the help of word of mouth referrals and trust alone.
Question 2: What are the top challenges you faced when coming into the beauty industry?
Answer: There were many challenges for this lash tech. Her first biggest hurdle was working on her own after being acquainted with teamwork. Verlee says she missed having a manager to ask for cues to proceed or a supervisor to oversee her and point out her concerns or problems.
Truth is, sooner than later Verlee understood as a lash tech running her own business, it was no one’s but her own duty to assume the role of a manager to a supervisor and everything in-between. She goes on to exclaim she had no idea she had to be her own accountant, IT support, marketer, sales exec, and even cheerleader. While she just wanted to make other women feel pretty by applying lashes, there were a ton of other responsibilities that were now added to her plate.
One of the most important things that have helped her to keep going is her own support network that keeps her motivated so that she never feels down. Above all, she loves the exciting opportunity where every new day opens with a learning experience.
Another huge challenge that Verlee came by was saying no. While she wished she had all the time in the world, saying ‘no’ at the right time was an incredibly-important lesson that she learned hard. With family, her own hobbies, and other things, although she didn’t want to let anyone down, saying no reinstated her goals and aspirations better than saying yes to everything.
Question 3: What makes you and your business different from other techs?
Answer: Currently the owner of Lash Maven Boutique, Verlee does excellent Russian Volume lashes. As she doesn’t do anything other than lash treatments, she’s an expert in the lash world. For Verlee, doing a lash treatment is dependent on the brow shape of the client, the eye shape, and even the career they’re engaged in. She’s all about custom eyelashes.
Her specialty? Russian Volume. She says when this trend hit the market in 2013, she attended the first-ever North American ‘LashBloom’ conference that was held in Chicago. The same is where she got trained by some of the world’s best lash artists. She also mastered volume lashes during the same time. Her signature feature is creating falsies-looks that look natural on clients as if they don’t have any lashes on.
Verlee says she loves the feedback she gets from clients who mostly say they’re complimented by friends and family saying their falsies always look original. And the best thing in her salon? Heated spa bed that’s known to relieve her clients and offer them the most refreshing session ever.
Question 4: What’s your next milestone?
Answer: Verlee wants to expand to new locations now that her new salon on 101 Coast Highway where she’s collaborating with Dawn Nicholas of Remedy Beauty and Relaxation Lounge in Encinitas. She’s working on things like progressive skin care treatments, body treatments, waxing services, falsies, massages, and reflexology techniques.
Who Is Angela Chandler?
Owner of Lash Out Loud, Angela acquired the lash tech expertise in 2008 and opened her own establishment within a year.
Question 1: What’s your response to allergies from eyelash extensions?
Answer: Angela agrees that a small fraction of clients often ends up with allergies due to sensitive skin. This is not an allergy to falsies, but due to the products used in applying for the extensions. For example, lash glue, primer, and so on comes on this list. These often disappear after you remove the extensions.
The truth is such reactions have a chance of occurring in almost all cosmetic treatments like pedicures, manicures, facials, hair smoothening, perming, makeup, and so on. But most times, allergies are a result of natural things and seldom chemicals. That’s because any item that’s rejected by the body turns up as swelling and allergies. With synthetic materials, the chance of this rejection is even higher. Such a problem happens when lash extension products touch the skin. And when done right, nothing EVER touches the skin.
Angela quotes Doug Schoon, a cosmetic scientist who vouches that most of the time allergies are a result of vapors that are produced when falsies are applied to natural lashes. Any sensitive reaction is often the result of the lash application product touching the skin. For example, it may be caused by latex tape, cleansers, or gel pads that come into contact with the skin directly during application. Moreover, the skin under and around the lashes is the thinnest and hence, easily gets irritated.
With that said, most of the reactions seen from lash applications are actually the result of poor application of falsies or home care after the service is done.
Question 2: Is formaldehyde present in eyelash extension equipment or products?
Answer: No formaldehyde isn’t an ingredient in lash adhesives. As formaldehyde is a dry gas, it’s impossible to add. But formaldehyde is often released after the application of lash glue as a by-product. But this happens after months of natural breakdown and not right away.
The natural breakdown is seldom the cause because falsies are worked on every two to three months, which is the total time taken for natural lashes to grow. Lash techs who use glue that’s older than two months are to blame for this in other cases. Moreover, the amount of formaldehyde that most people are exposed to during lash work including the techs is so low that it’s impossible to cause irritations.
Question 3: What are the common irritants found in falsies and equipment used with them?
Answer: The common irritant with eyelash extension are stabilizers. Specifically speaking, this refers to MHQ or hydroquinone. The working process of this is that they don’t harden lashes right away. The function of stabilizers is to slow down the rate at which the glue solidifies.
In short, techs have about a second or two to place the lash extension. But there’s very little hydroquinone in the lash adhesive. In fact, it ranges below 0.01% and most of the topical skincare creams use this for lightening pigmentation-related issues. Hence, the risk due to hydroquinone irritation is extremely-low.
Question 4: Do people who get fake eyelash extensions need to take breaks from it?
Answer: Cosmopolitan Magazine reported that people who get lash extensions need to take a month off in between the use of falsies. They suggest such a break after every third application because falsies make the natural lashes brittle apparently. But this isn’t actually efficient or effective.
The morsel of truth according to Angela is that poorly-applied lash extensions end up causing damage. However, when done right, extensions can help in the growth of longer and strong natural lashes. Angela confesses that she was actually contacted by the magazine to support their claims. However, she responded with loads of research opposing their conclusion.
To this, Cosmo representatives asked Angela that they send her free publicity if she aligns with their version. Angela stood her ground and passed up this fine opportunity. She explains the routine of applying mascara and how application to removal ends up affecting or infecting the eyes badly in most cases.
On the other hand, washing your eyes is a priority for those who wear falsies, which retains the falsies as well as keeps your natural lashes healthy.
Question 5: What actually causes bacterial reactions with lash extensions?
Answer: It’s not the eyelash extension that causes reactions, but the method of application or home care itself. Not washing the lashes properly or washing them too soon can be a prominent cause of the same. Cleansers made especially for lash cleaning is exclusive for falsies and helps to prevent the growth of bacteria.
Too Long; Didn’t Read?
The above was a series of interviews with different lash artists taken from different interviews to help you understand how expert eyelash technicians navigate through their hurdles to start their own business or choose their vocation.
Most of the artists we’ve explained above were also featured in an earlier post where I go deep into their stories. Whether you’re just starting out or an established lash tech, these stories can inspire you to do better or even contour your career path in a better way. You can go to that post by clicking on the link ‘Top Ten Eyelash Extension Artists And Their Stories’.
Before you go, take a look at the industry statistics on eyelash extension trends first.
Guide to Colored Lashes for Cosplay: Xmas Special
From what are colored lashes to top varieties of the same, what to keep in mind, creative Xmas cosplay ideas, and how to order custom lashes, find out how to use this new trend.
What’s With Colored Lashes For Christmas Cosplay
While many lash artists love to tout the idea of colored lashes all to themselves, the truth is that these are nobody’s invention, but everybody’s discovery. If you’re thinking of offering Christmas Special services for your clientele, colored lashes are the way to go.
Never done colored lashes? It’s crazy and you gotta do it. Because it’s been trending so much lately, you’re missing out on it if you don’t have a bunch of colored lash service pictures stacked in your portfolio album. I have clients going back two years who have been hooked on colored lashes. If you dig dip, it goes back at least four decades.
So, don’t think of it as a trend that will diminish soon. If anything, it’s gonna catch more attention and explode to popularity everywhere. Above all, Christmas is approaching fast. You need to add new services to your list of services to offer the best attractive things.
Truth be told, it’s not tough a’right. Don’t worry, we’ve got you covered. I’ve even gone to the length of explaining how to do it with a stepwise guide. All you gotta do is keep reading and following the steps to get it done quickly.
What Are Colored Lashes?
Individual lashes in different colors are called colored lashes. These are just like eyelash extensions, but less varied because there are not many naturally occurring lash colors. But if you’re thinking this means using paint on false lashes, that’s not the same. Moreover, painting over lashes was an 80s trend and now it’s all about sturdier and realistic color lashes.
Don’t get me wrong, even I’ve done makeup where I used a concealer over the black lashes and then painted over those to create dramatic looks. But these don’t last long. Moreover, colored lash extensions are quite different and don’t reject color like when you paint over black lashes. That being told, they cost about 30% more than black lashes. With retail prices starting around $10, you can get your hands on colored falsies for $3 if you find a good supplier like Dolvlashes.
Why use them? There are a ton of benefits of using colored lashes.
If you’ve brown hair on the body and eyebrows, getting black lash extensions mightn’t be a great idea. Instead, colored lashes might give you the best realistic pop for the eye. Gone are the days of sticking to a no-makeup look. If you’re thinking of a bold style, then colored lashes are the new norm. It adds a pop of color and helps you stand out effortlessly.
Types Of Colored Lashes
You might think different colored lashes might be available in different colors, but that’s not the only criteria for identifying different colored lashes. There are many varieties of colored lashes and today we will divide and learn all about them.
First off, there are several colors of false lashes available. You might’ve already seen them in colors like blue, green, pink, red, yellow, orange, brown, teal, beige, violet, blonde, and so on. How many other colors have you seen them in? Share it in the comments below with us. I’ll tell you the most common colors available today- red, blue, green, pink, yellow, purple, brown, and dark brown.
Whether you’re thinking of doing a quick lash job or an expert in volume lashes, there are several colored lashes to tinker with. To start with, strip lashes come with a whole strip of falsies in different colors that you can directly apply over the natural lashes. Here, you don’t have to isolate every single lash and add fans to it. You know the lash extension type of course.
The next type is feather lashes. Known for creating a dramatic look for the wearer, these are truly magical. It looks like feathers and opens up your eye. They are typically used for cosplay, stage shows, carnivals, and so on.
There’s another type of lashes with shimmer called glitter lashes. Instead of adding diamonds and glittery stones on top of the lashes, you can get extensions that are automatically covered with glitter.
There are different curls available and you can toggle between different colors of lashes with different curls as well. For example, go with a B curl near the nictitating membrane and increase it while going to the outer parts of the eye. There are many different ways to pull off this look even with oscillating sizes of lashes. Imjawhara is an artist who does this beautifully. Check her Instagram to know more.
There are two types of commonly seen colored lashes. These are the synthetic and mink varieties. You won’t see a lot of sable and other options of natural falsies because naturally colored hair isn’t so widely available in other than black and brown. I guess you knew it already, right?
What To Keep In Mind When Doing Color Eyelash Extensions
When a client has requested you to do colored lash extensions, what are some things you need to keep in mind? Do you do it like you do other lashes? Is there something to keep in mind? If you’re wondering, rest assured. I’ve got down everything you need to know.
First off, how-much-so-ever of an expert you are, mapping is crucial when you work with colored lashes, even so, when you work with multiple colors on one eye alone. This is crucial because the client might want something while it mightn’t look all that good.
With eyelash extensions, it’s best you are clear about your goals right away. And the best way to execute their goals is by mapping your plan about lashes from right on. You can decide on the different curls, the size of lashes, and the colors to place. For example, the outer eye could feature violet, and proceed to blue, green, orange, and red like the rainbow. Whatever you’re attempting, have a long talk with the client before you do it.
Creative Ideas For Cosplay: Christmas Special
So you’re all set to offer colored eyelash extensions as an extra service for your clients. But, what next. Do you have a menu of options to offer?
With Christmas right ‘round the curb, unless you offer custom options for colored lashes, how will clients know you really mean businesses. The trick is to try a bunch of Christmas Special cosplay options on your friends and family before you offer them special services during the holiday season.
Mermaid: A mermaid costume fits every season, let alone Christmas. The typical colors for the mermaid lashes are green and pink. To signify water, you can also add teal or other shades of blue too. A good idea is to mix it up for subtlety and add it one after the other in bunches if you want to create a dramatic look.
Anime Lashes: These are a method of using colored lashes in a pattern resembling your anime character. Tarakura Himari has long, thick, and lush brown lashes. If you’re dressing up as Pikachu, there’s another pair of eyelashes to swoon over. Maetel and Jormungand is another crowd favorite for basing your look and style.
Cute Santa or Mrs.Claus: Dressing up a client as Santa Claus? Get their lashes done in red to show the spirit. Alternately, you can add white fans in between or mix it up for a retro look. Make sure to match the lashes with their lipstick and dress properly because if the lashes are blood red and the attire dull red, then it won’t work out so well as you imagine.
Ombre: Yes, regardless of the season, ombre is always in fashion. Why not create a Christmas special look? With red and violet or green and red or red and white? Whatever you decide, make sure to add a backstory to the look so that it’s easy for clients to pull off the look.
Grinch: While no one usually wants to be a grinch, there are many people who can pull off a hot grinch look easily. The colors to focus on are neon green, dull green, red, and white. Or go for completely green eyebrows in case you’re pulling off a green-body look.
Krampus: Another not so Christmas-friendly costume, Krampus is for those clients who are a tad bit anti-social. It makes several people cringe, but don’t let that make you turn down clients asking for this look. It’s a bold look that you can work around so much besides upping the creativity.
Christmas Tree: Another brilliant look that’s sweet and crazy is the Christmas tree look. If a client is into Xmas cosplay, get their lashes done in green or a whole hub of colors. But the best way to add the spirit of the Christmas tree to your client’s attire is by keeping a lot of green and then adding other colors sparsely. With gifts existing in different shades and tones, every color goes. Just, make it look good, that’s your job. Another idea is to add golden lashes and complement them with a star on your eyes.
Reindeer: When you get the giant nose of the reindeer, also get light brown lashes to complete the look. It will add a pop of color to your eyes besides making you look like the cutest reindeer around.
Angel: One of the sexiest costumes for Christmas time, angels can be dressed up any which way but I personally like some starry yellow or golden shade on the eyelashes. It makes the eyes look unreal, dreamy, and really angelic. You can also add glitter to the lashes to make them look even better.
Sheep: Another cute costume to pull off during Christmas cosplay, sheep colors are mainly white and black, but you can also get some pink (for the ears). In this case, I like to add white lashes and add up eye makeup that makes it look like snowflakes to pull off a hot and cute look
Mother Mary: If you’re thinking of adding the nativity scene characters to your lash services, here’s a brilliant idea, offer cosplay lashes for Mother Mary. I’d recommend a yellow ‘divine’, ‘alpha’, ‘charm’ or ‘velvet’ look to make the client look captivating. Flutter is another popular look to add to this character.
Adult Jesus: Yes another superb idea for Christmas Cosplay, there’s this artist on IG that’s awesome for his lash looks that you can take inspiration from, especially if it’s a male client. The name’s offlinemalek. You’ll find really popping styles with the classic Jesus beard to enhance the look.
Christmas Cookie: The colors to focus on are brown and white here. Get the white lashes in case the client is focused on a brown attire. Ensure that you add really heavy outlined make up for the client to add white colors too.
Elves: Another big hit for Christmas is the elves’ costume. When you’re using colored lashes for elves’ costumes, focus on colors like green and red. Here, it’s a good idea to use green lashes if there’s very little green on the client’s costume for cosplay and vice-versa for red.
Christmas Cone: A sexy or cute costume, the main colors here are white and red. Make sure to add both the colors on the lashes to add a sweet look with sprinkles of white glitter that look like powdered sugar. It’s especially good with some bold eye makeup that focuses on more of a mix of both colors than just one.
Snow White: So we all know how snow white looks and this is the perfect costume for suggesting to your clients who are into cosplay because it can be both cute and sexy. The focus colors here are yellow, royal blue, red, and white. Use mega lashes to pop up the look based on whether the client wants to look hot or cute.
Steps To Do Colored Lashes For Your Clients
So you’ve been doing lashes for an eternity. But how do you do colored lashes? It’s easy and there is not much difference in any way. I will list out some pro tips you can add to make your look really pop out.
When mapping lashes, divide them into three parts. I suggest using lengths of 9, 11, and 14 to make it look natural and clutter-free
Suggest your client get a special color lens for the eyes too for completing the look
Ensure that you decide on an eye makeup that complements the colored lashes you’re using
You can always use glitter lashes in between or sparsely for clients who want to dress up for Christmas cosplay because stars are innate to Christmas right
Always make sure you talk to the client on how you’re going to use the colors so that they are on board because it’s a riskier fashion choice than black lashes when it comes to colored lashes
How To Order Colored Lashes From China Manufacturer
Colored lashes are available nowadays around the block. But if you’re looking for high-quality lashes without breaking the bank, it’s important to design your own by finding a reliable supplier first. When you’re getting colored lashes from wholesalers, there are many things to keep in mind.
Most China eyelash extension suppliers for colored lashes will sell you multiple colors for even one eye whether or not you want strip lashes or individual lashes.
The first step to do is to create a shortlist of ten suppliers. Now, talk to them about your needs, specs, and so on. While doing so, you’ll know how good their sales representative is. Ask questions to assess their history, reviews, references, expertise, and so on before committing. After completing, shortlist three suppliers and ask them for samples.
Once you receive the samples, compare them against what you requested. Check their quality control services as well as after-sales services. Now shortlist one supplier and create a custom order with them. If you choose Dolvlashes, you get the profit of ordering customized colored lash extensions. All you need to do is specify your design and specs and we’ll get it done. But, keep in mind that as these are custom lashes in wholesale, you need to order in hundreds of pairs at once.
If you need small quantities, it’s best to stick to available designs and colors.
Colored lashes aren’t painted over by concealer and colored mascaras, but designed with non-toxic synthetic material exclusively to be fitted as lash extensions.
The most important thing to remember when offering color lashes for your clients is to map your idea based on their demands before you start the work. Unlike doing a mega or Russian volume black lashes, colored lashes require exquisite care and concern. Make sure to get your idea clearly first.
There are many services to offer clients who are into cosplay during Christmas. Some of my favorites are Mrs.Claus, Mother Mary, Angel, Reindeer, and Mermaid. Add it to your menu and see your cash register do jingle bells all the way. To get started, find your own reliable china color lash wholesale supplier and order a sample before going for a custom order.
At Dolvlashes, we have special hand-painted color lashes that can up your clients’ Christmas Cosplay game by leaps and bounds. Check it out right away. There are different types of colors, sizes, curls, materials, and more. The best thing about these is that they add a pop of color and make the eyes stand out, unlike black lashes.
Also, check statistics on top eyelash trends. Wondering how to cope with COVID problems with respect to lash salons. Here you go! Don’t hesitate to share your concerns with us in the comments below.
10 Types Of Eyelash Extension Customers To Know About
What’s a target audience? How to discover them? Find out that and the top types of lash salon demographic, their ages, industry, income, and more.
Guide To Finding Different Lash Customer Personas And How To Speak To Them
Whether you’re running a lash salon or just working at one, it’s important to know who your customers are and how to speak to them. Knowing so will help you run your business well on top of acquiring complements. Without doing so, how will you find the best eyelash manufacturer in China?
But before we jump into how to speak with lash customers, the essential step is to find out who your customers are. For every salon, this could be different due to the services you provide, the location of your business, and the type of business you run.
While only you would know who that is, the following article will show you the types of people who come to do lash treatments at my salon and how I identify them.
Come on, let’s get started.
What Is A Target Audience?
First things first, who you’re serving at the lash counter is your target audience. Although you can’t know every type of customer who comes in through your lash salon door, you can create a general outline of the type of customers so that you’re prepared to provide the service they need.
A broader definition of the target audience is a group of customers who are set aside based on their behavior or traits. For example, one of Nike’s target audience could be ‘athletic men and women aged 18-45 who like branded clothes and are from the U.S.A’.
How To Find Your Target Audience
Before we start, you need to know the behavior or characteristics based on which target audience can be found. Here you go:
- Family status
- Likes/ dislikes
You can add to the above list as you see fit. For example, if you’re selling real sable lash extensions, you might want to pitch to customers who are okay with sable hair first of all, not the ones who are vehemently enraged about it. Knowing your target customers help you avoid the trouble of saying the wrong thing to the right person.
If you’re an established business, it’s easy to find out about your target audience. All you gotta do is do a survey or monitor their activity. Even doing a skim-through of the user database will help you. But if you’re a new lash salon or entrepreneur, one way to find out is by checking your competition, your product, and social media posts or interactions.
10 Types Of Lash Salon Customers
According to eyelash industry statistics, there are only four types of customer demographics for a lash artist or salon. Here, the maximum number of consumers are aged 18 to 34, followed by those in the range of 34 to 54, ensued by 5% of 55-year-olds. Most statistics and guidebooks would also tell you about 2% of men. If you ask me, that’s one way to look at it.
