November 24, 2022
Top 7 Eyelash Extensions Suppliers in the UK
Top 7 Eyelash Extensions Suppliers in the UK
The beauty sector is expanding quickly every day. Everyone strives to have their lashes look long and thick since not everyone is born with naturally beautiful lashes. Luckily, you can quickly achieve full lashes when you start using eyelash extensions.
Many companies claim to be legit eyelash extension suppliers but offer low-quality products. Some users claim to have had adverse side effects. Therefore, we decide to do deep research for you and develop reliable eyelash extension suppliers in the UK. Some of them include:
Dolvlashes
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- Location: Qingdao, North China.
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- Company Classification: Manufacturer, Supplier, and Wholesalers
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- Major Products: Eyelash Extensions
Dolvlashes boosts to be among the highly rated wholesalers and manufacturers of eyelash extensions worldwide. Holding over 20 years of experience proves they are among the suppliers whose products meet the market standards. Moreover, this top wholesaler of artificial eyelashes can satisfy all customers’ needs thanks to its wide selection of products.
Additionally, although comprised of synthetic materials, the lashes they chose to use offer a natural appearance. They seem extraordinarily voluminous and featherweight. Their customer support team is available day and night to ensure that you receive prompt answers to questions.
Your location shouldn’t worry you because Dolvlashes also provides shipping services to consumers in other countries. Additionally, they offer discounts on their beauty products, so shopping with them will result in financial savings. Also, they prioritize quality, so your things will last a long time, thanks to Dolvlashes.
Key Products and Services Offered:
Eylure
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- Region: London, United Kingdom
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- Company classification: Suppliers
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- Year of establishment: 1947
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- Major Products: Eyelash extensions
Eylure was founded in 1947 to be an eyelash extension supplier. Two brothers started working as make-up artists in the film industry and came up with the original idea. However, the pay for the film work was not any better.
To survive, they decided to start a side business. The pair appeared to have found a market potential during their tenure with the business. The Eylure artificial eyelash was created to supply high-class and high-quality goods.
Key Products and Services Offered:
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- Eyelash extensions
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- Training
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- Eyelash extension tools
The Little Lash Company
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- Region: United Kingdom
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- Company Classification: Manufacturers and Wholesalers
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- Major Products: Eyelash Extensions
The business is well-known in the UK’s wholesale eyelash market. The founder is a recognized expert in eyelash extensions. You can’t go wrong by picking the most incredible eyelash extensions company in the business if you want to buy eyelashes in bulk.
They provide several types of eyelashes for all sizes and shapes of eyes. The 3-5D lashes are magnificent, making them ideal for customers who prefer a fluffy appearance. The lashes can be manufactured specifically to your specifications and have the appearance of a strip.
Key Products and Services Offered:
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- Classic lashes
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- Hybrid lashes
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- Lash lift extensions
Lash Perfect
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- Region: United Kingdom
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- Company Classification: Manufacturers and Wholesalers
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- Year of establishment: 2006
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- Major Products: Eyelash extensions
This company was founded in the United Kingdom in 2006. The business has stuck to its original mission of providing the most outstanding retail, professional, and training items to the market for eyelash extensions. Natural lashes are not harmed by their extensions and use specially manufactured items, such as medical-grade adhesives made especially for eyelashes.
To ensure that they are competent in their work and select the proper weight lashes that suit individual eyelash issues, Lash Perfect technicians also go through training. Natural lashes should not be harmed with the proper treatment.
Key Products and Services Offered:
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- Mink Lashes
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- Classic lashes
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- Lash training
Noble Lashes
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- Region: United Kingdom
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- Company classification: Manufacturers and Wholesalers
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- Year of Establishment:
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- Major Products: Eyelash extensions
In the UK market, Noble Lashes is among the most reliable brand for eyelash extensions. They continue to give customers the best lashes possible, maintaining their standing in the beauty and eyelash extension industries.
Their entire line of lash products is earth friendly. They claim to be a premier award-winning business that consistently gives back. As a result, they used paper cartons rather than plastic trays to cut their plastic consumption.