To get a good idea about who you’re serving, you need to segment different types of customers that come to your salon. Here’s a complete collection of the group of people who come to my lash salon for extension treatments (and some more that my circle of lash artists suggested).
Group 1: Beauty-Positive Crowd
The first important demographic that’s interested in eyelash extensions includes people who are already into beauty. If you have a lash salon, there might be people who are interested in falsies and slowly take into it. This includes mostly women who are regulars at your salon.
Group 2: Celebrities
Next demographic that surely gets false eyelash treatments are those who are actively in the beauty world, such as celebrities. These are people who need permanent eyelashes in their day-to-day lives. With permanent lashes set on their eyes already, they don’t have to worry about the look anymore. You’re looking at high-income celebrities because falsies are also high maintenance.
Group 3: Influencers
Beauty influencers share most of their day with followers, unlike celebrities who are always groomed before coming onscreen. This group of eyelash customers often go for natural styles if they want to charm their followers without letting in on the secret and dramatic when they’re proud of their treatments.
Keep in mind that influencers are very knowledgeable about the treatments they want to do and it’s important to you impress them equally before committing to the job to actually get the job.
Group 4: Models
The next most important group of consumers who often get falsies like celebrities are models. Even better, if you’ve customers who are supermodels. Mostly because models and supermodels won’t find MUAs who are trained to apply falsies during every makeup session.
Truth be told, the first eyelash extension treatment I did was for a supermodel who was flying off to the Bahamas for a shoot and needed cat eyelashes. I was thrilled, she was stoic and it turned out so good that she hugged me after. This was way back when guys, so I know the impression it had on her.
Group 5: Brides to be
Wedding isn’t just a day’s affair. It’s a function that stretches over at least a month of festivities that includes rehearsals, pre-wedding photoshoots, and what-have-you. To look their best throughout the time, most brides are getting their extensions (eyes, guys!) way before the wedding. So, if you have a salon customer who’s gonna tie the knot soon, you know they might be thinking about falsies too.
Group 6: Fashion-Forward Teenagers
The next group of people that are into lash extensions is teenagers who are rich, knowledgeable, and perhaps even earning their own keep. So, don’t forget to pitch to them. But when it comes to this group, colored lashes are more popular than most others. If you have a unique style of falsies, they’d love that more than anything else.
Group 7: Makeover Crowd
The next includes prospects who want a makeover. In this case, you’ve to stick to a look when choosing eyelash extensions. And the good news is, if they like it, they’re in for the long-haul. Such a category might include men and women of any age group.
Group 8: New Moms
While not popular everywhere, when I was a new mom, I wanted false eyelashes mostly owing to my postpartum depression weighing me down. And now that I say it out loud, many of my clients are new moms. That’s when they want to lift-up their spirits and that’s exactly when they want to look better than they are.
Because you know after-delivery is a tough time for the physical body, falsies can do a lot of magic. You’re looking at the ages of 18 to 45 in this case.
Group 9: Women Over 50
Another group of women who lose their thick lush lashes is those from the older generation. Just like statistics say, they constitute just 5% of the total customers. But they aren’t convinced totally because it wasn’t so popular when they were younger. You need to pitch it to them.
Group 10: Men
The last type of demographic includes males. Men regardless of their sexual orientation might decide to get falsies to enhance their look. This might include models, grooms, celebrities, and all categories of males who are fashion-forward about beauty. Keep in mind that this mostly includes men of age 18 to 40 and no farther.
In A Nutshell
Now you know what exactly does the target audience means, you can start speaking to them to influence them. Knowing your consumers at close-length can help you understand their needs and behaviors explicitly. It will help you manage their problems effectively too.
Have you figured out your target audience? When you do, share it with us in the comments below and we will tell you exactly how to speak to them.
Other related articles pls read here:
20 Unspoken Rules Among Lash Artists And Experts
How to apply false lashes? What happens when you use too much glue? Which is the right way to apply lashes? When to use a nano mister? Find out everything!
What Are The Little-Known Things That Only Lash Experts Know about
When you’re lashing for ages, there are many things that you automatically understand with experience, time, and most importantly mistakes. So if you’re thinking about becoming a lash artist, the first thing to do is sign up for a good lash course, of course.
While most teachers or trainers will tell you all you need to get started with eyelash extensions, most won’t get time to teach you how to maintain it, avoid all the possible errors, and so on. That’s why it’s important to research and dig up as much as you can about the profession you’re choosing so that you don’t make irreparable errors.
Unlike a painter, this isn’t a profession you can clean up with denatured alcohol. You need to be extra careful because you’re working with the eyes of customers.
The following article will teach you all about the top 20 tips to keep in mind when applying lash extensions based on my own experience and suggestions from my circle of top lash technicians below.
Get started right away you!
1 The Tryst With Mascara
If you add mascara to dramatize the eyes, it might make the face look clown-like or too artificial. Another problem is that most mascara contains oils that often dissolve the adhesive used for falsies. If it doesn’t you can apply it without touching the roots of the lashes of the client.
2. What Type Of Makeup Remover?
Oil-free at all costs because those that contain oil also lead to the dissolution of lash adhesives. Always check the ingredients of the things you use on a client with falsies and advice them to do the same.
3. Lash Serums Or Not
While most of us might promote lash serums for the additional commission, it’s VERY important to test it first to know if it works. Commissions might come and go, but once a client is enraged, others would be too. Keep that in mind before you recommend anything, this even includes the mascara wand.
4. Should I Offer Removal Services?
While that’s for you to decide, come clients may already know how to remove falsies on their own. As for me, 90% of my clients come back to me when they know it’s time for a refill because their falsies fall out automatically without having to pull or tug.
5. Problem With Curlers
It’s better not to treat the falsies because that affects the longevity of the lashes as well as that of the glue. But if you want to crimp or primp false lashes, get specific curlers like that of Ardell, made for it.
6. Cut Falsies To Make Custom Extensions?
Yaasss! This is something I used to do in my early times and you should too, unless you’re done with your training. I stopped doing this altogether because it’s not that professional. Now, I get customized lashes directly from China lash manufacturers (my go-to brand is Dolvlashes of course!).
7. Method Of Fixation
The rule of thumb is to start from the outside corner of the eyes and move towards the inner corner. And, when you’re doing this, the best way is to start with two to three lashes at a time.
8. Are Custom Lashes Better?
No doubt. It’s professional, lasts great because it’s made based on custom dimensions, and retains the shape exactly as you want to. That’s because you’re getting it tailormade, so what can go wrong, right?
9. Use Of Straight and Curved Tweezers
The straight tweezer is used to grab the falsies and grab alone. When you need to separate the lashes, go for the curved option.
10. Why Not To Glue Together?
Lashes don’t grow together and may even look botched if you glue it all together. Sooner than later, the client will find this out and either rate you bad or ask for refunds before moving onto a better artist and negatively reviewing you to everyone they know.
11. Synthetic Lash Gluing Technique
NEVER attach synthetic lashes to the complete length of the natural lash. Always ensure that the glue is applied to the lash at half-length, especially towards the middle of the lash from the roots.
12. How Much Adhesive Is Too Much?
This is when you end up accidentally (and this happens so often, gals!) add too much of glue that ends up on the eyelid eventually. Basically, you should keep an interval of 0.5 to 1mm otherwise it will end up gluing the natural lashes together too.
13. Hurry Makes Worry And Allergies
This isn’t hair styling or contouring guys. Eyelash extension technicians need surgical precision to do a good job of managing about a HUNDRED eyelashes per eye of the client. And when you hurry, you end up gluing on the skin and seeing extreme allergies or bacterial infections. Take your time, there isn’t any competition around!
14. Heavy or Light?
Light all the way. But what if the client wants Volume lashes? Unless it matches the weight that can be borne by the client’s natural lashes, the falsies you apply will fall out eventually. So, explain it in detail until the client understands. The best solution: don’t surpass 4D or go ahead and decrease the lash dimension to 0.05 diameter.
15. Placing The Lashes Correctly
The devil is in the details when it comes to fake eyelashes. Hence, make sure you attach falsies below the natural lashes or to the side of it. Never on top of the roots. When you follow this rule of thumb, the fake lashes will automatically attain the curved angle of the natural lashes to appear more natural.
16. Why Use A Nano Mister?
Do you want the eyelash extensions you apply to last long? Then, nano mister is a definite must. This is because a nano mister right after the application of falsies will help to cure the lash adhesive you use so that it doesn’t fall out too quickly.
17. Comb, Comb, Comb
I don’t mean curl, I mean COMB. So in case, you’re curling to get the shape, stop it right away and comb away. Whenever you’re feeling confused, comb. Also, tell your client to do the same whenever they wake up in the morning for a fabulous month or two with falsies.
18. A/C or Humidifier?
Both; this is because A/C is a dehumidifier, but it helps to maintain the temperature of the adhesive to set. While this can create problems with humidity, which can further create problems with the absorption of the glue, the best thing is to get a dehumidifier.
When you’re at it, get a sterilizer too.
19. Watery Eyes And The Problems
If the eyes of the client were too wet or you wettened the connection line, the extensions won’t set properly. Put simply, it’ll come out quicker than ever.
20. Accept Or Defend Your Mistakes?
Yes, when you’re wrong, accept it because we’re all humans. And most importantly, Get INSURANCE! Now that being said, unless you accept your mistake on your own, some other lash artist is going to clarify your mistake to the client, and they will end up bringing you down ultimately. Don’t take the risk. Instead, be genuine.
In A Nutshell
It’s not easy being a lash artist because you need extreme precision, carefulness, and whatnot. But the above checklist will help you minimize the mistakes and do your best. All the rest you can do is get the best quality eyelash extensions directly from a top manufacturer like Dolvlashes.
Top 10 Eyelash Extensions Artists And Their Stories
Find the stories behind the founders of Xtreme Lashes, The Lash Lounge, Live Love Lash, Borboleta Beauty, and six others to find out how they came about.
Who Are The Top Lash Artists In The World And How Did They Become Professionals?
Whether you’re a successful lash artist or are thinking of choosing this path, the first step is to research how others like you found their calling. Is the market worth it? While the answer to this is within the statistics of the lash industry trends, the answer to how do lash artists succeed or get started is hidden in their stories.
Read on to find out the top ten lash artists and their inspiring stories of how they started their own salon, website, and other successful establishments based on their career-of-choice.
Let me say something before you dive in though.
We aren’t affiliated with any of the Lash Artists or the brands they represent below. The below list is prepared without any prejudice or bias. Put simply, we aren’t earning anything out of promoting any of the artists below and the following article is totally for the engagement of you, the readers.
If any of you are just starting, I wanted to help you understand there are many women just like you out there, who started and made it big in the lash industry through dedication, hard work, and free will. I hope it boosts your confidence as it did for me when I was just starting out.
Keep in mind that learning these stories isn’t a waste of time if you’re thinking of joining this industry. Instead, reading it will help you carve out a unique path of lashing for yourself from their mistakes and achievement.
Good luck, fellow lashers.
Store address: Xtreme Lashes, LLC 24127 West Hardy Road, Suite D Spring, TX 77373 USA
Considered the ‘Queen of Lash Extensions’ Jo Mousselli started as a nurse in the Pediatric ICU but switched to lashing by simply falling in love with it. Her story is quite simple, but one of the most touching such that hundreds of women have trained at her academy to emergy as expert lash artists today.
Once a Magna cum Laude from the Texas Women’s University and a nurse for 10 years at Texas Children’s Hospital, Jo switched to lashing to find a solution to how her exhausting line-of-work spoiled her makeup. She wanted to find a permanent solution for women working long hours to look their best without having worn-out makeup.
Jo is many things amongst a nurse and eyelash extension artist today. She teaches others and owns the 15-year old lashing brand that’s the center of all things lashes. Her unique background in medicine has helped Jo create the best curriculum for teaching young artists as well as develop extremely-useful lash products with a sharp mind.
This is an entrepreneur with endless awards to her name starting from Inc.500|5000 List of 2011 and Gulf Coast Area Finalist in 2011 Ernst & Young Entrepreneur Of The Year.
2. Anna Philips
Store address: The Lash Lounge, 3535 US-1, Princeton, NJ 08540
One of the first eyelash extension trainers in the U.S with certification as far back as 2005, Anna is a licensed beautician, permanent makeup artist, massage therapist, owner of hundreds of salons, and a great female-entrepreneur.
Before Anna made it big with lash extensions, she worked in salons, spas, and other places where beauty was the sole focus for a decade before switching over entirely to falsies.
Started as a single-room lash salon in 2005, the Lash Lounge grew over to 111 salons with a history of serving over 90,000 clients and currently employs 550 stylists. It was such a success within one year of opening that Anna opened a second salon within just a year.
The entrepreneur began franchising the Lash Lounge in 2010. If you’re thinking of teaming up with Anna and becoming the owner of a Lash Lounge in your city, you need to know the finances too. Truth be told, owners of the franchise have the capacity of earning up to $734,000 for each location according to Lash Lounge research.
Other services you can find here are lash and brow tinting, lash perming, semi-permanent lash extensions, even clothing, jewelry, gifts, and accessories. The first Lash Lounge opened in Colleyville in Texas. She also represented Xtreme Lashes as a traveling trainer and owned the Rejuvenate Spa from 2003 to 2006 in Grapevine Texas.
Store address: Live Love Lash Studio, 4485 Trinity Mills Rd Suite 36, Dallas, TX 75287
Nicknamed ‘Keeper of the Culture’, Amy Dickerson started doing lashes about 13 years ago. She got her lashes done back in 2004, went on with her life as an art auctioneer, moved to Wisconsin, and realized she wanted to become a lash artist because nothing chimed better than the prospect of being a lash technician.
Currently a Certified Xtreme Lashes Master Stylist, Trainer, and a Licensed beautician, Amy was also chosen the Xtreme Lashes Trainer of the Year in 2015. She was featured in Huffington Post, Associated Skin Care Professionals, and Brides Magazine.
What makes me proud of Amy is that she’s a salon owner besides being the co-owner of Hydrate IV Bar® Cherry Creek. With 15 years of experience in the beauty industry, Amy began as a lash artist and is one of the rare few entrepreneurs successfully running their lash empire. As for her hobbies, she loves trying new cuisines, working out, and hanging out with girlfriends
Here’s a complete peek of her story with Xtreme Lashes from Amy:
Store address: Borboleta Beauty, 201 S Main St #2300, Salt Lake City, UT 84111
Synonymous with high-quality lashes today, Borboleta is a brand founded by Kim Jaynes. She began doing lash extensions over 12 years ago in 2008 because Kim couldn’t find a reliable brand with artistically-inspiring eyelashes. She launched Borboleta in 2013 after years of R&D due to the same reason and the rest is history.
Today, Borboleta is known for bringing the most-natural-looking lashes with the softest texture. They are also renowned for their safe adhesives. Celebrities like Katherine Heigl and Nineveh Madison are her favorite clients. A little-known fact is she is also one of the first contributors to the popular HER magazine.
If you’re wondering, Borboleta comes from the Portuguese word for ‘butterfly’. The brand stands for the ideals of ‘beauty that embraces diversity’. The good news about the brand is that it also fronts an academy in Salt Lake City called Borboleta Lash Academy to help other artists find the ropes for surviving in the real world.
Store address: Lash Out Loud, Salon Boutique, 17570 N 75th Ave Suite 14, Glendale, AZ 85308
Began lashing in 2008 from Bellevue, Angela launched Lash Out Loud within a year. If you’re looking at this company, the good news is she’s one of the most sought-after artists in the Northwest. Whether you’re looking to train or get your lashes done, Lash Out Loud is a good place to invest in.
If you’re a first-timer, Angela’s establishment has different levels of artists you can use based on your budget and level of confidence. She has also been featured in several publications including Sugarlash Pro where she busts the myths surrounding eyelash extensions.
Store address: Lash Maven, 489 S Robertson Blvd Studio 105, Beverly Hills, CA 90211
Started in the food industry, Verlee switched to beauty by getting an esthetician license in 2010.
What’s incredibly shocking is that her love for lashing wasn’t even purposeful. Truth be told, Verlee confesses that she didn’t even want to do eyelash extensions when she finished her beauty school training. She decided to try it just so that if some client on a fine day asks her if she knows how to do lashes, she could help them out right away.
Well, that one trial led to one-too-many and the rest isn’t a mystery. Verlee also says that what suited her the most was her QA background of believing the devil is in the details, being sharp and effortlessly-easy-to-talk to.
As for her humble beginnings, she worked for local lash parlors, one of which is Sola Salons, and then realized this is a field she could set her own hours. Hence, she started The Lash Maven, her brainchild. She didn’t just start by herself but sought help from the business coach Aaron Keith from Ascension Programs to help her out. The results were so good, Verlee’s schedule was booked in full for four months after starting her coaching.
She got serious when the Russian Volume came to the mainstream foray in 2013. How did her clientele grow and scale? She swears by referral and WoM (Word Of Mouth) marketing techniques.
So if you’re in the food industry too with an Eiffel-lean towards the beauty niche, don’t fret too much, a’right. Just take the jump and follow Verlee’s path, she’s a great role model y’all. On top of it, if you also have a ton of friends, this career is gonna make you so much happy because your girlfriends are gonna be super-pumped to get free sessions too.
Store address: La Vie Lashbar LLC, 12703 Perry Hwy, Wexford, PA 15090
A cum laude graduate from The Pennsylvania State Uni with a B.S (Bachelor of Sciences) in Management Science and IT, Kim was a marketing maven before she stepped into beauty. In total, she has a decade’s worth of experience in the Fashion Industry of New York and New Jersey.
Kimberly received her Pennsylvania Department of Cosmetology aesthetician license in 2013 from South Hills North Hills Beauty Academy, wherein she continued education to earn her lash license. Next year, she joined the Lashe Academy in Chicago to successfully complete her Classic Lash Certification. She went onto do her Volume Lash certification in 2015 with Borboleta Beauty, owned by Kim Jaynes.
Since then, she has been a beauty machine with a soul, churning out perfect services for countless clients. Today, Kimberly is the owner of La Vie Lashbar, Master Lash Artist, Brow Specialist, Licensed Beautician, Certified Microblading Technician, Owner of the Beauty Branding Service, Ambassador of Borboleta Beauty, and much more.
Store address: Cherry Lash, 5775 S Rainbow Blvd STE 100, Las Vegas, NV 89118-2531
One of the renowned and sought after artists in Las Vegas, Reyna is a rarity because of having over 25 years of hands-on experience in the beauty industry. On top of it, she runs a BBB accredited service named Cherry Lash.
If you’re wondering how did she get started or what did she accomplish, read on to explore her timeline of achievements. Reyna received her cosmetologist license in 1994 (when she was 16 guys!!!), and the Permanent Makeup Technician accreditation in 2007 with Advanced Synthetic Lash trainer in 2007.
As for education, she studied the Associate of Science Business Administration at Long Beach City College under the University of Utah in 2001 and B.S in Communications and Public Relations in 2005.
When it comes to professional achievements, Reyna opened Reyna’s Full Beauty Salon in 1995 and ran it till 2001. But she didn’t stop there, folks. She launched ‘Got Lashes’ in 2006 that was open until 2010. The same year, she went on to start Cherry Lash in LA, Nevada. This is a unique lash company because they are specialists here that offer no other services than lash treatments. Put simply, it’s the one-stop-shop for lashes.
Being an Aesthetics Master Educator, her method is to use customized lashes that are cut based on the style and curled according to preference. Currently, Reyna also owns a patent for the unique method of lashing called Featherize.
Store address: Primp & Refinery, 2703 Capital Mall Dr SW Ste 200 Olympia, WA
A famous lash artist in Olympia, Megan’s love for lashes wasn’t triggered by business gains. She graduated with a B.A in Speech and Hearing Sciences from the University of Washington, after which, she worked with children who had problems to do with development and growth.
However, within a few years of working with children, she realized her true calling was for the beauty industry. Today she’s a licensed aesthetician, lash artist, makeup artist, and Microblading specialist, other than a femtrepreneur.
Her first love for eyelash extensions was during her engagement photoshoot and by her wedding, she was hooked to falsies. Well, her background says she was always in love with beauty because she was doing makeup for her friends and sorority sisters way-back-when.
She has several more achievements under her belt too, folks. Megan was the first to bring falsies to Olympia and considered the best in Thurston County. After being licensed, she worked for years in the salons of Olympia started at a medical Spa in Thurston County. It was in 2012 that she started Primp & Refinery with Ali Nanne to bring lashing to Olympians and since then, she has been hired all over the county and beyond for falsies and special-occasion makeup.
Her motto: Wants to make everyone look their best
Store address: The Eyelash Guru, 435 N Roxbury Dr, Beverly Hills, CA 90210
A renowned celebrity makeup artist, Emily has many popular shows like Desperate Housewives, Basketball Wives, Couples Therapy, and Shop NBC, fashion shows, and red carpet under her sleeve. While she started in the beauty industry, Emily collectively has over 10 years of exclusive experience as a lash artist.
When I said she started in beauty, I meant, she knew everything about skincare from A to Z. After switching to her current field, Emily is currently a master of both ‘Classic’ and ‘Volume’ lashes. The best news is that she can even do a full set of lashes in just an hour. Apart from being a master eyelash extension artist, Emily Phelps also teaches and trains others to become eyelash extension experts.
Her advice to other artists is that it took her a whole of two years to become an expert at lashes and it might take others even longer. It’s a difficult skill to learn and it takes even the best most amount of time. So, go easy on yourself.
Her motto: the better your skin looks without makeup, the better your skin looks with makeup, she believes lashes are the frames to the window of the soul too
In A Nutshell
You read all about the top ten lash artists in the world and how they came about from the grassroots level to owning salons and lash services renowned all across the country. Did it inspire you? I am sure at least a few of them went straight to the heart. As for me, every one of them gave me goosebumps and that’s why I decided to share it with you.
Hope you find the inspiration you were searching for.
Stay pretty and make pretty!
Complete Statistics On Eyelash Trends For Lash Artists
Is the lash industry doomed? Discover the facts about the industry, working as a lash artist, maintaining a salon/website, and the cost of treatments worldwide.
Facts And Figures Of The Eyelash Industry REVEALED
The Lash industry is slowly standing up after a long stretch of COVID-affected problems. Thank the heavens right! Most of us never gave up, but some of us had to. For all of you who are still in the industry and wondering what to do next, the answer lies in more research. And of course, hygienic practices for lash artists is a must now.
Before you jump on the wagon with a choo-choo train of relentless innovation, why not check out the real facts about the industry, lash artists, lash treatments, and lash salon/websites. Now all you gotta do is read on to find these answers under one URL.
Get started right away.
Lash Industry Facts
When it comes to the lash industry, there are a few shockers you need to brace for. But these stats will help you understand what’s winning and what’s not in the industry.
First, a glimpse into the past. Within one year from 2017 to 2018, the total revenue from eyelash extensions jumped to $270 million. Going back a bit, the revenue from falsies in the U.S during the year 2015 was estimated at $124.95 million. This brings us to a rough 2x increase within four years for the industry.
On top of it, the industry recorded a 31% hike in USD and 15% in the volume of falsies. In 2018 alone, treatments spiked 32%, which was even higher than the 24% of eyebrow products in the combined stats of health and beauty industries.
What’s the best brand for eyelashes in the U.S? Truth be told, up to 80% of the top ten eyelash extension giants are owned by two companies over the whole beauty industry.
Ardell Fashion tops the list with $18.6 million. It’s followed by Kiss Ever EZ Lashes that recorded $12.3 million. Another falsies hub is Salon Perfectly Glamorous that estimated its revenue at $7.3 million in the same year.
On a rough total, the industry may have taken slower steps during COVID, but it’s not facing any serious setbacks for the forecasts stretching over five and ten years that’s set by economists. They also add that North America is set to witness the maximum growth, with a current market share of 37% already.
Hence if take an overall count, the natural lash extensions industry is bound to grow from 2019 to 2025 at a compounded growth rate of 5.2%. When it comes to the online equivalent, the growth is estimated to even higher a size at 7.1% until 2025.
Statistics About Working As A Lash Artist
You now know what’s up with the industry. But you might be yearning to know the challenges and trends in the industry when it comes to other artists like you and me. Moreover, knowing more about them is vital to resolve the problems you might be facing now.
Well, off we go.
Over 25% of lash technicians have an industry experience of over 5 years and merely 9% have an experience-total of working for more than 10 years in this field. What when it comes to licenses? The good news is that over 89% of the technicians that work within the US are trained in some way.
The good news is 74% of the technicians hold a license in cosmetology or beauty services. Even better a fact is that some of the state regulations within the United States mandate this license for opening a salon related to eyelash extensions.
Now let’s take a look at the earning potential of lash artists. A good majority, up to 80% of lash artists say they are ‘very satisfied’ or ‘satisfied’ with their line of work. That being said, only 63% of the artists confess that the lash extension job has earned them income as expected when they signed up for it.
Statistics also note that 75% of artists working in the U.S rake up to $50,000 every year in earnings. While that’s not low, over 48% also say that they earn less than $20,000 annually, and merely 3% of technicians report earnings over $100,000 each year. The perk is that over 37% of artists have the potential to expand their income by offering new beauty services in case they offer classic extension applications.
The bad news is only 74% of artists carry insurance with their work so that they’re not held liable for the mistakes or repercussions of poor working conditions.
You might know this already because more than half of the technicians also say that they’ve worked with fatigue and weariness, solely due to physical exertion demanded by the work. It’s not new right? We all often feel overexerted after an hour of twitching and holding the extension like a statue or changing angles a million times. Well, now you know the facts too.
That’s not news to most of us because more than half of us apply over ten sets of lash extensions on a minimum per week. Some of us even do double or triple that.
When it comes to the process, Tirzah Shirai, the owner of Blink Bar says the style of the false lashes is chosen first by artists, followed by the material. Do you do the same? If you have a different style of doing things, why don’t you share it in the comments below so that all of us can compare?
What’s your biggest worry when you’re doing a lash treatment as an artist? Hold your tongue for a second and listen to what other artists feel their biggest challenges are. The primary concern of most lash artists is managing the after-care for clients and the second biggest problem is fixing the problems created by other lash artists. Is that you as well? Well, my worthy challenge is vice-versa, fixing problems made by others, followed by after-sales services.
Now, I don’t wanna shock you. But, over 50% of artists and salon workers claim that they had to bear the brunt of clients with allergic reactions to falsies at least once every year. This is the topmost problem when it comes to after-care. To avoid this, you have to ensure every client goes through a routine allergy-patch test.
Personally, I used to encounter lash allergies a lot at the start. But down the lane, it has cut down every year. And today I can say proudly that I don’t get complaints about allergies from clients anymore. It’s been at least 5 years since the last allergy complaint. Remember, most allergies happen due to the lack of a patch test. In other cases, it might be the client. So, keep your half clear.
What’s your biggest problem? Tell us in the comments below.
Over 50% of the salons and independent providers that operate in the eyelash extension industry say that they’ve had to manage a client with an allergic reaction at least once in the past year. This issue is one of many reasons why the top priority is to manage client after-care in this industry
Here’s the scoop: 96% of artists do the classic single-strand method, and 54% do volume lashes. Are you self-employed? Whether you take it as good news or bad news, 70% of us are self-employed today. Maybe that’s a signal, we ought to be running our own business too. While it took me ages to get here, you might do it sooner too.
Lash Salon And Website Figures
Our world is an open book, thanks to the statistics revealed above. Now let’s focus on the business side of eyelash extensions. What if you own a lash salon or work at one? How much do they make? What do they do? Do you need a website? Is it praiseworthy too?
Read on to find out.
The lucrative truth is that 50% of the lash salons or independent artists who offer lash services today also have a website. Moreover, these websites are active and used by their target demographic vigorously too.
About half of the salons or professionals who offer eyelash extensions have a website that is active or available to their customers. Around 30% of those sites have an active blog that helps to promote their services.
On top of that, a big number of lash technicians, which is over 78% are using social media channels today to get their brand out in the open world. Out of this, 89% confess they use Facebook and 72% say they use Instagram.
Next up are fem-trepreneurs or female-entrepreneurs. While we have a growing rate, it’s still a rarity in our industry. Facts to be revealed, only 2% of lash businesses have a woman owner or majority shares owned by women.
Remember Blink Bar operated by Tirza Shirai? It stocks over 300 eyelash extensions for various types of clients and most of them are even customized orders for clients. So if you’re thinking of opening a lash salon, getting customized eyelash extensions is a must, especially if you want to create a successful business today.
Lash Treatment And Customer Stats
Now you know everything to start a business. But what about the statistics on eyelash extension treatments? How many times in their lifetimes do customers use these treatments? Does every lash salon charge the same for falsies? Let’s find out in detail.
On average, lash technicians charge up to $180 to do a complete set of eyelash extensions treatment. That being said, some artists charge less too. This comes to a total of 6% of artists and the cost is about $60 or less for the service. If you want premium services, up to 12% of salons and artists confess their services have a price tag higher than $181 per session.
How many times do customers get lash extensions? Facts are falsies depend on natural hair growth. So if you get a client with fast hair growth, they might need sessions within two weeks even. But on average, customers who regularly get falsies get consultations every four to six weeks.
Now, let’s talk about the age of customers. Over half of all eyelash customers are aged 18 to 34, followed by 42% of those aged 35 to 54. You might’ve calculated already, but only 5% of the customers are seniors aged 55+. Are there male lash customers? Yep. But, only 2% because 98% are women, folks.
How long do you take to do a session? While there isn’t any race or competition, most of us experts take less than two hours to complete a session in a salon. If you’re a beginner, you might take slightly more. You might also take longer with the preferred style of falsies by a customer is exclusive too.
For example, for clients who want the most natural look of lash extensions, we normally have to do 80 to 90 lashes for each eye. That brings the total to 160 to 180 lashes on the total. Keep in mind the total might increase or decrease based on the size of their eyelids and the growth of their lashes too.
For customers, the basic instruction given by lash professionals (which you must say too, in case you’re forgetting to nowadays) is to avoid steam and water for a minimum of two days after they complete the treatment. This is a mandatory rule for protecting the longevity of the treatment. Once after, they can blow-dry the falsies whenever they take a shower. While this means more routines and hassles, customers who’ve done it once find no problem signing up for the extra care to keep their eyes fabulous.
If you live in the U.S, the cost of a filling session after your first treatment can range from $41 to $80, depending on where you get it. Up to 18% of technicians claim they charge $40 and 6.2% say their session charge can go up to $120. For this filling session, it takes half of the normal session. Hence, it can range from 45 minutes to one hour on average based on how their eyelashes are.
If you’re getting the extension done from a recent graduate, it might cost half of what costs with senior artists.
For artists to whom clients request detailed after-care instructions, on top of the ordinary, it’s best to recommend kits too. This may cost around $30 but if they also want the serum to properly maintain the extensions, the total might spike up to $150. Don’t forget to remind them to sleep on silk pillow covers to ensure the falsies stay as they are instead of crumpling up.
What To Do Next
Whew, that was a shocker and a lot to digest at once right? Why don’t you bookmark the page so that you can come back to this when you’re talking with a prospect. The industry has a lot in store whether you’re a student, aesthetician, cosmetologist, or anyhow engaged in the beauty industry.
The final step to ensure your treatment goes solid and super is by using a good eyelash extension. If you own a salon, this is where a reliable China lash manufacturer comes in. If you’re interested in designing your own custom lashes, hit us up at Dolvlashes and we’ll help you out with unique and perfect falsies for all your clients, no matter what your demands are.
The Only China Mink Lashes Supplier Guide You Need
Find out all the types of mink lashes in wholesale, how long it lasts, allergies, aftercare tips to share, top benefits, and ways to order it now.
Complete Guide To Mink Lashes Wholesale From China
Since Madonna donned a pair of mink falsies back in 2005, mink has been a growing trend among celebrities, makeup artists, and most importantly, lash artists. Why are they so popular? The short story is that mink hair is super soft and smooth that it gives a flawlessly-natural look to your eyes.
The long story is you need to assess the lash strips head to toe as an artist before committing to applying it to a client you wanna beautify. So, the first thing to do is know more about these lashes. Even if you know nothing, by the end of this article, you’ll know how to order from a 5-star China mink lashes supplier with closed eyes.
Read on to find out its definition, top advantages, how long it lasts, allergies you should be wary of, and after-session tips to recommend your clients with. You’ll also discover the five steps to order your own customized strips of mink lashes with your brand logo today.
What Are Mink Lashes?
With so many eyelash extensions hitting the market every other hour, it can be overwhelming to choose the perfect lash extensions for your salon. Whether you’re running solo or have a studio or office already, mink eyelash extensions are a must-know thing for professional lash artists.
Where does it come from? While real mink lashes are collected with a cruelty-free method by brushing the hair-off live minks, faux mink extensions don’t use any real hair at all.
Before you get more confused, the gist of the matter is that any lash extension that resembles mink hair is often called mink lashes. The vegan lash brands often clarify by using ‘faux mink lashes’ in their vocabulary and use a material called PBT fiber.
Before you hail one type of eyelash extensions as the best, it’s important to go through all of its types. While there are hundreds of mink extension varieties today, the following are the chosen few that are popular around the world. You should skim through the following because lash artists around the world must know these if asked by clients.
Classic mink lash ranges from 0.10mm to 0.25mm in size
Volume lashes must be picked between the size of 0.03mm and 0.07mm
Faux Mink: Hair from PBT fibers and not real-mink hair
Real Mink: This is where the hair of live-minks are used for making fluffy and soft falsies
Color: Whether you want to create an eye-catchy gradation or dramatic effect, there are colored mink lashes available today that you can use in all basic hues
3D Mink: These are falsies three layers of strips for a voluminous and full appearance
Magnetic Mink lashes: You can use these fake lashes to adhere to the natural eyelashes without glue
Laser: This is a patented technology from BL lashes that attaches falsies without overusing adhesives
How Long Do They Last?
While it takes about two hours to correctly apply for the mink eyelash extensions, it can stay for about three to four weeks with proper care and maintenance. However, if your clients are new to it, vacationing or under stress, the same might require more refills than the ordinary. And for mink strip lashes, it can be re-used up to 20 times with proper application.
Allergies And Irritations To Mink Eyelashes
Do your clients have reactions, flare-ups, or breakouts due to cat hair? Then mink eyelash extensions might not be the right choice for them. Make sure to always check. Irritation, allergy, and infection include reactions to mink hair and you must always check before using the same.
Advantages Of Mink Lashes
Is mink lash China better than sable lashes or cashmere lashes? Truth be told, mink lashes refer to the texture of the lash that mimics the fluffiness of the mink hair than the actual mink hair. But, there are many characteristics that make mink lashes the best in the market for luxury to daily use.
Here are its top benefits:
Shape memory: The faux mink uses a material called PBT that has great shape memory. This means these extensions are durable than the ordinary ones
Comfort: When you compare several lash fibers, mink comes out the winner because it’s lightweight and comfortable to wear even though it creates a dramatic look on the model
Finish: This is an extension that offers the full finish because of one-third tapering of lashes unlike two-third of silk and so on
Styling: Whether you choose real or faux mink hair, the heat and chemical resistance of the fibers are better than the competition
Application: Mink isn’t difficult to apply in case you’re just getting started with your lash practice. In fact, it’s even recommended for beginners because it brings out a unique style within you. I love it for all the partywear makeup I do for celebs (Shhhhh)
Tips To Inform Your Clients About Mink Eyelash Extensions
Before you get started with a session, it’s important to tell clients who are coming for mink lash sessions a couple of things. Doing this is always better because it helps them get prepared appropriately.
The following is what you should keep in mind:
Avoid makeup when coming for a session with you
Tell them to skip their usual coffee for their eyes
It’s important that your clients wear cozy clothes because mink lash treatment is long
Advise them to go to the bathroom before you start on the session
Ask for a reference photo and tell them to bring it along
Design a playlist for the client or ask them to add their own tracks
Stop using retinol, especially around the eyes
Ask about their allergies and reactions
Once you’re done fitting the mink eyelash extension on your client, what to do next? They would have a million questions on the maintenance and likewise. So, you should be prepared to answer all of them with ease and expertise.
I’ve compiled a basic list of things you should notify the clients about.
Here you go:
Strictly NO wetting of lashes for the initial 48 hours. This includes water, steam, and tears
Tell them to keep away from oil cleansing around the eyes. Things such as cleansers, serums, makeups, and makeup removers with oil are a big no-no
You need to explain not to take long showers because the water pressure can break the lash bonds. Always remember to remove excess water
Advise them to change their sleeping position to the sides for a few days after the session to avoid cramping the lash extensions
Request clients to avoid rubbing, scratching, or touching the extensions frequently
Ask if your customers use eyelash curlers. And if they do, tell them to stop doing so with the extension on
How To Order Mink Lashes From China?
Ready to design your own mink lash extensions? Once you have a few sessions of experience under your sleeve, you can advance and design your own extensions with the right mink texture from the best China manufacturer.
Before you stir up the cauldron of creativity with more ideas, take a look at the five things to remember when screening your Chinese mink eyelash suppliers.
The first step is to shortlist a good collection of suppliers who meets your demands. You can check for their references or reviews from wholesale lash buyers like you. In any case, dig up more about their total experience in the industry and client records.
Customize The Design
I am guessing you already have a gorgeous logo for your lash brand right? Send it over to the supplier so that they can create branded eyelash extensions. You can also choose the material or design the curls, thickness, and other specifications to meet your personalized demands.
Negotiate The Price
The next step is to communicate about your expectation about costs to the mink lash manufacturer China. You can court multiple clients and settle for one that offers the best quote. But, don’t decide just yet because there are a few more important steps left out.
Ask For Samples
Once you’re done with all of the above, you need to check the Minimum Order Quantity of the supplier and if complies with your own requirements. Oftentimes, suppliers may need you to commit to hundreds of products before starting production. Make sure you iron out the fine details and request samples of your product before finalizing the deal.
Ensure Good Quality Control
The last but most important stage is QC. You need to communicate your worries and check the measures taken by the China supplier for mink eyelash extensions to ensure the superlative quality of products throughout your business together.
Too Long; Didn’t Read?
Mink lashes are fluffy, natural, lightweight, and gorgeous. They can last for a month and come in a lot of varieties like 3D, real, faux, colorful, and more. You can even customize the thickness, curl, and specifications of the falsies when you order directly from a China lash factory such as Dolvlashes.
Mink lashes are resistant to heat and chemicals besides having a good shape memory. It takes two hours to apply it and four months to naturally come off. You need to check for allergies because mink eyelash extensions are allergic to people who react to cat or dog hair.
Ensure that you share the necessary aftercare tips with your clients regarding the lash extensions such as avoiding water, steam, and oil, etcetera. The next step is to get your own branded lash extensions. To ensure you pick the best supplier, vet their references, customize the design with your logo, and negotiate the price directly with the supplier.
You should also request samples so that you know exactly what your customers are getting before they actually do. Don’t forget to ask all about the QC processes and certifications by the China mink eyelash factory before you commit to a long-term contract with them.
Start designing your unique mink lashes starting RIGHT NOW!
Your Complete Guide To Magnetic Lashes China
Find out more about magnetic false eyelashes, how they work, their benefits, trade secrets to use it yourself, and how to find the best supplier for one.
Magnetic Lashes: What, Why & How To Order
If you’re a lash artist, you’ve already answered a bunch of questions about magnetic lashes such as what they are, is it easy to use, how long do they stay, and so on. Are they really divine according to professionals? The short answer is ‘Yes and No’. The long answer is explained in the new article ahead.
Truth be told, many lash artists are even confused about magnetic false lashes from China. We who spend so much time experimenting and mastering with lash adhesives are pretty much weary of the false lashes gimmicks without glues.
Let me tell you it’s not a hoax and I’ve got your back. That’s why today we will learn all the A, B, C of magnetic lashes including its benefits, trade secrets for artists, and things to remember when ordering them via wholesale suppliers for your clients.
Get started because it’s perfect for 2020 and your clients will keep coming back for more!
What Are Magnetic Lashes? The Story Behind It
Lash extensions began in the 1800s but magnetic lashes came into being in 2014, thanks to Katy Stoka. This is how the story goes…
Beauty enthusiast and One Two Lash owner, Katy was in the shower when she stumbled on the idea to save the hassle of applying false lashes with the whole shebang of glue and whatnot. The rest is history.
Today there are varieties of magnetic lashes hitting the market right, left, and center. With more and more artists experimenting with their personal styles, newer variations are bound to appear right? Magnetic lashes are like cakes I feel; thank God we have a million varieties.