Key Products and Services Offered:
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- Colored strip false lashes
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- Silk eyelash extension
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- Premade fan volume lashes
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- Bottom eyelashes
Eyelash Emporium
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- Region: London, United Kingdom
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- Company classification: Manufacturers and Wholesalers
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- Major Products: Eyelash extensions
The eyelash emporium was launched at Pinewood Studios in London, United Kingdom. Since then, they have been concentrating on providing the most significant outcome for their clients. For both semi-permanent eyelash extensions and eyelash extension training.
The Eyelash Emporium proudly offers a portable humidifier called Nano mister. An ideal way to finish your eyelash extension procedure. Clients had to wait between 24 and 48 hours before getting their lashes moistened. The lash supplier has developed new concepts in response to its rise.
Key Products and Services Offered:
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- Eyelash extensions
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- Eyelash glue
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- Eyelash training
Lash Dolls UK
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- Region: United Kingdom
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- Company classification: manufacturers and wholesalers
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- Major Products: Eyelash extensions
2018 saw the founding of Lash Dolls UK. Their first goal is to provide the most incredible eyelash extensions at a reasonable cost. They have grown over the years and are now a top UK supplier of eyelash extensions and a global supplier of lashes.
Their lash products are tested in salons before selling, and talented, and professional employees design them. They may provide lash services to 100 individuals each week and guarantee that all the extensions listed on their website have passed their testing procedure.
Key Products and Services Offered:
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- Eyelash extensions
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- Russian Lashes
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- Eyelashes tools
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- Mink lashes
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- 3D mink strip lashes
Conclusion
The beauty industry is now saturated, and every supplier claims to be legit. It is vital to ensure your supplier has a good reputation, is certified, and is dedicated to producing quality products. In case you are still undecided on which eyelash extension supplier will offer you the best products and services, check out Dolvlashes. They have every type of lash you want to wear, and quality is a priority. For more information, please get in touch with us.
November 22, 2022
Top 7 Eyelash Extension Wholesalers in New Zealand
Top 7 Eyelash Extension Wholesalers in New Zealand
Eyelash extensions are on the rise, and almost every woman uses them to make their lashes stand out and look full. Luckily, there are different types of eyelash extensions for different eye shapes, so you have no worries about which lash will fit you well.
Now that these beauty products are popular, you might be tempted to be part of the trend. Whether looking for eyelash extensions for personal use or to add stock to your business, you should get them from top eyelash extension wholesalers.
Sourcing quality products will be a plus because they are durable and don’t irritate the skin. Unfortunately, identifying the most reputable wholesaler can be a headache, which is why we came up with this guide. Read on to learn more about the top seven eyelash extension wholesalers in New Zealand.
Dolvlashes
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- Location: Qingdao, North China.
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- Company Classification: Manufacturer, Supplier, and Wholesalers
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- Major Products: Eyelash Extensions
In a debate concerning the best eyelash extension wholesalers, Dolvlashes will be among the top. This company is based in China but ships globally, including in New Zealand. If you want a tailored eyelash extension to fit your preferences, this lash company will get you sorted with customization services.
Quality doesn’t come by coincidence. Dolvlashes inspect each step in the production process to ensure satisfactory output. They also have a team of staff that works day and night to ensure your lashes come out in good shape and they meet market standards. Additionally, their customer service is always ready to answer all questions concerning eyelash extensions.
Key Products and Services Offered:
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- 3D Real eyelash extensions
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- Magnetic lashes
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- Synthetic lashes
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- Clear band lashes
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- Volume lashes
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- Individual lashes
Me.Beauté
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- Region: Wellington, New Zealand
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- Company Type: Supplier and Wholesalers
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- Primary Products: Eyelash extension
Me.Beauté is a supplier of high-end eyelash extension supplies, tools, salon equipment, and a variety of other salon-quality lashes and cosmetic Items based in Wellington, New Zealand. They are proud of their custom-made line of products, which My Nguyen, a skilled international lash and brow stylist, and permanent makeup artist, developed.