While I can go on about the hundreds of varieties of false magnetic lash extensions, take a look at the most important things about this new type of China lash extensions, you should know as an artist.
How Do They Work?
There’s N O glue, guys. I was as shocked as you but they work with the help of tiny invisible magnets that are designed at the base of the strips. One strip goes over the other and two of them snap shut together, thanks to magnetism.
The best thing about these is the reusability. Now that everyone’s trying to save up, these are a hit in the retail world and you can make it work at your salon too.
Types Of Magnetic Lashes
Although there are hundreds of types of magnetic lashes, I’ll explain the main two so that lash artists know the basics well.
- Full: This is the complete set of magnetic lash strips for both pair of eyes
- Partial: This is where you get partial strips of magnetic extensions and work your way around based on the shape of the eye
There are 3, 5 magnets on each lash, and the new upgraded style this season is with 9 magnets on each lash. Brands or private labels can customize their own packaging for the magnetic lashes kit.
How Long Does It Last?
While it can take less than a minute to apply, magnetic lashes in wholesale can be designed based on your needs for an even-quicker-application. Based on your care, choice of real hair vs synthetic hair, type, and quality of magnetic as well as craftsmanship, these magnetic false lashes can last for around 30 uses.
Advantages Of Magnetic Lashes
Are they really worth all the fad? I didn’t think so at first. The first time my bestie talked about it I was so jealous like, could there be DIY lashes. Am I going to be out of a job? And then I tried it out myself.
Truth is my bestie did too because of the pandemic. Else, I would’ve tried on her. The results were appalling. Here’s turned out decent but mine turned out viral. It was such a hit I added it to my Salon menu.
So take a look below for the five big boons of magnetic lashes that I’ve found so that you can use it for your own list of services.
- Quick perfect look: It’s faster than the adhesive lash extensions no doubt. And that’s why if you want to offer quick lush lashes, this is the way to go
- Needs no coordination: Easy application comes with all-things-magnetic, right? That’s also because these lashes are attached with magnetic strips or applied with a magnetic liner that’s a cakewalk for professional lash artists
- Mess-free for artists: When you’re rushing on a lash session and want to keep it mess-free without hurting the rest of the makeup, magnetic lash extensions are perfect
- No glue: As there isn’t any glue, clients who are allergic or worried about adhesives can also use these falsies
- DIY maintenance for clients: Want to offer something doable for clients from their own homes? Start selling your own custom China magnetic lashes and sessions with using the same for your clients
Tricks For Professionals To Apply False Magnetic Lashes
Now that you know everything about how magnetic eyelash extensions work, it’s time to move onto what professional lash artists are doing with it nowadays. That’s why I’ve created a five-pointer checklist of things you can add to your own salon or services menu with this product.
Hope it helps you guys because it took some time for me to familiarize with it and find the following tips:
You all know this step and it doesn’t need a lotta explaining. Before adding any lash extension, the rule of thumb is to prepare the canvas; and in this case, the natural lashes. So go ahead and smoothly apply the mascara as you want the lashes to be.
Experts tell you to stick to this because it retains the falsies better in such a way that you feel it easy to apply and users feel nothing extra is on their eyelashes.
There are two steps to apply these lashes.
Step 1: Apply the lash extension on the top lashes of both eyes
Step 2: Apply the extension strip on the bottom lashes of both eyes
That’s it! The strips will connect automatically.
3. How To Remove
What when you’ve done it wrong? Magnetic eyelash extensions are easy to remove. So, don’t worry. Just tug from the corner of the eye in question and reposition it as you please. Another way is to pull the bottom lashes down and pull the top lashes up. You can also roll both the bottom and top falsies with your thumb to slide them off too.
4. Touch-Up Services
After you’ve practiced, you can offer application and touch-up services for clients who are already using it. A professional touch can enhance any look and most people who use falsies would love to have magnetic lash options on the menu these days. So, give them nominally-priced options or styles for specifically magnetic lashes.
5. Training Sessions
With the pandemic in motion, you can even offer private consultations via video call or tutorial sessions for preparation, application, and removal of magnetic lashes for your special clients who use them. This can open a whole new market online if you’ve been exclusively offline up till now.
How To Order Magnetic Lashes From China?
You’ve decided to get them magnetic lashes? But do you have to get those generic ones? Is there a better option? Definitely. You can get them in any type of hair, color, curl, style, and many other customization factors.
In that case, it’s important you listen to some more crucial things to pick the right supplier before making irrecoverable mistakes.
First things first, what do you know about the manufacturer? Do they have a clean record? For starters, check the experience and their portfolio, generally available via their main website.
Next is the cost of magnetic lashes. Depending on the hair you choose, craftsmanship, and other factors explained below, the cost can vary from a few dollars to a few hundred. They retail for about $14 to $69 per partial or full set. So, it’s important to communicate your demands with the supplier.
If you’re concerned about this, continue reading and I will tell you all you need to know to get started.
This is the step where you ask for varieties, curls, styles, and other specs for your falsies. Make sure you send the brand logo, like the name of your business such as ‘Megan’s Lashes’ to the China magnetic eyelash extension supplier at this stage.
The Minimum Order Quantity is also a stage where you request samples. Ensure that the samples are exactly as you requested. If not, convey the same to the shortlisted manufacturers so that they can make the amends to create the perfect magnetic lashes you have in mind. That being said, most wholesale lash suppliers also offer ‘After-Sales’ service, so ask ahead.
5. Quality control
The next is also a vital step to ordering high-quality magnetic lashes for your salon from China. Ask about the QC processed undertaken by manufacturers and request more details about their certifications.
Too Long; Didn’t Read?
Magnetic eyelash extensions are all the rave and you’ve probably heard about it already. They work with the help of tiny magnets and come in full or partial strips these days.
The best thing is it’s reusable and saves the planet. You can recycle it for 30 uses or more with care and selection. On top of it, these falsies are they take no time to apply or maintain for artists and users. It’s hassle-free and good for clients who aren’t into glue-lashes. If you find it hard to coordinate with eyelash extensions with adhesives, this is the finest alternative there is.
Before you get started, it’s important to prep the natural lashes with mascara and start from top to bottom depending on your strips. It’s easy to remove magnetic eyelash extensions by tugging or sliding it off the natural lashes.
If you own a salon or offer lash services, offer touch-ups or training sessions for your loyal customers right away.
Now comes creating your own branded magnetic lashes. You need to check reviews of the supplier, compare costs of shortlisted ones, request customization specs, ask for sample size, and ensure QC is followed to the dot. Check out our selection at Dolvlashes to get started ASAP so that you can assess the samples because we qualify on all these terms and offer more goodies to wholesale buyers like you.
Top Hygiene Practices For Lash Salons Open During COVID
The complete breakdown of facts why you shouldn’t stop working now, safety protocols and six other ways to work well and safely during the pandemic
How To Maintain Safety And Wellness For Clients And Staff Against The Pandemic
Every business is driving their creativity at full throttle to figure out how to cope with the lockdown. I guess you’re too. But, we’re not like the others, right?
Some marketers saying switching to video is one answer. Like, start releasing videos to educate clients about the business. We can’t just start telling customers to start doing their lashes on their own. While many makeup brands are offering discounts on DIY products, lash treatments don’t work like that for sure.
While almost all of us are not partying, or going-out, lashes are more cosmetically important than cutting the hair or going to the nail salon. It’s a somewhat-permanent treatment that needs regular touch-ups. Clients who’ve been wearing lashes for ages need their services as usual.
So, today we will find out what lash customers are saying about lash salons operating during this time and how to stay open. I’ve also listed out an ironclad checklist of safety protocols you can impose.
If you ask me, don’t stop marketing. You just need to refocus a bit because the needs of customers have changed during the time.
Start reading because every second you waste is a loss for you and your customer!
Why Closing Shop Is Not The Answer
If you closed shop at the start of this year due to the pandemic, congratulations on staying safe. Now that the pandemic is running its course, it’s time to get back on your horse if you don’t wanna run outta bread-n-butter.
Truth be told, most businesses closed shop when COVID hit. But, not for long. Most of them changed ways. Others who couldn’t do that, kept in touch with their clients.
In short, vanishing for months from the scope of your customer is bound to hurt the business. There are other ways you should be looking at. Let’s take a look at them throughout this article.
What Are Lash Clients Saying?
Before you tell me why it’s impossible to get your staff back to the salon or order imported products, hear what your target customer has to say quoted from real Google Reviews.
- Nicole Yoshi on Cilium Lash Studio, NY: “She was so sweet and caring took her time with each lash …and we barely exchanged any words”
- Poleng Hong on Angel Lash, CA: “Instant gratification. Professional, friendly and clean facility”
- Amela Smailbegovic on Maxim-Eyes Lashes, Fl: “Celine is the absolute best. Great work and always so personable. So happy I found Maxim-Eyes Lashes!!”
- CJ Ciencia on Lash Love NYC: “OMG! After 4 months of not having a fly lash. Geeeez! Thank you, Lash Love”
- Saddier Colina on Foxy Lash Boutique, CA: “They care so much about your health and are just so personal that I always feel special when I go”
- Farrah Predestin on Extend Eyelash Extensions, NY: “…have been coming to Extend Eyelash for about three years …They are clean, professional and experts on exquisite eyelash extensions”
And now, my favorite one.
Kingsley on Lash Lovers, TX– “It took a while to get in the groove since we went on pandemic lockdown 3 days after I got my first full set, but happy to say that I’m back after re-opening and love my lashes. Especially happy with the advice and talent of Master Tech and assistant Mgr, Kara. Her suggestion that I go hybrid and special attention to drying out lashes throughout the session due to face-mask induced humidity was spot on. I love my lashes, they are holding up well and I love that I don’t have to wear mascara to make my eyes show up on Zoom calls.”
What Should Businesses Do During This Time?
You now know why the closing shop is definitely not the answer for coping with the pandemic, but being safe is. Take a look at some of the best professional ways to keep your business running whether you own a lash salon or run a counter in a salon as an artist.
Keep Themselves Updated
It’s scary to check things online nowadays. Everything points towards the pandemic. That’s even more reason to keep yourself updated on what’s going on in your industry. When it comes to our world of lashes, I have a bunch of bookmarked lash blogs that I like to keep reading through. And trust me, most of them are open.
So, go ahead to google and search for the best lash blogs around you. Another brilliant way to get inspiration and news is by going through the Instagram profiles of lash artists or businesses. It’ll keep you on track.
Change With The Audience’s Interests
People are no longer spending the same amount of money on luxury products like they used to. Perhaps it’s the unemployment or maybe it has to do with all the COVID-fear, but things are definitely not the same. If you want to sell your lash treatments and other salon services, you need to change with the audience.
Head over to lash forums and connect with other artists in your vicinity. You can also hit up via famous FB lash groups. Start checking it up now.
Check For Provisions From Govt
Because the whole world is suffering the governments across the globe are launching unique load programs for businesses who’re finding it hard to keep working. Whether you’re directly under the wrath of COVID-19 or not, your business might be qualified for the same.
Get in touch with your state government website or call the office straight away. Either way, you’ll know which industries are open to government aides even if you’re aren’t qualified.
Best Safety Protocols Lash Salons And Artists Can Follow
Now comes the main part of coping with the pandemic. How do you keep the clients, your staff and yourself secure from the pandemic? First off, no more house calls a ‘right?
Here are some other things you can do for protection from COVID-19:
1. Sanitizing And Cleansing
The first step to #BreakTheChain and stop the virus from spreading any more than it has already now is by keeping clean. Start by keeping a sanitizer at the entrance of your shop. Make sure all the entrants use it, including the staff.
2. Disinfecting equipment
You should find a way to disinfect the eyelash extension equipment quickly or limit the number of lash treatment customers inside your salon at a time. Ensure that everything is sterilized a cleansed with powerful disinfectants after each use.
3. Personal Protection Equipment
Invest in powerful and good-looking masks for you and the employees. Y’all know we are in the cosmetics industry, right? We need to look good and clean now, peeps. So, get high-quality gloves and wet wipes to keep clean at all times.
4. Training for Staff
Next comes the toughest part for lash salon owners. You need to orient your staff to change their usual habits to a safety-oriented habit. While most customers love to chat during treatment, it’s a big no-no right now. Shush if you’ve nothing important to ask them.
Also, ask them to stay at home if they feel any kind of sickness. Convey the message that together, you can ensure everyone’s safety. Keep individual sanitizer dispensers at every lash counter and encourage employees to use it too.
Generate Pre-Appointment Forms
Most businesses are minimizing contact to reduce risks. You might’ve seen Amazon’s contactless deliveries already. You use a system to book appointments online so that threats to your receptionist staff is minimal. Take a step ahead and ensure all your transactions are cashless to prevent currency-related spreads of the coronavirus.
This also offers you an excellent opportunity to expand your branding campaigns. For example, you can send branded messages conveying clients to stay at home if they’re feeling unwell or by offering discounts because most people have a lighter wallet these days. Ask them to use personal hygiene too.
If you’re not using a consent form already, do it now. Last month’s blog post talks about it in detail. You can even download the form and pass it onto customers after adding your name, logo and other details.
Switch To Online Marketing
If you haven’t already, it’s the perfect and mandatory time to revamp your business. Businesses that are offline need to take the first step by establishing an online presence. I am not saying you can offer lash treatments online because you can’t. But, I am saying that launching a website around your work portfolio will help you stay connected to your target audience and keep them engaged.
Truth be told, you must’ve gotten several emails from every Tom, Dick and Harry Brand that you signed for since you opened the email account, telling you ‘we’re with you’ or ‘support us’. You don’t want to turn annoying like that. But, that brings us to the point of staying connected.
Start a website and generate sign up forms that collect email addresses of your customers. After that, get in touch with them. You don’t have to sell them anything. In fact, sales is not the point of marketing during the pandemic at all. All you need to do is use multiple channels to stay connected with the demographic.
Email can help you get straight to the inbox of customers and offer them distractions to cope with the rising levels of anxiety due to COVID-19. Lash salon owners and artists can start consistently making Instagram or other social media posts on your safety protocols and other interesting news about keeping the business open.
Remember, it’s part of your responsibility to get the customer to book an appointment with you in confidence. With online marketing become advanced with each passing day, you can do so in several ways.
Keep A Track On Metrics
Whether you’re offline or online, every business automatically generates key metrics about product performance and other details about the purchase history of audiences. If you run a lash salon, take a pen and paper and write down all the details about your customers, how often they frequent, their touch-up schedules and how all this has changed due to the pandemic.
Now, head over to a research tool (there are many free tools online and one such tool is Ubersuggest and find out what your ideal customers are searching for nowadays. It will help you decode the priorities of customers during this COVID-era.
It will also shed light on any drastic changes like a lot of people going for ‘natural eyelash extensions’ or most of them ‘signing up for maximum durability fake lashes’ and so on. Find out the interests of the audience and tap into it by offering something unique and safe with loads of discounts.
Too Long; Didn’t Read?
In a nutshell, closing your doors and tuning to Netflix or PubG all-day long is not the way to cope with the current pandemic. You need to find out innovative ways to rediscover things that offer values to customers these days.
While it’s true people are hooked on essential items like groceries more nowadays, it doesn’t affect lash clients because it’s more than just makeup. Most customers of mine wear it 24×7 and some amazing women have been wearing it for more than a decade with regular touch-ups and treatments.
Customers are not abandoning their interests; they’re merely switching to other verticals within the same niche. We all saw big players in the cosmetics industry switching from premium nail polishes to sanitizers and affordable wet wipes or big-time clothing brands making masks all of a sudden.
Lash artists and salons can start with keeping themselves up-to-date about the news from the industry, figure out the audience’s new interests, find out about government loans and follow safety protocols to start with.
Other options are to switch to online marketing, start websites and use emails and other channels like social media to connect and stay connected with your audience.
Find out what the lash audience wants right now, considering all the things that have changed around us.
12 Best Practices & Lash Artists’ Advice About Pandemic
Discover over ten premium beauty brands and CEOs are doing to cope with COVID and 12 professional tips to get back to work as a lash professional NOW.
How To Save Your Lash Business During The Pandemic?
The last article talks about how the pandemic has affected the beauty industry and what business owners are doing about it. We are all going through a hard time and that’s why it’s essential to brainstorm, research and find out all that you can about it so that you can adapt and cope with the new challenges.
Today we will find out what exactly do lash salons and artists do to keep the fire going in the kitchen during the lockdown in their own words. I’ve also added a section on the top 12 tips to help you figure a way to keep working and earning money without turning COVID positive.
What Are Lash Artists Doing- With Real Quotes And Examples
You’ve all seen cosmetic companies that were once selling premium products now switching to sanitizers or upscale textile brands manufacturing and promoting their new inventory of face masks.
Before you jump into what you can do, take a look at what artists and business owners around the world are doing to cope with the loss due to the pandemic below.
“We saw most of our clients temporarily closing down their practices due to the state legislative orders. As we slowly begin to re-emerge from this pandemic, most states have begun allowing salons and barbershops to reopen their doors. This is great news for all of us!”
This lash extension business owner has set up clear instructions such as appoint-only consultation, no group appointments, mandatory masks for employees, and other precautions to operate safely.
“During these unforeseen times, we are using social media as a way to keep in touch with our lash community. We have focused our time on creating content that answers our customers’ questions about how to navigate their own beauty business during the pandemic”.
Vanessa Molica from this brand says it’s vital to connect with your community of followers and customers now more than ever. You can check on them by asking if they need help or improve engagement with awareness content about your eyelash extensions.
This eyelash brand is ahead of its time because they’re offering giveaways to clients. Such a generous offers help to convert customers and make them leads for life when it comes to the beauty industry.
CEO of this brand says- “To support my team and our network of 150+ clients, I’m committed—through the increased use of tools like Zoom and Slack—to keeping lines of communication open, to creating a ‘safe space’ for discussion”.
The CEO has shared his personal phone number with all the members and the clients so that they can get in touch at any time, even at 3 AM.
“There’s a real opportunity for leading online brands because a lot of consumers have always treated luxury beauty as something they want to see, touch, feel and sample in person before they invest in it”.
Clara, the spokesperson of the brand continues on to say that being compelled to make beauty decisions, customers make purchase decisions online due to the comfort of it.
That Switched To Other Products
- Not everyone is reinventing the wheel. Big players are switching to other products and inventories that are more useful to consumers during the time of quarantine as you can see from the seven premium fashion and beauty brands below.
1. Prada: Requested by Italian authorities, Prada produced 80,000 medical-grade overalls and 110,000 face masks
2. L’Oreal: With the help of its name brands Garnier and LA Roche-Posay, this company is manufacturing hydro-alcoholic gels for nursing homes, hospitals, and food delivery businesses
3. Estée Lauder: The parent company of M.A.C cosmetics, is producing hand sanitizers besides reopening its New York outlet for the same
4. Guerlain: This company completely transformed its perfume factories or Orphan and La Ruche to make sanitizers for health-care industry businesses and workers
5. Zara and H&M: The mother brand of Inditex is already producing medical supplies
6. LVMH: The parent company of Louis Vuitton, Sephora, and Givenchy is sourcing 40 million face masks for the healthcare industry in Italy, Spain, and France
7. Kering: This luxury brand that powers Gucci, Balenciaga and Yves Saint Laurent is producing 3 million face masks for France’s healthcare service industry, and 55,000 overalls besides donating 1.1 million face mask
12 Best Practices
According to Chris Ventry- As more and more people are wearing masks, they’re emphasizing other forms of makeup. In short, consumers are getting creative with how they accessorize their eyes.
So what can you do? A lot if you’re a makeup professional or a lash expert.
I am not kidding. If you were a lash artist before COVID, branch out into an aesthetician or eye makeup stylist. Avene’s hand cream 3x sales during the lockdown because people are handwashing too much. There are many ways that business owners in the lash industry are taking their chance at the COVID.
And, after rounding up the best practices in this market for days, I found the following that you’ll find useful. Get a notebook and start recording your favorite tips from the below RIGHT NOW!
1. Start a Blog
Everyone needs a blog in 2020. If you’re a lash artist or own a business, it’s high time you own one.
Get started with a free blog on WordPress without spending a dime or get started with a website hosting package like on Blue Host that offers a decent blog at a cheap monthly rate.
This is important because a blog helps you gather customers and expand your reputation when there’s nothing else you can do. The blog also helps you create a community of followers and target audience can that considers you an authority in your niche.
2. Switch To Brand Awareness
Were you selling lash extensions pre-COVID? Perhaps you were a popular and busy lash salon owner before all this. It’s not time to lose hope.