These high-quality beauty products are made in the Me.Beauté plants in Vietnam are then transported to technicians together with other hand-picked products, ensuring salons all across the nation can access a cutting-edge selection at a reasonable price.
Key Products and Services Offered:
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- Eyelash extensions
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- Adhesives
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- Eyelash installation tools
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- Tweezers
Lash Pro NZ
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- Region: New Zealand
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- Company Type: Supplier and Wholesalers
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- Primary Products: Eyelash extension
Lash Pro NZ is the leading supplier in New Zealand for lash and brow products, instruction, and support. Lash Pro NZ was born to provide beauty salons and home-based lash enterprises throughout New Zealand with premium eyelash extension supplies.
But that wasn’t enough for Lash Pro NZ. They wanted your orders to arrive quickly, so they partnered with CourierPost. Now, they deliver overnight to 99% of Aotearoa’s urban addresses. This implies that if you place an order Monday through Friday before 3 PM, you can receive it the following workday.
Key Products and Services Offered:
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- Eyelash extensions
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- Lash Kits
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- Silk Lashes
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- Volume Fans
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- Glue & Application Tools
LASH WORX
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- Region: New Zealand
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- Company Type: Supplier and Wholesalers
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- Primary Products: Eyelash extension
LASH WORX understood that providing customers with a high-quality product was the most critical factor in establishing a successful business for an eyelash specialist. They were founded to provide technicians with quality products and expert training for eyelash extensions, Lash Lifts, and Henna Brow treatments.
Internationally approved, Lashworx offers training opportunities for aspiring New Zealand Lash Artists and established businesses looking to add this highly sought-after expertise to a successful beauty business.
Key Products and Services Offered:
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- Eyelash extensions
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- Adhesives & Pre Treatment
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- After Care Products
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- Classic Lash Extensions
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- Lash Lift
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- Masks
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- Training Programmes
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- Tweezers
BOSS LASH
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- Region: New Zealand
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- Company Type: Supplier and Wholesalers
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- Primary Products: Eyelash extension
BOSS LASH is another well-established premium eyelash extension supplier located in New Zealand. They have the finest eyelash extensions available on the market and everything a lash designer could need. Enjoy the best lash extension products at friendly prices to lengthen your lashes and get you ready to take on the world. Also, you get to enjoy friendly shipping costs to your desired pick-up point.
Key Products and Services Offered:
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- Eyelash extensions
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- Classic Lash
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- Volume Lash
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- Adhesives
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- Aftercare
Lash House
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- Region: New Zealand
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- Company Type: Supplier and Wholesalers
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- Primary Products: Eyelash extension
Lash House Supplies is a one-stop online store for top-quality eyelash extension supplies and tools. They are a supplying company offering a one-stop shop for high-quality eyelash extension items, supplies, and equipment at wholesale costs. In this expanding eyelash extension market, Lash House has found and tested the best wholesale eyelash extension items for you that are certified by the government as being of the highest quality.
Key Products and Services Offered:
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- Eyelash extensions
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- Silk Eyelash Extensions
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- Mink Eyelash Extensions
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- Pre-Fanned Volume Trays
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- Loose Eyelash Extensions
Lelei Lashes
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- Region: Ashburton, New Zealand
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- Company Type: Supplier and Wholesalers
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- Primary Products: Eyelash extension
In Ashburton, New Zealand, Lelei Lashes takes great pride in being a family-run company. Their opulent lashes are expertly created from premium imitation silk and are reusable numerous times. All of their products are cruelty-free and vegan. They are environmentally conscious, which is a plus for saving the world.
The first and only 6-micron magnet lashes in New Zealand are called Lelei Magnetic Lashes. Additionally, They offer the most comfortable and realistic magnetic eyelashes available. And for that reason, they are unique. Their lashes include superior 6 micro-magnets, compared to the standard 3 to 4 magnets found in magnetic eyelash extensions, giving you a far better fit tailored to your eyes.