Instead, grow brand recognition starting now. Instead of selling eye makeup when there’s no one buying, you can shift the objective or aim of your business for the time-being to brand awareness.
Start creating an email campaign or daily posts via your official FB business profile to connect with your customers. Remove the intent of sales and focus on how to engage with your target audience so that you can tap into sales later. Put simply, direct your traffic to do other desirable actions.
3. Create A COVID-19 Lash Consent Form
When you’ve decided to start seeing clients for their routine lash extension treatments or sessions, it’s important to get a consent form signed from them.
Below I will explain all the things that must be on such a form so that you can make one on your own with a pen and paper or via your smartphone.
A title such as ‘Salon/Artist Name’ Service Consent Form For COVID-19 General introduction such as- As we want to stay safe and keep our beloved clients safe during this pandemic, please read the following form and indicate your confirmation with your signature underneath.
Mandatory details such as Your name, your client’s name and date besides signatures of both the parties
Medical details including assertation that they do not carry the virus or are associated with persons who may carry the virus
A list of protocols you follow so that they can be aware of what to expect at the salon or for the appointment
Click on the link to the PDF file and Docx file you can download and input your own name or salon name before working with clients. Yeah, I’ve made your search easy. Say thanks to BiLashes for showing me the links.
4. Regulate The Maximum Number Of Customers In Your Salon
You’re all set to reopen the store but are you following the State mandates? Head over to the government website of your State after doing a Google search for ‘State-name Government website’. You’ll find out the protocols you have to follow in order to stay open here.
One of the most discussed mandates is social distancing.
In short, gone are the days of chatting with your favorite clients around the lash counter. You need to maintain distance with your client while doing treatments and ensure that lash stations are a distance of 5 feet or more from each other.
Depending on your store size, create a limit of clients and employees within the store at every given time.
5. Set Up Appointments And Follow Them
Another thing that’s a thing of the past is walk-in appointments. You need to create a roster of client appointments and ensure that you don’t let in strangers into the store to keep your clients, and the staff, besides yourself safe.
This is important because if one of you were to show symptoms, you should always be ready to turn-over details of clients and customers who visited the store. Hang a board outside the store that says ‘Entry With Appointment ONLY’
6. Use An Air Purifier
Investing in a good air purifier that keeps the viruses and bacteria at bay within the salon is the most important equipment during the pandemic. You need a good one and on top of that, you need to specify this with a note on the door or within the salon so that customers and employees know you’re doing everything you can, to make them safe.
7. Wear Lab Coats or Jackets
8. Run Promotions With Huge Discounts
You might’ve seen the free lipstick from M.A.C on World Lipstick Day recently or the exciting discounts from luxury brands like Chanel. This is because most businesses are trying to cope with their losses by offering clearance sales and promotional offers.
Lash businesses and artists can slash the profits to offer discounts on products/services in order to attract new customers to their shops. As this is a time when valuable investments are preferred more than random buys, discounts will seem like an investment to most clientele.
9.Consultation Via Skype/Zoom
It’s true that lash salons and beauty parlors are the last to reopen after the lockdown in most States. If you’re in a state where salons are not permitted to open just yet, offer consultation sessions to your clients instead.
Log in to your Skype and send a request to your client after creating a message that extends your expert advice during this home-quarantine time for long-term clients and potential customers. This is a fine opportunity to connect with clients and ensure that you don’t lose then when everything springs back to normal.
10. Offer Online Courses For Students
Once you’re comfortable with online video calls, you can start video recording or create comprehensive courses via Master Class or Udemy and so on. This is especially useful for lash artists who are influencers or with a large following of students already.
This way, you don’t have to pay rent for space you conduct classes in and everything will work like clockwork with online classes. Make sure you create a good timetable that’s attractive enough to keep your students while attracting new students. If you’re a business profile, run a Facebook add three times a week for a few dollars and see the magic happen.
Alternatively, you can also set up a YouTube channel to post your video content.
11. Special COVID Training For Salon EmployeesAnother way to ensure that you get your customers to trust you and come back for lash treatments is by preparing your employees for the upcoming months. You can also advertise that all employees are trained specifically for the pandemic outside your store or via online/ offline ads. When you create a training course for your staff, try to check the WHO protocols, State instructions, and tips from your favorite lash salon owners or artists so that you don’t miss out on anything vital.
12. Follow Sanitizing And Disinfection
Standard precautions are mandatory when it comes to staying open during the lockdown. Don’t forget to disinfect your hands when entering and leaving the salon.
You can keep a good sanitizer at the entrance to ensure clients and staff clean themselves before entering and leaving. Go a step ahead and offer disposable hand gloves and shoe covers for clients entering the shop.
If you don’t know already, take a look at our comprehensive blog article on disinfection and sanitizing for lash equipment whether you’re working solo or as a business.
You can adopt tips from that list or visit the famous salons to check out their regulations and recommendations.
In A Nutshell
In addition to all of the above, you can also create Special Eye Makeup Packages for your old and new clients who know the mask has made the eyes more prominent today. Another tip is to create surprising giveaways for your subscribers, followers, or clients. Spread some love in the age of pandemic starting today.
Stay safe and beautiful~
How To Face The Pandemic If You’re A Beauty Business Owner
It’s a tough time. Yes, the pandemic is soaring around the world. And, businesses are faltering all around us. Even my lash salon has faced never reported such low income in decades that I’ve been working in the industry. But, stay put, because the light at the end of the tunnel just came on. It’s time to get out of this pandemic and revive your business. Readout this blog to know-how is the beauty industry affected by COVID-19?
But, do you know 19 million shades were checked out by savvy shoppers from Ulta Beauty, the largest beauty chain in the retail sector of the U.S.A? While many lash artists had to stay-at-home because work-from-home is just impossible for us, there is a huge storm that’s coming into the beauty industry at the moment.
Whether you’re a lash artist or a beauty business owner, this article will help you understand exactly how big players are reinventing their businesses to cope with billions in losses. There are many lessons you can apply for your small business in return.
I will talk in detail about the following:
1. Definition of Beauty Industry
2.Timeline of Progress in 15 Years
3. How do beauty consumers buy products during the pandemic?
4. What will happen if COVID recurs in the U.S?
5. 5- Ways the beauty industry is coping with the pandemic
6. Top beauty products that are selling like hot cakes ATM
6. What will this pandemic do to the future of the industry?
7. How can a lash owner cope with COVID-19 in 5 ways?
I’ve used McKinsey’s conclusions on the beauty industry throughout this article to help you in the following article. The facts and figures will help you plan the future of your lash business and career too. Let’s get started ASAP!
The Beauty Industry Described
Is the beauty industry everything fashion or is it just face makeup? Nah, on both. The truth is that this is a market that comprises of everything that has to do with beauty. While fashion isn’t a category here, skincare from head to toe is.
The beauty industry roughly comprises of hairdressers, stylists, perfume, haircare, skincare products, cosmetics, and even cosmetic surgery. During the pandemic, many brick-and-mortar stores such as cosmetic outlets in malls, salons, and beauty parlors have been shut. It’s not deemed essential in most places and the same is why business is more than rough these days.
But, this is an industry that has a history of hundreds and thousands of years dating back to 4,000 B.C where Egyptians used kohl to accentuate the outline of the eyes. It has seen plagues to wars and whatnot.
The same is why whether it’s hay or shine, the world will go on and you as an artist or business owner should find out how to cope with it using the professional tips of big businesses and professionals in the industry.
Timeline Of The Beauty Industry
Before you look at what the pandemic has stirred up on the beauty industry, it’s wise to take a look at how it has grown through the ages. You already know how far it dates; now look at how fast it has grown.
I’ve compiled the data on the size of the beauty industry in billions below in different ages so that you can see how progressively or regressively it has grown in the past years.
- $267 Billion in 2005: $134 Billion in Personal Care products, $68 Billion in skincare products, $37 Billion in color cosmetics, and $28 Billion in Fragrances.
- $281 Billion in 2006: $141 Billion in Personal Care products, $72 Billion in skincare products, $38 Billion in color cosmetics, and $30 Billion in Fragrances
- $297 Billion in 2007: $148 Billion in Personal Care products, $77 Billion in skincare products, $40 Billion in color cosmetics, and $32 Billion in Fragrances
- $309 Billion in 2008: $154 Billion in Personal Care products, $81 Billion in skincare products, $42 Billion in color cosmetics, and $33 Billion in Fragrances
- $319 Billion in 2009: $159 Billion in Personal Care products, $84 Billion in skincare products, $43 Billion in color cosmetics, and $33 Billion in Fragrances
- $332 Billion in 2010: $165 Billion in Personal Care products, $88 Billion in skincare products, $44 Billion in color cosmetics, and $35 Billion in Fragrances
- $349 Billion in 2011: $174 Billion in Personal Care products, $92 Billion in skincare products, $46 Billion in color cosmetics, and $37 Billion in Fragrances
- $367 Billion in 2012: $18 Billion in Personal Care products 2, $97 Billion in skincare products, $49 Billion in color cosmetics, and $38 Billion in Fragrances
- $383 Billion in 2013: $190 Billion in Personal Care products, $102 Billion in skincare products, $51 Billion in color cosmetics, and $40 Billion in Fragrances
- $400 Billion in 2014: $198 Billion in Personal Care products, $106 Billion in skincare products, $54 Billion in color cosmetics, and $42 Billion in Fragrances
- $418 Billion in 2015: $205 Billion in Personal Care products, $111 Billion in skincare products, $58 Billion in color cosmetics, and $43 Billion in Fragrances
- $436 Billion in 2016: $211 Billion in Personal Care products, $117 Billion in skincare products, $63 Billion in color cosmetics, and $45 Billion in Fragrances
- $445 Billion in 2017: $218 Billion in Personal Care products, $123 Billion in skincare products, $67 Billion in color cosmetics, and $47 Billion in Fragrances
- $477 Billion in 2018: $227 Billion in Personal Care products, $132 Billion in skincare products, $70 Billion in color cosmetics, and $49 Billion in Fragrances
- $500 Billion in 2019: $236 Billion in Personal Care products, $140 Billion in skincare products, $72 Billion in color cosmetics, and $51 Billion in Fragrances
In 2020, even though the pandemic grew drastically around the world such as China’s Beauty market that fell by 80% in February, it bounced back to 20% in March.
One principle to refer to is that of Leonard Lauder called Lipstick Index and it refers to the 2001 recession. Basically, all it means to say is that when you exemplify lipstick as an affordable luxury, people tend to continue buying even during financial troubles.
How Do Global Consumers Purchase Beauty Products When Compared With Groceries And Other Products?
While there’s a stark decline in purchases during the pandemic on items other than essentials, the cosmetic industry is facing softer blows than the rest of the markets around the world. Take a look at the forecasted and present purchase trends of products in the beauty industry below when compared with other industries.
- US: +19% increase in groceries, -11% decline in personal care products, -36% decline in skincare or makeup products and -52% decrease in apparel purchases
- China: +9% increase in grocery purchases, +10% in personal products, +6% in skincare/makeup, and -10% decline in clothes
- UK: +7% in groceries, -14% in personal care items, -48% decrease in skincare and makeup items and -68% decline in clothing purchases
- Japan: +18% purchase of groceries, -1% decline in personal item purchases, -24% decrease in buying makeup/skincare products and -49% decline in apparel buying
What Can Recurrence Of Coronavirus Do To U.S Beauty Industry?
In a general analysis by McKinsey, it was found that the Beauty Industry is generally expected to have a decline of up to 30% in 2020. When it comes to a recurrence of Coronavirus in the U.S, the industry could be hit by up to 35%.
When compared with 2019, there’s -25 to -35% of change, around a 50% drop in peak purchases with 2 months to 5 months of lack in business. Experts estimate that it would at least take till 2022 the first quarter to make up for all the losses dealt during the pandemic.
How Is The Beauty Industry Adapting To COVID-19?
When experts looked at the recovery of the market in several scenarios, they considered where were the products sold, what was sold, and how it was sold to find out remedies for global losses. Before we count the blessings in the industry, you need to have a reality-check on how it was performing before all this hullaballoo.
In fact, 85% of the beauty industry purchases happened in retail stores. Sephora ad your own lash salon are clear examples of such outlets. Even if the youth boasts that they always purchased online even before the pandemic, facts say that 60% of Gen Z and millennials made in-story purchases for their beauty needs.
Truth be told with the pandemic insight, up to 30% of beauty outlets had to close down. Unfortunately, for some of them, the shutters won’t open again because coping with this global-scale viral infection can pull you down with it.
Online Vs Offline Purchases
Shopping habits of offline and online consumers in the beauty industry are given below based on different generations.
- Baby Boomers: 18% buy online, 3% browse offline and buy online, 8% of browsing in offline stores to buy online, 2% of offline browsing and offline buying, 8% browse online and buy offline, and 60% who browse in-store and buy offline.
- Gen X: 16% buy online, 10% browse offline and buy online, 3% of browsing in offline stores to buy online, 11%f offline browsing and offline buying, 6% browse online and buy offline, 51% who browse in-store and buy offline, 3% of Other
- Millennials: 24% buy online, 7% browse offline and buy online, 11% of browsing in offline stores to buy online, 14% of offline browsing and offline buying, 19% browse online and buy offline, 25% who browse in-store and buy offline.
- Gen Z: 22% buy online, 8% browse offline and buy online, 10% of browsing in offline stores to buy online, 16% of offline browsing and offline buying, 15% browse online and buy offline, 29% who browse in-store and buy offline.
- Baby Boomers: 13% buy online, 3% browse offline and buy online, 7% of browsing in offline stores to buy online, 2% of offline browsing and offline buying, 74% browse online and buy offline, 2% who browse in-store and buy offline.
- Gen X: 22% buy online, 6% browse offline and buy online, 2% of browsing in offline stores to buy online, 14% of offline browsing and offline buying, 6% browse online and buy offline, 49% who browse in-store and buy offline, 2% of Other
- Millennials: 23% buy online, 5% browse offline and buy online, 7% of browsing in offline stores to buy online, 11% of offline browsing and offline buying, 9% browse online and buy offline, 44% who browse in-store and buy offline, 1% of Other
- Gen Z: 20% buy online, 8% browse offline and buy online, 10% of browsing in offline stores to buy online, 14% of offline browsing and offline buying, 15% browse online and buy offline, 32% who browse in-store and buy offline.
Online shopping website on laptop screen with female hands using a smartphone
Rising eCommerce Beauty Sales
Another notable factor is that while the online purchases of beauty products are increasing, store-wise purchases are not affected by the popularity of virtual stores. The crazy truth is that some business owners in the beauty industry are recording 20% higher sales are profits than before the pandemic.
For example, when compared to facts and figures of Sephora, the company increased sales by 30% than it was in the previous year. Moreover, Amazon beauty item sales were also remarkable in April up till 11th. During the pandemic, there has been a record increase of up to 30% of the rise in revenue for beauty enterprise owners such as lash artists.
Retail Sales Are Low
However, offline stores are seeing considerably fewer customers leaving their homes to visit stores. Although grocery and medicine shop owners are facing incredible profits during this testing time, the beauty market hasn’t received the same respect and treatment during COVID-19.
For example, the Boots UK drugstore records decrease in sales two-third amount from March 25 to April 3, 2020, alone. When surveyed, UK consumers also confessed that they will be spending less on beauty products in the coming weeks.
China Proves Sales Won’t Bounce Back
When the pandemic situation finally became better in China, beauty business owners around the world expected the market to retain normal sales and revenue quickly. However, facts say that since the reopening of stores since March 13 in China, traffic is up to 43% lesser than what it was before the pandemic. Worse is the case for beauty stores and outlets or counters that work from within malls. In the case of China, the traffic saw a 43% decline and up to 70% lesser revenue for 60% of enterprise and small business owners in the first quarter of this year alone.
Clearance Sales With Promotions
For clearing the inventory, retailers and wholesalers are running crazy sales and promotional offers with huge discounts never seen before.
While it might look unbelievable, many upscale brands are also offering up to 40% discounts on their products, unlike never seen before. They aspire to beat the competition of beauty outlets and salons with DIY beauty solutions.
If you own an offline beauty store, it’s worth investing in promotional offers to drive offline customers to salons and shops. Seems like Black Friday is early in 2020 and if you’re a business owner, go through the ways big players are changing their prices and discounts to apply the same successful methods on your own.
Which Beauty Products Are Selling During The Pandemic?
With more and more people focused on clipping their masks right or washing their hands every 15 minutes, makeup has taken a backseat for most.
People are matching their masks with the attire than lipstick, eyeshadow or bronzer. But, when it comes to the lash industry, eyes are getting all the more attention now that lips are out of the game.
For example, the scents and cosmetic purchases on big brands are facing a 55 to 75% decline in footfall when compared to 2019. However, Alibaba reported that eye makeup sales grew by 150% every month from February 2020. As the profits and sales from skincare and premium products go up, the cost of luxury hand soap in France went up by 800% in a week in March.
In the case of Europe’s fashion chain Zalando, customers invested in self-care products like candles, detox items, and nail grooming besides hair and facial makeup 300% more than the previous months. When you look at the bigger picture, nail-related products increased sales by 218%, hair coloring by 172% and bath-body-items by 65%.
Here are the different estimates of beauty products growing in the U.S.A based on different products against facts and figures from 2019:
- Body wash/ soap: $321 Million in sales with an average price of $14.10, retail sales of 65%, -11% drop in average price and $44 Million in retail sales
- Haircare: $540 Million in sales with an average price of $18.43, retail sales of 27%, -12% drop in average price, $33 Million in retail sales
- Nail grooming: $123 Million in sales with an average price of $15.02, retail sales of 218%, +16% increase in average price, $33 Million in retail sales
- Skin Care: $540 Million in sales with an average price of $18.17, retail sales of 20%, -14% drop in average price, $9 Million in retail sales
- Hair Styling/ color: $58 Million in sales with an average price of $13.64, retail sales of 172%, -3% drop in average price, $17 Million in retail sales
- Men’s Hair Grooming: $240 Million in sales with an average price of $25.44, retail sales of 56%, +6% spike in average price, $28 Million in retail sales
- Hair Removal: $74 Million in sales with an average price of $16.15, retail sales of 53%, -14% drop in average price, $9 Million in retail sales
- Eye Makeup: $82 Million in sales with an average price of $12.30, retail sales of 5%, -12% drop in average price, $1 Million in retail sales
- Face Makeup: $77 Million in sales with an average price of $13.87, retail sales of -3%, -21% drop in average price, -1 Million USD in retail sales
- Lip care and style: $55 Million in sales with an average price of $8.97, retail sales of -15%, -28% drop in average price, -2 Million USD in retail sales
- Beauty equipment: $316 Million in sales with an average price of $16.60, retail sales of -7%, -15% drop in average price, -6 Million USD in retail sales
Forecasted Impacts Of COVID-19 On The Beauty Market
What will happen to the beauty industry in the coming months? Is there professional advice on how to revive your business that has suffered hugely during this time? What can you do to bring more customers to your brick-and-mortar beauty store?
I’ve created four sub-headers below to help you prepare for the coming months so that you can save your business and accelerate it to success. Get started on it.
In this age where most of us are stuck inside our homes, the opportunity to hone talents and make our own quarantine products is becoming a huge trend nowadays.
From DIY hair coloring to lash extensions, hair styling, and facial care, U.S is seeing a spike in beauty product purchases. For example, hair dye and hair clipper items have increased in prices by 23% to 166% in the first half of April when compared to previous years. For example, the Madison home hair coloring kit increased in sales by 10x during this time.
When it comes to the U.K, nail polishes from revered brands have seen a double-digit spike in progress since the pandemic. Combined with problems like hoarding, panic, and uncertainty, this age has given birth to the nail polish index from the lipstick index today.
While it’s true that the pandemic has pushed most of the offline businesses online, what can you do as a lash artist to take your physical business to the virtual space? Just as it was before the pandemic, there will be more focus on brand-based websites, business portals, and social media platforms where consumers can shop seamlessly.
If you’re a beauty industry player, it’s imperative that you begin by creating custom strategies for different digital channels based on your target audience. For example, use AI for testing products, personalization to attract more traffic and other innovative techniques in your business.
Another unstoppable effect of the pandemic will be the need for innovations. With most brands changing the way they function and work, change is faster than ever. While supply may not be able to catch up right away, demand is set to be high in the coming years. That being said, contract manufacturers and freelance agencies will have a better time in the coming days.