Key Products and Services Offered:
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- Eyelash extensions
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- Magnetic lashes
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- Lash adhesives
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- Lash installation products
Conclusion
Up to this point, we believe you have a list of the top eyelash extension wholesalers to start with. Remember always to go for quality because some eye products might irritate the skin. At Dolvlashes, we offer you different types of eyelash extensions and beauty products for your business and personal use. In case you have any questions or you want to make your order, please contact us.
Best 7 Eyelash Extension Suppliers in Australia
Best 7 Eyelash Extension Suppliers in Australia
Some years back, mascara and eye shadows were famous, and every woman could apply them to spice up their beauty. It became tedious to apply them daily; instead, women started using eyelash extensions, making them accessible and time-saving.
They are made of different materials like mink and synthetic. Also, they make one’s lashes look full. Unfortunately, eyelash extensions can cause harm to your natural lashes or your eye when you don’t purchase them from a reputable supplier. Most users will find it challenging to identify a reputable supplier. Our main agenda here is to inform you of well-established eyelash extension suppliers in Australia for your business or personal use. Let’s begin.
Dolvlashes
- Location: Qingdao, North China.
- Company Classification: Manufacturer, Supplier, and Wholesalers
- Major Products: Eyelash Extensions
With over 20 years of experience, Dolvlashes has proven to be a giant among the top eyelash extension suppliers in Australia & globally.
This lash factory offers lash customization, meaning customers can make an order and give preferences on how they want the end product to look. You opt to have curls of your choice, length, or even thickness.
That’s not enough for Dolvlashes. To guarantee that you receive quality eyelash extensions, they have a tight internal QA team that will monitor quality throughout each phase. This guarantees that the products you receive are durable and won’t irritate your skin. Also, Dolvlashes will ensure your order reaches you in good shape and on time, whether in China or Australia.
Key Products and Services Dolvlashes Offer:
- 3D Faux eyelash extensions
- 3D Real eyelash extensions
- Magnetic lashes
- Special lashes
- Synthetic lashes
- Clear band lashes
- Self-adhesive lashes
- Faux Mink lashes
Lashious
- Region: Australia
- Company Type: Supplier and Wholesalers
- Primary Products: Eyelash extension
The goal of Lashious is to supply Lash Artists with high-end eyelash extensions at competitive prices and with first-rate customer support.
They don’t purchase inexpensive white-labeled goods and then slap their logo on the packaging to offer to you to retain quality.
You can be sure that everything you purchase is the real deal, consistently of high standards, and accompanied by the manufacturers’ brands and identities because they sell exactly what they manufacture.
Key Products and Services Lashious Offer:
- Eyelash extensions
- Adhesives
- Tweezers
- Accessories
- Disposables
Rebel Gold Lashes
- Region: Australia
- Company Type: Supplier and Wholesalers
- Primary Product: Eyelash extension
If you are looking for an eyelash extension supplier around Australia, Rebel Gold Lashes is there to serve all your needs.
According to them, eyelash extensions should enhance a person’s sense of inner and outer beauty.
Their joy is seeing their customer’s face light up, and they become a more self-assured, seductive version of themselves. They have a team of dedicated staff that strives to see the company’s success, making them one of the best suppliers globally and locally.
Key Products and Services Rebel Gold Lashes Offer:
- Volume lashes
- Mink lashes
- Classic lashes
- Lash adhesives
- Eyelash installation tools
We Lash
- Region: Australia
- Company Type: Supplier and Wholesalers
- Primary Products: Eyelash extension
This business, which sells across Australia, is an Australian-owned and -operated seller of synthetic eyelash extension materials and goods.
They are a new company offering some of the most popular and high-quality lash-related products elsewhere. They invested effort in finding the best items with the best features so they could concentrate on their main objective, improving your overall Lash experience.
Their Lash experts team has been active in the beauty industry for many years, and they now want to share their knowledge with you. They don’t repackage or rename any of the things they sell; they only stock well-known brands from top-notch producers.
Key Products and Services We Lash Offer:
- Eyelash extensions
- Lash glue
- Lash training
- Make-ups and aftercare
- Lash and brow tinting.
The Lash Store
- Region: Australia
- Company Type: Supplier and Wholesalers
- Primary Products: Eyelash extension
Since 2018, this eyelash extension supplier has constantly been expanding and creating so many beautiful moments with other lash lovers. They are fortunate to have fantastic beauty salons, studios, stockists, and freelance makeup and lash artists.
They are very driven to support all of our lovely consumers and are thrilled to be the ones assisting them in obtaining the top goods. They usually get affection and appreciation from our contented and pleased consumers.
Key Products and Services Lash Store Offer:
- Eyelash extensions
- Lash lift
- Lash tools
- Lash training
Lash And Brows
- Location: Sydney, Australia
- Company Type: Supplier and Wholesalers
- Key Products: Eyelash extension
Since 2013, Lash and Brows have been a prominent eyelash extension suppliers in Australia offering affordable and quality beauty products for both businesses and clients.
They are also known for lash mapping clients at a friendly price. They also do shipping for their products at a friendly price worldwide.
Key Products and Services Lash & Store Offer:
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- Eyelash extension
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- Eyelash lifting
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- Eyelash tinting
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- Cosmetic tattoo materials
Lash By Lash
- Region: Australia
- Company Type: Supplier and Wholesalers
- Primary Products: Eyelash extension
Lash by Lash is another highly rated lash supplying company in Australia. It offers a wide selection of high-quality eyelash extensions, equipment, and accessories to companies of all sizes.
It also offers extensive training to individuals who aspire to be lash artists in this growing beauty industry. Since Lash by Lash installs over 100 eyelash extensions each week, they have experience using eyelash extensions.
Due to their testing and use of the same products in the salon, they can assure you of receiving high-quality items. Additionally, Lash by Lash provides a buy now, pay later alternative of payment, allowing you to use their services even if you don’t have access to cash immediately.
Key Products and Services Lash By Lash Offer:
- Eyelash extensions
- Adhesives
- Lash lift
- Primers and removers
- Aftercare
Conclusion
Working with a reliable eyelash extension supplier is an added advantage because their quality will not be compromised. A certified supplier always follows all the processes in the manufacturing of the products. That is the main reason why we recommend working with Dolvlashes. They have a wide range of beauty products with top-notch quality. Kindly, reach us for any additional information.
August 19, 2021
Complete Set Of Lash Artist Anna Philips’s Interviews
Complete Set Of Lash Artist Interview Anna Philips
Find out all about lash artist interview how Anna Phillip, the first lash tech and trainer in the U.S got started, built her empire of over a hundred salons since 2006 after switching from IT.
Lash Artist Anna Phillips Interview
When you’re a newbie trying to make out in the world of lashing, it’s important to take inspiration from others who’ve made their mark in this industry. The trick to doing it is by learning from the professionals. While I try to offer my best tips to all of you every month, you can also take inspiration from other lash techs and artists around the world who’ve done it.
Today we’re going to talk about one such artist named Anna Phillips, the CEO, and founder of Lash Lounge. From her switching careers to becoming America’s first lash trainer, there’s a lot to learn from her journey.
In the following article, you’ll find out all about her history, achievements, and opinions on how she got to be who she is today. We’ve compiled four of her most famous lash artist interview in Franchise Chatter to Elle, Best Team Wins, Scale With Joy, Authority Magazine, and other sources so that you can learn more about the industry and how to make it work. It spans over almost a decade and emerging lash techs, as well as salon owners, can use it to learn about her achievements and how it happened gradually over the years.
Reading all about her achievements will help you notice and resolve your own challenges faced within the industry too.
Let’s get started!