With a much-needed collaboration potential hoping to change the beauty industry, clients should focus more on personalized and customized services.
Hygiene In The Forefront
While luxury and rarity were the sought-after traits for beauty items in the previous years, hygiene and safe manufacturing will be the ultimate focus in the coming ages. If you run a lash salon, make it obvious how you maintain the cleanliness in your salon.
You can start by using a digital thermometer to keep the body temperature of employees and customers in check. In the coming future, you might even need medical professionals in your salon to run efficiently.
Preservatives Set to Come Back
It’s true that most people frown upon the idea of preservatives but when the pandemic hit, frozen foods and preserved groceries were sold the highest. When it comes to the beauty and lash industry, parabens and sulfates are making a comeback because consumers want to be safe than sorry. You will see clients proactively request you to use chemically-clean lash products and so on.
If you’re making the switch from non-preservatives to preservatives, make sure you inform your clients before doing so. Beauty packages that focus on boosting immunity and preventing viruses or maintaining the pink of health will be the star of the focus in the coming days.
What Can Lash Salon Owner Do During The Pandemic?
Do you know some governments are mocking our industry? Boris Johnson in the U.K has been advocating nail and other beauty salons as unimportant.
The truth is the beauty industry generates 28.4 Billion Euros per year, which is higher than the car industry that generates merely 18.6 Billion annually. However, many salons and artists haven’t received clear instructions on how to get started, unlike other industries.
As a lash salon owner, you can try your hand at the following tips.
- Offer online consultation to regular customers
- Specify safety measures that you take in the salon
- Create exclusive packages for the COVID time
- Reduce the number of customers per day
- Use PPE kits and advanced shields when working
- Announce promotional discounts and savings every week
- Offer loyalty rewards on referrals to attract more traffic
- Give freebies to front-line workers and donate to charity
- Create an email marketing strategy to keep in touch with customers
- Cold call new clients in your vicinity
I know it’s hard to get by in this terrible time. Rest assured because hard-working businesses with motivated leaders are bouncing back into normalcy already. As a beauty industry owner or artist, you need to zoom in on innovations in this age.
The best place to focus on is above-the-mask makeup concerning your eyes. For example, with the mask covering the lower half of the face, brows and hair are getting more attention every day. You can groom the focus areas to look attractive in the age of the pandemic.
The following points out a list of everything we learned today.
- Beauty Industry comprises of services and stores that have to do with makeup, skincare, haircare, and so on.
- Timeline of Progress of the Beauty industry from 2005 with $267 Billion that grew to $500 Billion in 2019.
- Consumers are spending more on groceries and essentials than beauty items during the pandemic.
- If COVID recurs in the U.S, the losses are estimated to amplify and double up.
- 5 Ways the beauty industry is coping with the pandemic.
- Top beauty products that are selling like hot cakes ATM are nail care, hair color, eye makeup products, and DIY skincare kits.
- This pandemic will digitize beauty sales, improve chances of DIY, increase the pace of development, and bring back preservatives in beauty products.
- A lash salon owner/artist can cope with COVID-19 by offering consultations, freebies, email marketing, promotional discounts, clearance sales, loyalty rewards, advanced-safety measures, and so on.
You can do so much to combat the negative effects of COVID-19. Stay tuned to our blog posts because tips for lash artists and salon owners to reinvent their business strategies are coming soon.
7 Little Things To Help You Grow Lash Business Without Money
When you’re thinking of starting a lash business, money or capital is definitely the first thing to think about. But money is nothing but the means to buy something. Could you create money using your skills? You definitely can. In this digital era, you can start a lash business or brand with zero money, but if you want to build a good business with standard security protocols and responsive design, investing in a $100 per month can bring you a good turnover.
I am not making this up.
Here are the statistics from WPforms– over 19% of small lash business founders believe that their businesses grow more than 25% with a website. So if imagine if you were to start a business by connecting with clientele around your geographic location, without ever leaving your studio? Sounds crazy-good right? It’s not too hard, artists.
7 Steps To Grow Your Lash Business Without Spending Lotta Money
I will tell you the exact ways why you can grow your lash business online without spending lotta money below. It’s a good read and if you’re starting out, this will give you all the tasks and action plans for your long-term goals or vision board.
Ready? Start scrolling …
DISCLAIMER: This is a long post, guys. And, if you’re not prepared to give ten minutes to your profession now, you need to bookmark it so that you can do this later. Copy the link and save it somewhere if you don’t have time.
1. Create a Vision, Mission, and Goal
First thing is to christen your brand. When you’re doing so, ask the below questions. I’ve also added ways to find answers to it.
- Is the name easy to speak? Count the syllables in the brand name.
- Are there any other brands under this name? Check online and offline in directories or ask in forums.
- Is a domain available for this name? You need to find an affordable domain too.
- What does the name make a person visualize? Beta-test this with a target customer.
- Shortlist one name, then two backup names.
Once you’re done with the naming ceremony, it’s important to register the lash brand name you selected. This keeps you safe from fraud. I strongly suggest getting a lawyer to discuss legal compliances for a lash extension brand based on your location.
After this, you need a vision board. If you’re shy of a vision board, go old-fashioned. Get a pen and a pencil. Start writing down the answer to the following
– Your Vision:
What do you anticipate for the brand on a big picture? Write down everything that comes to your mind. You can filter it later.
– Commitment to your Customers:
What is your commitment as a lash artist to your clients? Detail it or bullet it with one-liner answers hooked on one word like integrity, quality, trust, or privacy.
2. Get a Good Domain
To host your website, you need a domain. There are free domains and paid domains you can select from. If you’re a beginner lash artist, I suggest you go for the WordPress free website. Weebly also offers a free website for all kinds of entrepreneurs including artists.
You can also get a custom domain from Shopify for $11 a year. Isn’t that just crazy-great? It’s the perfect time for investing in taking your business digital. But before you get your domain, there is a step that I missed. I didn’t technically miss it because you need to think about all these things about the Internet of Things (IoT) when you’re selecting your domain.
To build a good online reputation as a capable and awesome lash artist, it is worthwhile to find answers to the below.
– Define Your Niche
When you’re starting out as a lash artist, defining niche means figuring out a unique selling point for your brand. It could be your style, geographical location, or specializations. Ensure that your website speaks of your specialties.
– Do Keyword Research
Google Analytics is a helpful tool to do keyword research. Free extensions like Surfer SEO also help you find keyword search volumes. You can use this to determine the keywords you can use for attracting the search engines to your articles.
Keywords are like baits and you need the right bait to lure new customers and quality baits to keep the old customers going. Baits needn’t be bad. They are just a way to attract attention.
– Find Out About Your Target Audience
When you’re thinking of serving clients, what are the age, gender, geographical location, income, social affiliations, and demands you’re planning to take on? This also takes into account the nuances of making a menu ideal for your target customers. Think of the perfect customer signing up for your service and now describe them. You can describe them on the basis of anything as long as it helps your research.
– Get the Right Domain
Another thing that most people forget is about choosing the right platform to host their business. Go through lash artist forums or competitors to find out what domains are they hosted on. For example, if you’re selling products, a WordPress website won’t do.
You need to find out whether you need Shopify or Weebly on your own. Many web hosting services often provide free trials, just ideal for lash entrepreneurs. Going wrong can mean a lot of rework and time you might not have while handling a business.
3. Design Your Website
The next responsibility comes to designing your website. This includes everything to do with how your lash brand looks online. You need to take the help of a designer or research hours online to take inspiration from designers and competitors to find out what fits your brand the best.
Every brand goes through a serious stage of making and designing is one of the most important, especially for beauty and fashion brands. Think about your target audience, how they like to dress, their styles, and everything that you can use to find out a way to make them relate to your website. A fashionable person might like a black-and-white website, but that narrows down on the total fashionable people who might’ve loved a stylish or chic website design.
Let’s find out the three ways to design a lash extension artist website properly. Make something your customers can relate to. If you’re unsure, make separate designs and beta test it with potential customers. I do it all the time and there are FB groups just for beta testing things.
– Color Themes
Defining your color palette is one of the defining factors for every lash brand and artist. If your website is an appendage of your skills, you are not just selling your brand, but your skills and talents too.
You need a website that can highlight your style and the styles of your target audiences with different gradients of colors. From monochromatic to vivid and custom options, there are many ways to figure out a palette fit for your brand.
– Font Style
Next up is choosing the font for your website content to show up. Rather than sticking to one style and size of the font, create a revised list of main fonts, auxiliary fonts, and so on based on the styles you want to explore for the blog, sales page, landing page, and home page.
To choose the right font style, understand that there are two types of font styles- serif and sans serif. The strokes and artistic curves at the end of the alphabets are called Serif. There are fonts that are artsy called serif fonts and there are fonts that are formal and clean called sans serif fonts.
I wouldn’t suggest one over the other. The choice should be based on your brand and style.
From pictures to banners and videos, there are many decisions about the graphics strategy you need to outline when you’re thinking of growing your lash business online. For a lash artist, having a video of the services and results or professional photos is very important when doing business online.
You need prospective clients to find your services online. As online shopping comes with the risks that face-to-face booking eliminates, you need to make the clients feel in control. Provide videos and posters that clearly show your expertise. The best way to get started on your visual content is with the help of a graphic designer.
4. Create a Content Marketing and SEO Strategy
The content was King and it still is. I am writing so much to talk to you about eyelash extensions because content helps me express my thoughts. It helps me communicate with you. That’s all you need to think about. The rest of the nuances are easy to learn
– Content Strategy
First, you need a detailed content strategy for your content. Outline the topics you want to chase with your website. What makes you unique from other lash artists? How can the audience know more about your services? What are the safety and hygiene protocols you follow? Or even a photo-list of one-liners describing your recent eyelash extension sessions.
Decide on a content strategy guideline including format, tone, vocabulary usages, and restriction. This just means you need to figure out the type of articles you want such as how-to/ tutorial articles besides listicles, directory posts, and so on.
Publishing 1-4 blog posts per week regularly can attract the attention of search engines quickly.
– SEO Strategy
Now do keyword research and find out the content that is popular in your niche. This will give you an idea of the total people searching for your products, the things they are searching for, and the things competitors provide them with.
Open a google sheets file and add all the viable topics from competitors. You can also type ‘lash extension artists’ to find websites of your competitors and research their content. This will help you understand the type of uniquely valuable content you need to cover for attracting the attention of the audience.
Figure out a list of high-traffic and low-competition topics to start creating blogs.
5. Create Social Media Profiles
Connecting with the audience in this digital age is most possible via the internet. If you really want to know more about your target audience, create a social media profile that the audience can get to know you with.
You need not go spy-or-detective-mode. Create Facebook, Instagram, Pinterest, and LinkedIn profiles of your brand or self. An interested audience will follow you and your posts. All these social media options are viable for growing a large following easily.
Before You Go …
I wanna give you two more bonus tips before you leave us. Use email marketing to grow people who sign up for your newsletters via the website. It will help you make connections and get to know them better.
Ready to get started? Leave your doubts in the comments below.
Guide To 9 Eyelash Extension Tools For Professionals
Guide to 9 Eyelash Extension Tools for Professionals
When I began doing lash extensions for clients, tools were very modest, if not minimal. The best thing was literally the eyelash curler in an industry of false extensions. Technology has advanced quickly and today lash artists have so many options and tools to work their way around it.
That’s why I’m gonna cut the crap and talk to you about these nine most important tools for lash professionals. No drama today. Well, expect a bit because each of these tools is explained with side-tips you can practically apply in your life.
Let’s get started right?
Guide To 9 Eyelash Extension Tools For Professionals
At least two decades ago when I began wearing, experimenting and studying eyelash extensions, I realized I was doing certain things wrong. It happens with all of us.
For the first half of my life, I must’ve doodled the lipstick from in any direction, but not anymore. Oh boy, such a mess I was then. All I am saying is that you can mess up in the very start, but if you never wanna mess up, learn from the mistakes of lash artists with long experience. I know where lipstick is supposed to start and end and on the lips as a professional now just as you know how to work a nano mister. If you don’t, I am going to help you all the way today to understand the eyelash extension tools.
Start scrolling and reading the ways to use lash extension tools and you will see what I mean.
1. Tweezers and Precision Scissors
One of the first things to identify a vanity artist or one in the making is by their tweezers. Professional lash extension artists like me keep two tweezers. Keeping different tweezers help me scrutinize and refine every stage of lash application.
With the first tweezers- pick up and apply the lash extensions. These scissors are called L-Shaped or Curved Tweezers.
With the second tweezers- isolate the lashes. These scissors are called Isolation Tweezers.
When you’re shopping for tweezers, look for ones that sustain sanitization and disinfection you do between multiple clients. For a lash professional, the tweezers should last a life. You don’t just invest in one or two tweezers, pick the right ergonomic lash tweezers based on the curl of lash.
Precision scissors are another important thing every lash professional needs. These are available under $5 and the best ones are the thin and sharp. You can pick precision scissors by their sizes such as big and small too.
When you’re doing lash extensions for clients, you need a good and trustworthy lash primer that supports the lashes well. It needs to hold the lashes during application and separate it need be, during the same.
There are many more reasons why you need an Eyelash Extension Primer. It removes the oil and other grime or residue from the natural lashes. You won’t believe this but lash primer is the reason why bonding works out well as it establishes the right pH balance.
When you’re working the primer, remember DO NOT KEEP YOUR PRIMER IN THE FRIDGE. I am sorry for all the yelling but I am hoping it is loud enough for my younger self to hear too. For example, I didn’t know this and wondered why my college-going clientele had worse retention than older clients who wear little-to-no eye makeup.
You also need a primer for every new client and during every session. Retention is the catch with expensive primers.
3. Adhesives, and Glue Rings
I have a few instances of using the wrong adhesives on less than three clients in the past. It was such a nasty experience that I always tell my students to invest in multiple adhesives to cater to different clients. Eyes are an important area you need to be extra-careful about.
From types of popular lash adhesives like strip-lash-adhesive, brush-on adhesive, medical-grade-adhesive, transparent glue, colored adhesive and tinted lash adhesives, select the one that best applies to you.
Quick-dry adhesives are my best friend that if you’re hearing it for the first time, you need to google all about it. Glue rings that hold adhesives are available in packs of 100 and they ease up the work when you use it the right way.
Learn more about eyelash adhesives.
4. Gel Patch
These are semi-circular gel pads that are applied between the lower lashes and the upper lashes to prevent sticking together. I can’t stress the importance of investing in a good quality gel patch. I personally love hydrogel pads. It is most resourceful for lash extension application and tinting sessions.
One brilliant tip that I learned from a veteran lash artist in Miami is that keeping the pad away from the eyelid can prevent irritating sensitive eyes. You can use a medical tape that is transparent for better clarity when working on lash extensions and reworks.
Gel patches are so advanced now that they keep the drying eye area moisturized. What does it do? The area around the eyelash extension retains its shape and stop puffing up. You don’t want the client to look inflamed after a session. Do you? This is the perfect eyelash extension tool to perfect your lash extension session.
You can even draw the correct lengths or volume of lashes to apply per natural lashes. It’s an easy step that works leaps and bounds. Needless to say, it’s a must’ve artists!
5. Lash Brushes and Micro-brushes
There are many, and I mean a whole lotta brushes used for managing and applying eyelash extensions. Starting from the lash separator with ultra-precision, you need mascara wands that are fit for one-client use too.
You also need soft eyelash brushes for shampooing the lashes. Applying oils and moisturizing is the job of another brush. You also need curved wands that fit different styles of extensions that you use. Swab sticks known as micro-brushes are used by professional lash artists for easy cleaning sessions with false lashes.
Artists can even get custom lash brushes with natural hair than synthetic hair. All I am sayin’ is that the options are there. Find them.
So how many brushes do you have in total? I dare you to ask me!
6. Lash Tiles
If you’re just starting out, use acrylic lash tiles to keep your lash extensions organized during a session. I love them because most designs of lash tiles are available in acrylic. Are they very easy to make? Hell yea!
As most lash tiles or eyelash trays as they are called, are available in different proportions like sixteen rows or 4,000 lashes per case. I love preparing the lash tile for the client before the session. It helps me organize my thoughts too. With length and curl specified on the tile, it makes picking the right lash extension incredibly easy, I am telling you. Try it once even if you’re not smitten yet!
7. Blower and Lash Fans
Would you believe me if I tell you there are mini-AC (Air-conditioning) devices available for eyelash extension adhesives to dry up quickly. Blower fans are the old model while today you have amazing-better-gadgets to help you regulate the time during eyelash extension application.
The mini fans are available in all sizes and all costs, but lookout for a sturdy fan. I have bought so many cheap ones only to realize they all stop working within a month or three at max. You don’t need to invest in a $50 blower or lash fan, but go for something around $15 to $20 with sturdy body and warranty.
I don’t suggest buying from the ones that sell free mascara wands unless you know for sure. Because they can screw up if the controls go haywire, you need to be careful when picking these fans.
8. Extension Tape
I have a special supplier for my lash extension tapes and these come in 12 yard lengths. You need to be careful about your lash tape. Get a non-woven adhesive tape, preferably medical grade. I stress on this because the last thing you want is an allergy or legal liabilities from clients.
The tape will prevent the adhesive from oozing into your eyelids. It’s a protection tool for lash artists around the world. You need to get acquainted with appropriate tapes and their pain-free removal to ensure your lash clients don’t return with inflamed eyes in an hour.
The 3M surgical type of type is my favorite for giving that extra protection to the outer edges of your eye. Stickies as we call them are situations when the adhesive has gone into the eyes of the client and you need to put on your quick-shoes and run for help including washing the eyes. Cut all that and use the tape properly. Sounds easy right? Let’s do it.
9. Magnifying Glasses
For under $20, you can get a reliable pair of magnifying glasses that you don’t need to hold onto. Hence, you can fit them over your head like an elaborate-and-techy-hairband, and operate them hands-free when working on eyelash extensions.
These often come with interchangeable magnifiers that help you do your lash extension session with ultimate precision and clarity. I have received up to 5 lenses for free when I bought magnifying glasses online. That’s why you should try that too.
My favorite are the ones that come with a two or four LED lights with varying brightness levels you can adjust. These are powered by AAA batteries most-often. It’s an economical item every eyelash extension artist must have. However, if you find another one that’s good, tell us about it below.
Step By Step Use of all the Eyelash Extension Tools Above
Now that you’ve learned about nine amazing eyelash extension tools (perhaps you learned them before and are just refreshing now, kudos to you!), it’s time to find out the right way to use them during your sessions.
Moreover, you might know it already, right?
I will briefly explain the three steps for integrating all the eyelash extension tools you learned of above.
The first to do before using even new tools is disinfection and sanitation. I have a whole blog article on this if you’re interested. I describe the various sanitation practices lash artists can follow to create a good atmosphere around their lash stations.
The three stages- sanitization, disinfection and sterilization also increases the trust of clients. Moreover, when you care about the little hygiene things, you will gradually start to keep your station clean and that will impress clients too.
This is the time to clean up your tools, preferably a few hours ago for natural drying.
For preparing the lash session, you need to select the lashes and put them out. You can also use your lash tiles to organize the session you are about to do. Preparation also includes taking out all the tool and keeping it at the station based on easy access. Check if all your tools are available and working well.
Wear your magnifying glass head gear and proceed onto the next step.
For this stage, you can start with cleansing shampoo using lash brushes. Then procees on to gel patches and extension tapes. Once the lash extensions are getting applied, use the tweezers, precision scissors and blower to help you navigate the processes.
Nano Mister and Foam Cleanser is for another day, luvvies. Ways to use these nine eyelash extension tools coming really soon too.
Tell me which is your favorite eyelash extension tool below.
Top 10 Eyelash Extension Glues For Professionals
When it comes to lash extensions, glue is the life of your lashes. If you don’t choose it right, your perfect look might come off at the worst moment. I remember about fifteen years ago when I was just starting out. Having no idea about the importance of glue (even after that long lecture we talked about in the previous blog post) I did a session on a client with glycerin allergy. What’s the catch? Always allergy test the lash extension adhesive. No matter what you think. Patch test it all the solutions and solvents first.
Poor lash extension glue can also lead to embarrassing moments for the clients you don’t want to be known after. Take my advice and read the below.
We are discussing the best eyelash extension glue to use as professionals on your lash clients in detail. Come join us for a chat in the comments right after!
What Is An Eyelash Extension Glue?