Table Of Contents
- Lash Artist Anna Phillips Interview
- Who Is Anna Philips? (200)
- Briefs Of Top Four Interviews With Anna Phillips
- Franchise Chatter Interview (2012)
- Elle (2013)
- The Best Team Wins (2016)
- Scale With Joy Podcast (2020)
- Authority Magazine (2020)
- What’s Your F’ing Business? (2021)
- Too Long; Didn’t Read?
Who Is Anna Philips?
One of the first persons to bring lash extensions to America, Anna Phillips is the face of modern beauty today. She is not just one thing, but many things from aesthetician to permanent makeup artist, owner of Lash Lounge Salons all over the country, and even a massage therapist among other things.
Before plunging into the world of lashes, Anna worked as an IT systems admin for a few years. She switched from the technical field in the early 2000s because of many reasons. Some of those reasons were that ‘massage therapy’ and ‘wellness’ caught her fancy. Anna worked for a whole decade in the beauty industry before she completely picked up lash extensions as her full-time profession.
At the time, there weren’t any lash extension salons. Clients would fly or drive for hours to get their infills done. Renowned as the first lash trainer at the time, Anna founded ‘Rejuvenate Spa’ in 2003 that offered massage therapy in addition to lash extensions. While that had to close down, she became a global service trainer for Xtreme Lashes from 2005 to 2009 until she found the Lash Lounge in 2009.
Why? Extensions didn’t cost a fortune, most of the money went into labor.
Top Six Interviews With Anna Phillips
Now that you know a brief history of Anna’s beginnings, it’s time to turn to her hurdles, accomplishments, and much more in the coming sections. Take a look at the complete compilation of interviews with Anna from different hosts in the past decade to get to know her more.
DISCLAIMER: Please note that the questions and answers have been paraphrased and re-written for the Dolvlashes website.
Franchise Chatter Interview (2012)
Host: Franchise Chatter
1. Why did Anna start a salon exclusively for lash extensions in 2005?
Answer: Began from a single room in 2005, Anna opened the shop to meet the rising demand for lash extensions. She had two options- to get bigger or stop taking any more clients. As there weren’t any competitors for this novel idea, Anna had to start from scratch to build the entire industry by researching, creating the manual, protocols, and processes.
2. What are some of the main points in the timeline for The Lash Lounge?
Answer: Once Anna was done with her homework in 2005, Anna Phillips opened the Lash Lounge in 2006. In just a year, she opened another, and another in the coming weeks. Once Anna started franchising in 2010 with her first franchisee client and since then opened three more locations by 2011, and another by the end of 2012.
3. What are the lash services you offer at Lash Lounge?
Answer: Set in a luxurious setting, the Lash Lounge guarantees relaxation during lash treatments. The main thing about the salon is eyelash extensions. They are popular for perming, tinting, for lashes and brows besides permanent makeup. The Lash Lounge also has trendy clothing, gifts, jewelry, and makeup for interested customers.
4. What’s the demand for lash extensions? What’s the potential to earn for an eyelash extension salon?
Answer: Brought to the U.S in 2004, eyelash extensions were famed to bring over $1 Billion annually by 2010. It expanded the $40 billion cosmetics industry. By the time of this interview in 2012, it had crossed the $14 Billion per year mark with a steady growth rate. According to Anna, the earning potential of a Lash Lounge franchise would bring in $532,000 to $734,000 to each location.
Lash Lounge is unique with its exclusive focus on eyelashes. Customers can also enjoy extra services for their eyebrows to pair the extensions flawlessly with their facial features at the same salon.
5. What’s so special about the Lash Lounge franchise as opposed to a brand new salon?
Answer:One of the best things about being a Lash Lounge owner is to be part of the first-ever destination for lashes in the country. But even better is that you get the complete manual to operate a great lash salon right from the pioneers. There’s a thriving support system at the Lash Lounge family to help new lash artists and salon owners excelling on their own.
There are several different products at every Lash Lounge. From lash-specific products to cosmetics, and even a sassy salon, it’s a good business to earn well and enjoy yourself.
6. How does Anna Phillip train franchisees and lash techs?
Answer:Anna says she has a definitive business plan and course. The Lash Lounge provides support and facilities to excel the salon.