Basically your eyelash extension glue needs to hold the lash extensions to the natural lashes for a longer time than false lashes, say for 1-2 months. To ensure use without pain and irritation, you need an adhesive that is certified, approved and proven for your clients.
Researching on your eyelash extension glue will always keep you ready for questions your clients might have. As a beginner in the early 2000s, Google wasn’t so helpful. Moreover, finding answers to simple questions like ‘lash extension glue for sensitive skin’ was a tough task of oscillating between libraries around Paris.
Today, you have forums and communities to get your doubts answered. So, know more about the glue you are using so that, even in sleep, a client can get you elaborate on the importance of the adhesion you are using over their eyes.
Why Use an Eyelash Extension Glue?
For any lash extension to hold its beauty, the might of the adhesive is important. From drooping unevenly to falling out and disrupting vision, there are many accidents due to the wrong eyelash extension glue. You should use an eyelash extension glues that are certified safe and used by professionals.
Once you have a list of approved glues that you have personally tried, ask your clients about their skin preferences, allergies, intolerances and breakout cycles.
Next ask your teacher or ask the millions of teachers online and we will help you out on picking the right glue for your lash extension session and client. Even though Dolvlashes does not offers eyelash extension glues, we have handled hundreds of different brands, if not more!
So, ask away …
Which Are The Best 7 Eyelash Extension Glue For Professionals Today?
Setting a mink lash in a doll’s eye shape takes impeccable precision. The same extensions to stay true to its shape, it takes another level of understanding safety and durability. I have my time of going wrong and I don’t want you to go wrong in your career as a lash professional.
That’s why, this list will speak honest things about our favorite brands we’ve been using for ages. I will speak my heart out on which lash glues offer the best ease for working with as well as the maximum compatibility even during grinding sessions.
Ready? Scroll away luv.
Stacy Lash’s Extra Strong
I love Stacy’s Extra Strong not just because it’s their crown jewel, but because it actually is a versatile product that works exactly as the glue should. A lot of time has been added to the making of this product and that’s why it’s so good.
I will tell you why below.
What’s so good about it?
1 Cyanoacrylate glues with certifications do the job
2 Dries in 1-2 seconds so that you don’t have to wait on
3 Retention (almost 2 months) your clients will brag to you about
4 Packaging fit for safe and hygienic use for professionals
5 Free of formaldehyde and latex so that you can be sure
6 Mind-blowing customer service to help you out
What to look out for?
1 Lash artists should inform clients about the fumes as this product ejects above average level. It might cause slight tingling and burning sensations.
2 Beginners tend to do poorly with this; hence, practice first before trying it out on clients.
Purelash Black Label (Ultra Volume Plus Professional Grade)
This is a strong and sturdy adhesive for eyelash extension of all kinds. Also called Pure Lash, I always look for the blue teardrop to keep a count on the countless products they release every year. Purelash is an excellent place to get your lash adhesives because they are the industry standard like Stacy’s.
What’s so good about it?
1. Best thing about Black Label is that it dries fast in 2 to 3 seconds.
2. The expert packaging with red needle for convenient use and prevention of dehydration is super-smart to me.
3. Strong retention makes this lash extension good for clients who are dancers or those attending long functions such as brides, family members and so on. While it official stay 5 weeks, the adhesive can stay up to 8 weeks.
4. Being Latex-free makes this excellent for clients with sensitive skin.
What to look out for?
1. Watch out for medium fumes when using this adhesive to stick the lash extensions.
2. While it is recommended for skin irritations, I don’t recommend this adhesive for clients with sensitive eyes including and intolerances and sensitivities from my personal experience.
Beau Lashes Ultra-Sensitive Pro+
One I carry with me for life, Beau lash extension glue, especially the ultra-sensitive pro+ for volume is one made for brides in the cold areas as well as hot areas sans humidity. It’s a crowd favorite for clients who specify they have sensitive eyes. This is an adhesive I knew from my earliest ears as a makeup artist in actuality.
I second the Beau’s advertisement is safe for sensitive eyes. With the pros, come some cons too. So, we suggest you look at this lash extension adhesive as a whole before jumping to any conclusions.
What’s so good about it?
1. Retention over 6 weeks makes your clients confident about their eyelash extension
2. Good for beginner lash artists who cannot work with quick drying glues
3. Clean without latex or formaldehyde to prevent irritations
4. Best for holding lash extensions with volume
What to look out for?
1. With most lash extension glues taking 1 to 2 seconds to dry, Beau lash glue takes 3 to 4 seconds to dry.
2. This glue is not ideal for places with high humidity. I learned the hard way so that you don’t. That’s why go for another glue if you’re in Florida.
Stacy Lash’s Sky
When I talk about one company twice in a review of the best eyelash extension glues, I assume that you have determined the best lash glue among professional already. Sky is a glue for clients who need the longest retention for their lash extensions.
In fact, I personally love Sky because it is absolutely safe for the eyes. However, the packaging is horrible that I have to keep cutting it out to prevent the glue from drying inside. The cost to ROI keeps me coming back to its trustworthy lash glue. That’s why I only if they would develop a better glue container!
What’s so good about this eyelash extension glues?
1. Quick-dry formula is something that attracts professional lash artists to this glue. It’s 2 to 3 seconds.
2. Six to Seven weeks advertised and up to ten weeks’ retention is certainly something that impresses the clients.
3. Certified by ISO Standards, the lash adhesive is latex-free and hence, good for most eyes.
What to look out for?
1. Do not use it for strip or cluster lashes.
2. Packing prevents using the whole tube as it keeps drying out quickly.
What I really think about Eyelash Extension Glues
Everything needs a trial. Period. When it comes to glue, be extra careful.
So, hold a trial session for all your clients going through eyelash extension sessions to check their allergies with all the products you use including the glue.
Besides picking the right glue, my all-time favorite is Sky S+ or Purplelash Black Label. Share your favorites in the comments below or ask your questions so that we can find them together.
How to use eyelash extension glue on your clients is for another day and we will handle it soon. For now, checkout eyelash extensions to match different makeup styles.
Until then …
How To Clean Eyelash Extensions Professionally?
As a lash professional, this is the first thing lash clients ask me before getting an eyelash extension and that’s why I want you to be ready with the right logical answer when they ask you too. It makes the client feel clean and cool around their eyes.
Keeping your eyelash extension clean is vital to preventing infections as well as making it last. But how do you do it? Do you need to wash eyelash extensions every day? Is it important to rinse lashes with soap? Do I need exclusive products? Are there professional steps to wash eyelashes?
I know you’re bursting with questions and if this is for your first lash client, I would love to help you in every step of the way. To answers your queries, I took the liberty and created a detailed post outlining everything you need to expand the lifespan of your eyelash extensions.
Why Clean Eyelash Extensions?
During my lash training, my instructor spent 2 days explaining to us why lash cleaning is one of the best add-on service all of us lash professional must add to our portfolio. This is mostly because when customers clean false lashes on their own, they might end up damaging them. Hence, you can even give a long-lasting lash guarantee strictly for clients who come to you for cleaning their lashes.
When they ask you why do they need a special cleaning session, what will you say? I will brief the logical reasons that you can also quote (I don’t mind) to your customers.
The first reason why cleaning lash extensions is crucial is because you need to remove the dead cells around the eyelids. When the dead cells are not cleaned out, they block the hair follicles leading to all sorts of infections and irritations including reddening, swelling and even sores (yew, but something that needs overlooking by a medical professional).
Keeping lash extension clean is impossible because our body secretes oil to keep the skin (everywhere) moisturized. Even your makeup has oils that can get accumulated on and around the lash extensions. Cleaning lashes help to remove the oils easily.
How To Clean Eyelash Extensions? The STEP-BY-STEP METHOD Explained
How many times have you cleaned eyelash extensions? If you haven’t done it a thousand times like me, you need the professional pointers to do it right. I am delighted to help you right. Once you learn the right way, you can create your own specific routine of washing and cleansing eyelash extensions.
Below I will describe the three ways to clean eyelash extensions and maintain cleanliness on your own.
· Removing Makeup Gently
Micellar water without any oiliness is considered the best to clean eyelash extensions. I love using a brush for cleaning the eye makeup gently than cotton as it can tug around your eyes. If you have a habit of wearing foundation, primer and compact, it is best you remove all those before cleaning out the lashes.
· Washing Eyelash Extensions
The first step to washing your eyelash extension is by wetting the eyes gently with mildly cold water. I love to use foaming cleanser because it is perfect for clients with sensitive skin. You can spray it on the eyes or on the back of your hand to lather it up with the brush. Once you are done, rinse again with water and gently pat it dry with a soft cloth.
· After-Care and Protection
Once you are done with cleaning the lash extension of your client, it is wise to use a lash extension protector from the root of the lash to its tips gently. Using it 2 days after the lash setting is ideal for creating long-lasting lash extensions.
Do’s And Don’ts When Washing Eyelash Extensions
I feel eyelash extensions can make you look like a seraph, a gorgeous angel or even a celebrity. But if you wash them wrong, that’s the end of your investment. Don’t get me wrong, a good professional can salvage it of course, but looking out for the dos and don’ts will help you save face, time, reputation and money.
Use the following checklist every time you wash the lash extensions of your client.
- Do use a professional Eyelash Remover liquid when you are working on clients.
- Always wait up to 24 hours prior to washing eyelashes
- Do not use anything other than oil free makeup remover for lash extensions
- If your false lashes are thick, don’t use mascara. Moreover, it is best not to use waterproof or long-lasting mascaras.
- Don’t rinse your lash extensions or shampoo it as you do with your head hair.
- Do brush lashes with a clean brush to separate individual lashes from sticking together when you’re done washing.
- Repeat cleansing process if you are unsure about the effect of cleansing you did. Better safe than sorry.
- If you know you suffer from blepharitis (the eyelid swelling infection) or if you doubt it, do an allergy patch test before trying eyelash extensions. Also, talk to your doctor beforehand.
To read more on good sanitation practices for lash extensions around their studio, you need this.
Lash Extension Styles To Match Your Makeup In 8 Ways
Are you thinking of perfecting your makeup for lash styles? If you’re new to the world of lash extensions, it is imperative you pick your lash extensions by the makeup routine and look you want to portray. For lash artists and saloon owners, knowing the right lash extensions styles to match your makeup is important wisdom.
That’s why today we will discuss 8 lash extensions styles and matching makeup routines to ease your drudgery. Ready to get started?
How To Make Your Lash Extension Styles To Match Your Makeup
We know how difficult it can be for upcoming lash artists to find out classic makeup styles to match your choice of false lashes. That’s why, our lash experts at Dolvlashes sat together for a week to find out the perfect 8 styles you can follow for any event, function or occasion.
Natural False Lash Style for Natural Makeup
Applying up to two coats of natural lashes are ideal for pulling off the natural makeup style. Hence, it is both versatile for offices, formal functions as well as daily wear. This style suits those who have thin lashes.
What Are Natural Eyelash extensions?
Natural and synthetic are both good. However, synthetic is more durable than natural. That’s because natural lashes are prone to heat due to the weather and pollution around you. When you’re doing a natural eyelash extension session for your client, go for B and C curls. For clients those who use mascara, C and D curls are appropriate.
Tips to Use Natural Eyelash extensions for Natural Makeup?
Natural looking makeup style is simple and hard depending on the smoothness you want. From the right foundation to mild blush and no liner makes this flawless. Don’t forget to exfoliate and moisturize the skin, before beginning the session. You can even opt for mineral-free makeup options to make it au naturale.
Doll Eyelashes for Matte Makeup
Favorite eyelash style of Megan Fox, doll eyelash extensions are good for party wear, bridal wear, business wear and formal functions. Don’t for Doll lash style if your eyes protrude naturally.
What Are Doll Eyelashes?
One of the most sought after lash extension look, in a doll eyelash extension style, maximum length of lash is concentrated around the middle of the eye. It makes your eyes look big by opening it up. You can get doll lashes in mink, faux mink, silk, faux silk and synthetic. Multiple layers of false lashes make your eyes look bright too.
Tips to Use Doll Eyelashes for Matte Makeup
We have chosen matte makeup for doll eyelash extension style because matte makes you look flawless from every side. Matte makeup style suits doll lash extensions is not overly dramatic while ensuring a natural glow to your skin. It is also perfect for all times of the day. Essentially, matte makeup means no gloss, shine or shimmer.
Cat Eye Lash Extension for Smoky Makeup
Cat eye lash extensions are favorited by many celebrities like Taylor Swift and Angelina Jolie. It is the best party look whether you’re out on a date or just hanging with the girls. Smoky makeup style matches cat eye lash effect perfectly.
What Are Cat Lashes?
Typically, when you buy cat eye effect lash extensions, you get lightweight false lashes that are voluminous and thick (depth).
Cat eye lash effect is defined as an arrangement where you place the longest false lashes along the outside edge of your eyes and the shorter ones towards the inside. You can extend the long lashes up till the middle of the eye to pop a pretty color to your looks. Cateye lashes give an exotic shape to the eyes.
Tips to Use Cateye Lash Extensions for Smoky Makeup
Smoky makeup is perfect for cat eye eyelash extensions because it gives that extra oomph you need to bring out your eyes. For smoky makeup, you need bold eyes or lips, accompanied by dark shades for accenting the smokiness around your features. Pairing cat eye lash style with smoky makeup will totally make you look no less than a queen!
Flirty Eyelash Extensions for Metallic Makeup
Worn by celebrities like Blake Lively, flirty style of eyelash extensions works best with metallic makeup. Wear it for parties or your next date night outta town!
What Are Flirty Eyelash Extensions?
A special eyelash extension style that does not change the shape of the eye, flirty false lashes merely enhances the outline. It is offered with medium length and thickness and lengthier lashes at the edge and two-thirds of the eyes. This is a natural look eyelash extension style.
Tips to Use Flirty Eyelash Extensions for Metallic Makeup
If you’re using flirty lash extension style, metallic makeup will complement your looks. It accents your eyes and other features to make it stand out and grab the attention of the onlooker. Copper or gold eye shadow will make your eyes look like that of a goddess.
Colored Lash Extensions for Shimmer Makeup
Also called highlighted lash extensions, these go perfectly with the shimmer and glitter makeup. Most women select colored lashes to match their eye color. So, if you’re a lash artist, pick colored lash sets based on the majority of your clients and their eye color.
What Are Colored Eyelash Extensions?
Colored lashes bring out a dramatic you. They are interspersed during natural application. You can select one solid color or multiple colors to make artistically unique lash extension styles with highlight false lashes. Other than the basic black, lash extensions also come in colors like indigo, blue, green, white, grey, brown, purple, pink and red.
Tips to Use Colored Eyelashes for Shimmer Makeup?
When you’re using highlight eyelash extensions, follow a makeup routine with shimmer powder. It will give a natural glow to your face. Also known as the golden shimmer makeup, this is best for colored eyelashes because it brings forth the dramatic effect around your eyes. It adds that extra effect to make you look divine and ethereal!
Staggered Lash Style for Dramatic Makeup
Unique and eye-catchy, staggered lash style consists of short and long lashes interspersed with natural lashes. When you combine it with a dramatic makeup routine, you get a unique look that steals all the likes on gram and FB. Jennifer Lopez is a big fan of this style, same as Kim Kardashian!
What Are Staggered Eyelash Extensions?
When you mix long and short lash extensions together, it is called a staggered lash style. If you have thin lashes, this style won’t work well. The style is also called gorgeously messy in the industry. That’s why it is easy to go for strip lashes of long and short lashes to create this look easily.
Tips to Use Staggered Lash Extensions for Dramatic Makeup
Dramatic makeup should have a focus. Choose from eyes or lips as your main focus. From mixing two different colors to adding cat eye smokiness, there are many ways to accent the staggered lash styles. Want more ideas for dramatic makeup styles?
Glam Eyelash Extensions for Bold Makeup
The perfect look for your next party or holiday dance, glam eyelash extensions offer glamorous looks and feel. When paired with bold makeup style, you will look like a diva, wherever you go.
What Are Glam Eyelash Extensions?
Considered the ideal lash extension style for vacations and holidays, Glam eyelash extensions make you look gorgeous. Moreover, it can last up to three months with clients coming back in for refills. When paired with bold makeup styles, this combo is perfect for red carpet events and parties.
Tips to Use Glam Eyelash Extensions for Bold Makeup
When you’re doing bold makeup, you need to focus on your feature such as the eyes. Pretty and bold makeup tutorials help in inspiring you. Your motive should be to keep the eyes prominent and other areas of the face flawless. Choose colors matching your eyes or attire to jazz up your looks!
Custom Eyelash Extensions for Special Makeup
If you’re artistic about your lashing skills, it is time to get custom eyelash extensions. We are assuming you are also amazing as an aesthetician. So, you know custom eyelashes can be used for a variety of makeup styles, depending on your client choice. Let’s see how you can start offer custom lash + makeup sessions!
What Are Custom Eyelash Extensions?
Available on Dolvlashes, custom eyelash extensions are personalized false lashes. If you’re interested, leave us a message and our lash expert will get back to you. Alternatively, you can also contact us via the Contact Us page with specifications about the length, style, curl and material of your desired lash extension set. We will get back to you within 24hours!
Tips to Use Custom Eyelash Extensions for Special Makeup?
The best thing about custom lash extensions is that you can design your own makeup style. Whther you want to pull off smoky eyes or au naturale, custom eyelashes can help. Design to for bridal events or styling, it will be your own unique style.
Found all the answers for your lash questions? You can learn more about lash suppliers too. Leave us a comment and we will help you out!
Digital Marketing Tips For Lash Artists And Ways To Start
Do you know eCommerce account for 25% of global sales? That’s 14% of global retail sales increase. And, according to the US Department of Commerce reports, 53% of the world internet population made at least one purchase in 2016. No wonder, about 1.92 billion people shop online annually. Remember, the world population is 7.7 billion. That’s why, today we are going to simplify the biggest hack of it all- digital marketing tips for lash artists. Do you want to make a good profit from your lash business? Get your lash salon dolled up because digital marketing is all you need for getting waitlisted customers too!
Ready? Let’s find the right recipe for success for your lash salon.
What Is Meant By Digital Marketing?
Whenever you market or promote your products or services via digital services, regardless of whether you have an ecommerce store or retail store, it is called digital marketing. Using online marketing services is possible for your online and offline outlets.
Digital marketing involves strategies to digitally convert your target audience online. It is unique for its collections to assessment of data to its execution.
Why Does Your Lash Website Need Digital Marketing?
Do you know over 88% of consumers prefer retailers with a website and digital interface? Having a website is not a must for lash artists, but when you’re doing digital marketing for lash salon, it is best to have an online portal where your potential techy customer can reach you.
Once your target audience likes you, they just want to connect with you and digital marketing offers the perfect recipe for just that. Let’s find out the best digital marketing strategy for your website.
Global Reach and Exposure
When you open up shop around the curb, your neighbors can reach you, their friends and family can reach you too. However, that’s about it. When you open shop on the internet, the whole world can see you even if your target audience is just brides look for eyelash extension services.
Do you know over 90% of marketers confess digital marketing has increased exposure and 75% claim they’ve increased traffic? Another amazing benefit of creating digital marketing strategies for lash salon is your customer can shop at any time.
Your custom eyelashes will attract new customers from across the globe. It will, therefore, expand the demographic too. Imagine new customers you never expected? Sounds great right!
Low Cost with Automation
Almost free, digital marketing is one of the cheapest and the priciest marketing modes. That’s because the costs depend on the strategies you utilize. It can be available for different price ranges from $0 to millions of USDs.
You can strategize your marketing options for low budget or high budget. The prime factor that sets the bar high for digital marketing is automation. As automation is available for free or nominal sums, you don’t have to have a dedicated team to make digital marketing work.
Systematic Data Collection and Assessment
Another boon of digital marketing for lash artists is how it collects data about your target audience. Within the due course of time, you will be able to make head and tails out of this data.
Simply put, assessment of the likes, preferences and dislikes of your target audience becomes clearer when you analyze how your audience interacts with you online for or regarding purchase. It gives you a graphic idea of whether you’re succeeding, loosing and what to do about it.
Customer Engagement and Loyalty
According to stats, customer engagement is triggered 81% by price, 80% by quality and 55% by convenience. Loyalty of your eyelash extension ecommerce comes from 86% likeability and 83% trust.
Do you know millennials are the workforce of the current generation right? Over 30% of the millennials engage with brands over social media at least once a month. Unlike brick and mortar stores, you don’t need salespeople to keep all your thousands of customers engaged at once. You can setup a detailed and gorgeous email system to increase engagement and loyalty. It will accelerate the process.
Sales and Traffic to Your Lash Website
Do you know 47% of all buyers check at least 3 to 5 content pieces before they talk to a salesman? That’s because in this era, Content is King. Over 96% of customers want content with specifics from experts and industry authority.
Using digital marketing via Google can bring you flooding traffic. That’s because Google brings 96% of all mobile traffic and 94% of total organic searches around the world. Once your lash salon is on Google, customers will automatically find your store before your competitors.
7 Ways To Get Started With Digital Marketing Tips For Lash Artists
Do you know digital marketing will occupy 75% of all marketing budgets in the next five years? According to CNBC, in the U.S alone, nearly 50% of small businesses don’t have a website. When you have an ecommerce website listing the products and services you offer with price quotes and duration, customers will proactively search you up.
For a first timer, digital marketing can sound scary. Rest assured, we have experts here who grew up with digital marketing. Social media marketing is an important part of digital marketing and we will be discussing that in detail too. You will find digital marketing tips for lash artists simplified and ready to apply here.
SEO, Content and Email Marketing
Do you know over 19% of customers check reviews before buying things online? Among these customers looking for reviews are 57% and they are searching about ecommerce via search engines. You know 43% of all ecommerce traffic comes from organic searches on the search engines. Just by showing up in the search results, you can increase unaided brand awareness by 46%.
From generating strategized content to emails to your subscribers will attract organic SEO or search engine optimization to your website. It’s not rocket science, all it means is to optimize your article so that Google indexes it and suggest as the first answer to a person look for lash artists or services.
Instagram for Attracting New Customers
Do you know IG grew to 200,000 advertisers in less than 5 months of opening marketing on Instagram? UWheels is one such company that used posts from influencers such as celebs and models to promote their products.
With product reviews becoming 12x more trusted than copies and descriptions, Instagram helps people discover products according to 83% of users. Engagement rates are also high on Instagram at a rate of 10x more than Facebook too. Insta also has 58x times per follower engagement than Facebook and 120x times per follower engagement than Twitter for top brands.
You can setup an Instagram business account and create a calendar for your posts. Remember to use hashtags up to ten per post because that’s how IG works.
Pinterest for Collections
Are you an upcoming lash artist? Perhaps you want your unique lash style to spread virally across the world. Why not use a platform designed to put your products be themes and styles exactly as you like? Perfect for Lash Artists, Pinterest digital marketing is excellent if your target audience includes millennials (24-34-year-old in 2019) because 80% millennials on IG find inspiration to buy on the platform itself.
You can set up different looks and makeup styles easily on Pinterest with photos. Infographics with your lash collection and snaps of makeup styles will do a wonder here. It is the best for mobile social media. Moreover, more than half of the Pinterest users use the app or website for purchasing. Should you use Pinterest? Of course! Over 76% of the top brands across the world use it.
Pinterest Business is easy to set up. You can find out more about setting Pinterest for business.
Facebook for Live Chat
Facebook introduced the boom of social media. However, today it has grown to become an independent front for brands as well as customer service. Message response time of businesses are specifically mentioned on Facebook. As most customers are connected to FB on their mobile, it is easy to lookup a business on Facebook.
Use this feature as a FREE of costs Live Chat option. Advertise on your website how your customer service team is always online on Facebook to help the future buyers. This is not just a random idea; it is quite a popular way to boost your ecommerce launch.
According to statistics, Facebook messenger had 1.2 billion monthly active users alone in 2017. It comes second to Whatsapp globally. As Facebook messenger is accessible, FREE, efficient and quick, it is easy to setup your customer service on FB. You can use messenger bots too. You can see the results for yourself. 1-800-Flowers is one such brand that acquires 70% of new customers through chat.
Get started with Facebook for Business. There’s much more than Live Chat!
Twitter for Sales and Promotions
Twitter is an excellent digital marketing for lash artists because it is a platform to create short promotions instantly. With 330 million active users and 500 million tweets sent every day, twitterati shops at least 9 times a month, which is 4.3 for non-users. While the majority of the Twitter demographic is 35-65, 80% of active users are millennials.
Called social selling, twitter for business can be used to generate leads and finding potential audience. You can use hashtags because when you use them, you get 100% engagement. When you see a tweet from your ideal demographic, make a relevant engagement. You can pitch them once they start looking you up.
Twitter is excellent digital marketing for lash salon owners because it can feature your eyelash extension styles, story, launches and promotions.
Do you know, for every $1 spent on Google Ads, the ROI is 200% or $2?
The truth be told, over 64% of consumers will definitely click on a Google Ad when they’re looking for purchase options. When you compare it to organic search results for lash extensions, Google Ads convert 50% better than natural searches. Moreover, as google controls 75% of the global searches up till 2020, investing in Google Ads is a good idea.
But, what do you do with Google Ads for your lash extension services? You can open this complete guide to google ads for lash artists and create a strategy for your ecommerce shop. It can help you with optimization to making your ads mobile friendly. Get started with Creative Campaigns with Google Ads and your digital marketing results will skyrocket. You can invest as low as $10 or $50 with Pay Per Click (PPC) or Cost Per Click (CPC) to try Google Ads and campaigns.
If you’re still not convinced digital marketing is for you, say hello to FOMO or Fear of Missing Out seen in 21st Century Shoppers. If your target audience is millennials, be warned 69% of millennials have FOMO.
Still wondering? Over 27% of people across the world do one thing when they wake up- get on their social media pages.
With just 6 hours per week on social media marketing per week, 81% of marketers saw increase in traffic to their websites. Digital marketing is certainly the present and you can make a great future out of it. Did you like our digital marketing tips for lash artists?
Share your doubts and we will help you branding tips for lash artists. Leave a comment below now!
22 Tips On How To Get Lash Clients And Keep Them
Are you new to the lash industry? Rest assured, we have got you covered. We know how hard it is to get your lash station on the map. Today we will be sharing all the ways lash experts and professionals recommend to get lash clients and keep them. It’s not easy, but learning these 22 ways will give you hundreds of ideas to do it better. Take a scroll below …
How To Get Lash Clients?
When you’re starting out, it is tough to get a handful of lash clients. You need them but somehow you seem to escape them. What to do to get your first clients? An empty lash station is definitely not what you imagined, right. We will help you get your hands on the first 12 clients and more with the 9 pointers to get lash clients below. Let’s find out the perfect trick for your lash saloon.
Make Your Business Card
Have you made your business card? If not, it’s time to make it. Design it to radiate your tone and professionalism. You can also add your logo, phone number or location on the business card. What’s more, people even add a discount coupon on the back of the card the customers can use. Better idea right? Remember to strike it out after one use by the customer!
Do The First Few Clients for Free
Influential people who hang around potential clients like pastor’s wife, waitresses, military wives, moms, yoga gals, baristas, PTA, models, real estate agents and nurses are perfect to attract new clients to your saloon. You can setup a program where you provide the first 5 or 3 lash sessions for free to influencers. Great idea right? Don’t worry about the loss because you are going to gain it all back right away.
Don’t Ignore Marketing
One of the most important needs of any new business today is marketing. You can get online advertising done for a few bucks by Google Adwords to attract clientele around you based on your location. Word of mouth referrals are great, but you can do something better. Add your eyelash extension saloon on Google Maps and get started on a new website. Design it in such a way to tempt your target audience. Create a budget and try out campaigns before you finalize anything.
It’s Time for a Dashing Portfolio
Have you created a good portfolio of the things on your menu? You can also share pictures of the lash styles you’re an expert at. Ask a graphic designer to help you out. Add your tone and color themes to the portfolio. Share new lash styles and curls you know you can provide as specials to the menu.
Create Social Media Profiles
Want to find out more about your target audience? Create social media profiles for your business and hangout where they do. It will give you a chance to interact with them and offer sales for your new services. Social media profiles are intelligent marketing media themselves. You can attract new clients by talking about how unique your services are, directly to them on social media.
Host a Lash Giveaway Event at A College
If you want to attract youth to your lash saloon, you need to find them where they are. You can also give offers for students, quote a different price than working adults. It can go viral and help you reach a wide range of audience quickly.
Collaborate with Local Businesses
Another brilliant way to find clients for your new lash extension business is by collaborating with businesses like local parlors. If a parlor around you does not offer lash extension services, tell them now they can. You should offer them a percentage of the service you receive from them. It could be a part of your referral program.
Give a Competitive Pricing
Another interesting way to get new clients is by checking the prices of services at lash saloons around your area and quoting lower prices. You can also price match for in-saloon clients. You can offer discounts for first time clients too. When you have too many clients, raise your prices strategically. Most importantly, it is necessary not to undersell than oversell. Affordable pricing also increases client retention more than attracting new clients to your business.
Get to Know Your Clients Well
A bonus service that you can offer your clients when they are at your saloon is getting to know them. Once you give them an experience that is thorough and accurate by taking notes, they will feel close to you. Give them an experience and they will never leave!
13 Tips To Keep Your Lash Clients Committed To Your Brand
You have a great list of clientele. What to do next? Keeping those clients and making them come back is even better, right? Let’s show you the professional pointers to keep your eyelash extension clients!
Great Ambience at Your Lash Station
If you want to keep your clients coming back, create a soothing ambience at your lash saloon. You need to think about primary, secondary and tertiary colors that go with your logo and target audience. Introduce aromatherapy using incenses and backflow incense burners or aromatic diffusers. Incandescent lights are another way to add warm hues to your lash station.
Be Punctual to Your Saloon
Another important determiner that attracts new clients is your punctuality. When you’re just starting, it is important to make up for all your appointments. If you can’t don’t take it up. Almost all the lash experts say it is important to respect the client’s time just like yours. That doesn’t mean you should rush through your services. Get ready and set up at least half hour before your appointment and give sufficient breaks in between appointments.
Maintain Cleanliness and Hygiene
People love lash saloons that are clean and hygienic. It’s a fact. If you grow a habit of keeping your lash station clean all the time, clients will keep coming back. Moreover, order and organization also helps a lash artist do a fine job. Give respect to your tools and workspace. Explore how to maintain sanitation practices at your lash saloon.
Simplify Your Bookings
How do you do your bookings? Once you have setup a website or online portal to attract new clients, they might want to create bookings via their digital gadgets. You can setup payment and booking system online to ease their hassle of finding appointments with you. Great idea right? Also ask your clients to book their next appointment when they leave your current session.
Aftercare Services for Clients
Do you offer any sort of aftercare for your lash clients? Called the maintenance appointment, all eyelash extension work needs this. You can offer your clients a discount for aftercare services. Moreover, you can call them up as a follow up to create new appointments easily. It can remind old clients that it’s time for a rework because they are not thinking about all the time. It’s your job to remind them!
Create Card Reader Payment
To ease the process of payment and to retain your customers, it is best to create a card reader using your phone. You can easily download it with your phone. Provide it as a service and you will see rise in clients because plastic is better than cash today. No one walks around with cash today!
Get Before- After Photos of Lash Sessions
As an addition to the portfolio, you can also request permission from your clients to take before and after photos of their session. Besides keeping a record of your skills, it is an excellent way to portray the degree of expertise you hold to new clients. It is also the perfect way to expand your reach once you are getting a regular number of sessions every day.
Email Calendar and Subscribers
Do you collect email addresses of your clients? If you don’t, START NOW. It is important to grow your subscriber list by collecting emails of current clients and potential clients. An active email campaign will help you interact directly with your customers and address their questions. If you answer their flags correctly, they will be committed to you soon. After setting up a website, create an email calendar with changing strategies and campaigns.
Select Your Playlist Carefully
Part of the ambience of your lash station is also the music you play. We don’t recommend loud sounds as majority of the customers might be averse to it. Choose soothing sounds that are calm and easy to blend into the atmosphere of your saloon. No customer should’ve to shout to make themselves heard. Get feedback from your customers about the music or play their favorites to hook them forever to you!
Actively Ask for Reviews
Once you’ve setup your online website or portal, it is time to actively ask your current and past customers for google reviews and other reviews such as on Yelp, TrustPilot or BBB. Do you know 88% customers use online reviews before using a new business? Try to give thanks to positive reviews and address the concerns of negative reviews. It will get you a lot of brownie points in the lash industry!
Maintain Accurate Client Records
In order to provide a seamless service to all your clients, especially repeat clients, you need to keep clear and detailed client records. The services they undertook, their allergies, concerns and style options must be recorded for future use. It will make the client feel they are taken care of luxuriously.
Make The Session About Them
Another thing concerning about most lash saloons is how they gossip. You shouldn’t make the session about your personal problems. Most customers would like to talk during the session and you should encourage them to, rather than taking over the conversation. Keeping them engaged is a good skill to make them feel close to you. They will remain committed hence.
Create Discounts and Combos
You can create a Loyalty Program with membership discounts. If you keep client records, you can offer special discounts on their birthdays. Another way to increase client retention is by offering friends and family discounts. Offer discounts for referrals too!
Still doubtful of starting your own saloon? Let us help you. Share your questions below!
Guide To Setting Your Lash Saloon Ambience And Atmosphere
Whether you want to keep your lash clients coming back or you want to attract new clients, setting your lash saloon ambience and atmosphere will go a long way. Imagine what your ideal customer wants the moment they walk into your saloon. The experience you offer must be a prosthetic part of branding. From intimate ambience to relaxing music and rejuvenating aromas, your mission is revitalization. Are you ready to find out the pro secrets?
What Is Lash Saloon Ambience And Atmosphere?
Technically, ambience is the character and the atmosphere of a place. In your saloon, from the arrangement of the equipment to the lighting, scents and aromas can add a big chunk of value to the ambiance your customer experiences. Saloon ambience needs to be calming. It needs to drown the hustle and bustle of the city besides creating a safe haven for your clients to unwind. Let’s find out how to do so with your lash saloon next.
Step-By-Step Guide To Setting Up Your Lash Saloon Ambience And Atmosphere
When we were working on this topic, we decided it was best if we create a systematic set of steps to help you in setting up your lash saloon ambience and atmosphere. The following list of 12 Steps for Lash Saloon Setup is targeted for beginners debuting into the lash industry. We have covered everything that adds to a luxurious lash ambience below. Find your perfect pick!
Name and Logo
First thing that gives a real feel about your business to the customer is your name and design of the logo. Is your company branding focused the right way? Does the logo fit your personality and missions of the lash saloon? By collaborating with a graphic designer, create a logo for your brand that connects with your ideal customer persona. That’s the first step!
Welcome for Clients
Next up is welcoming your clients. You don’t want your clients searching for appointments in the nook and cranny of your reception. You want them welcomed with a smile and update about their appointment. If you want to offer great hospitality, offer them a welcome drink as part of your services. It will cheer up the clients. Ensure that your receptionist asks the client to sit down for a minute even if they are on time. This gives them a chance to soak into your lash ambiance and atmosphere.
Is your lash station congested with all the expensive equipment you furnished with? A cluttered saloon is not a welcoming sign for clients. If you want a clean ambience, you need to push out the clutter. Do you know feng shui is the flow of energy? Create space for the wind and ventilation to circulate around in your room. Don’t clutter the corners with stuff!
Another important part of having a good lash saloon is the privacy you offer the customers. Instead of offering all the services on a long table, create personal cabins for each session. It gives them a homely feel of their own space. Ensure that the locks on your dressing rooms and toilets are secure. Do not install surveillance cameras in private spaces.
One of the most important part of ambience anywhere is the music you choose. Ideally, soft songs without vocals and classical music are the best genre of music for lash saloons. You can also go for hip hop or groovy hit numbers, if it does not clash with the ambience. Loud music is a big no-no because it might dispel certain client demographic permanently.
Have you decided on the main colors you want to use in your saloon? If you haven’t, it’s high time you start now. Decide on three colors- primary, secondary and tertiary. It can act as the base, accent and main color around your saloon. Better that your color palate matches with your logo and brand name too. Offering a unique set of colors in your saloon will promote chromo-therapy or color therapy. Go for soft and warm colors!
We can’t stress this enough. When you’re running a lash saloon, it is important to have order and discipline around your space. Your ambience also depends on how neat you keep the lash station. If it’s a mess, no matter how many Himalayan Pink Salt lamps you put on, your clients will flee. Read more on how to keep your lash station sanitized.
Often ignored by most saloon owners, you need to orient your employees and brief them how you want them to talk. Loud and noisy intonations will clash with your ambience and create commotion. Don’t encourage the same. In any case, strictly create a tone that accents your lash saloon ambience and atmosphere.
Scents and fragrances is the cornerstone of most lash saloon success stories. If you want to uplift your clients the moment they walk in, offer aromatherapy using high quality incenses and room fresheners. Backflow incense burner is a great addition to create a calming atmosphere in your lash saloon. Go for natural and soothing scents than sharp or overwhelming scents.
Lights and Fixtures
From accent lighting to ambient lighting and task lighting, you can use many forms of lighting in a lash saloon. It’s your choice. However, the focus should be clarity and ambience. Don’t sacrifice the bright and clear light for an ambient lighting because you need to work with Mink individual eyelash extensions that are really tiny! Try out different lighting your lash station space before finalizing on it.
Have you briefed your staff on how to behave around clients? It’s not universally understood if you want to create a unique lash brand or business for yourself. Orient them with pointers on how to behave around clients and without clients. Unless you give them directions, there will be chaos amongst the staff.
What type of conversations are encouraged in workspace? As lash artists, one gets to hear a wide share of client’s personal stories. So, you must attune your staff for making good conversations with the clientele that comes in. You can also encourage them with conversation starter topics so that they create a good bond with the client.
9 Dos And Don’ts Of Decorating Your Lash Saloon
When you’re building your empire on your own, many things can become challenging and difficult. Before you make those mistakes, take a look at our dos and don’ts list for setting your lash saloon ambience and atmosphere. Follow it and you wouldn’t have to regret a thing of your lash business future!
Do Select a Theme
From colors to shapes and artwork style, you need to select a common theme to decorate your restaurant. It must connect with your brand and its personality. A good theme goes a long way to add exposure to your brand. Define your theme clearly so that you can add it to the orientation document for all your employees.
Don’t Gossip Too Much
Another con of most lash artists is that they gossip too much. In any case, not every client likes to talk. It takes experience to figure out if your client is talkative or prefers silence. Making the wrong choice can of course mean you won’t see that client again. It is best to remain a listener than a speaker when you’re doing a session with your clients. Share that with all your employees!
Do Have a Secure Changing Room
For all reasons that your clients might have, design a private changing room. It must be safe and secure. You should ensure such a room exists because different clients can have different demands. Try to accommodate all their conditions to make them come back even more!
Don’t Congest the Space
We talked about cluttering your lash saloon above. Clutter does not mean waste alone. Even huge equipment of importance can take up all the space in a saloon. You need to design your saloon with respect to your furniture and equipment than the interior décor when you want to create a good ambiance. Make a note not to clutter the space. Imagine four-five clients in the space because you add more stuff to your lash saloon.
Do Keep a Clean Workspace
Cleanliness is the cheapest way to attract new clients and retain old clients. If you keep a clean and orderly workspace, your clients will find it easy work with you. Keeping your lash station clean and sanitized goes a long way. It can improve the ambience and atmosphere by supporting feng shui.
Don’t Create Loud Playlists
We talked about selecting the right music genre. You can also ask your customers if they have favorites so that you can play them. If you do so, they will be hooked for life to your services. In fact, remember to curate your playlist, let alone you accidentally play a loud number and give someone a stroke!
Don’t Encourage Your Staff to Be Loud
Oftentimes in saloons, the commotion is way too high that some clients send feedback of headaches. Besides creating private spaces, it is best to encourage your staff to talk in a low husky tone than loudly when they are inside your lash studio. You can give them a short training using YouTube videos to teach more staff etiquettes for lash saloons.
Do Use the Right Amount of Fragrance in The Saloon
Potpourri is great. Incense is amazing. Room freshener does a good job too. However, Potpourri, incense and room freshener together will do the worst job. Your clients might actually run away. Experiment with the fragrance and scent of your saloon, but do not choose anything overwhelming. For a fresh report, ask a guest to visit your saloon and give an unbiased feedback.
Don’t Make Your Saloon Dark and Dim
A handful lash experts have this tendency of designing their lash studio with dim and dark lights. You might think it improves the ambiance, but in reality, it hinders your work more than ever. You need luminescent lights to do a good job with the lash extensions you are using!
Found out all the tricks for setting your lash saloon ambience and atmosphere? Share your ideas with our community of lash artists below!