Here’s her bullet-points verbatim-
- Site selection utilizing state of the art demographic and market segmentation analysis
- Complete store design and build-out information
- A comprehensive five-day training program at the corporate headquarters
- 40 hours of on-site training at the franchise location prior to opening
- A comprehensive operations manual
- A thorough training manual with ongoing training programs and quality control
- Advertising campaigns and social media training and support
- The computer software that links up globally
- Continuous research and development to keep The Lash Lounge constantly ahead with the latest services, products, and knowledge
The Lash Lounge is one of the best in the country for its thorough and well-defined process that Anna has created herself.
What are the best three reasons for the success of the Lash Lounge?
Answer: Anna briefs the three key reasons as shown below:
The recurring clientele is the mark of an eyelash extension salon like the Lash Lounge. Most often, clients come back every two weeks to redo their lashes. When the customer is satisfied, it means business twice a month from the same person.
The second thing about Lash Lounge is its high-quality service, no matter who the customer is. Anna claims that most of their clients can tell lash extensions done at the Lash Lounge vs other places.
The third and final thing behind the success of the Lash Lounge is how it offers a one-stop shop for semi-permanent and permanent beauty. Anna’s salons offer the best and easiest makeup tool that avoids the need for eyeliners and mascaras.
What’s the cost of starting a Lash Lounge franchise including your fees?
Answer: The basic franchise fee of the Lash Lounge salon is $30,000. You also have to pay the royalty fee of 6% of the revenue to the company. You’ll also be charged 2% for the national marketing campaigns monthly on the gross revenue. You also need $220,00 to $383,000 to open a Lash Lounge salon. This includes the complete setup of things a lash salon needs to start functioning from the get-go.
Are you planning to add more services to your business?
Answer: Anna back then hoped to expand by adding brow services to her menu by 2012 as per customer demands. They also plan to collaborate with luxury hotel chains to create ‘The Express Lash Lounge’ services within boutique hotels.
What were Anna’s goals for the Lash Lounge back then?
Answer: With six lash salons under her sleeve at the time of this interview in Texas, Anna aspires to open 10 more by the end of 2012 and 25 more Lash Lounges by 2015 (around Chicago).
Elle (2013)
Host: Amber Katz, Elle
1. How did lash extensions come into popularity? What’s their history?
Answer: It was G.W Griffith who is attributed to the creation of the world’s first lash extensions over 100 years ago. His goal- lashes that brushed against the cheek of the heroine to add more drama. Gauze and human hair were the first of lash extensions.
Lash extensions are popular for the way it enhances the look of eyes without the hassle of eye makeup. Anna says it’s all about having the least maintenance.
2. What are the advantages of lash extensions as opposed to one-time lashes?
Answer: Unlike one-time lashes, eyelash extensions are applied one at a time to your natural lashes. It’s not as rigid as other false lashes and poses the least problems. It’s possible to choose a natural or a dramatic style based on your preference and even swim or workout wearing these lashes.
3. Who can get lash extensions?
Answer: Anyone with eyelashes can get lash extensions. Anna says they do even have cancer patients for treatments. In such a case, Anna lets the client know beforehand that extensions would magnify the sparseness on their lash line. That being said, such lashes make the original lashes look thick and dark. Most often, customers go through with the treat. Anna agrees the only downfall is you need to grow lashes if you don’t have them.
4. How does the lash extension treatment work?
Answer: At Anna’s salons, they start by gathering a clear idea of the lash extension style that the client wants at first. Once they’re ready, the client is requested to lay down on a table. Two things are taped onto the bottom lashes- an anti-wrinkle gel pad and medical-grade tape. Next, each eyelash is isolated with tweezers and affixed with a lash extension using the lash glue. After five seconds that it takes to dry, the next extension is added. For a typical starter set, it takes about 50 eyelash extensions per eye. Doing a full set requires about 1.5 hours. If it’s about refills, the total time would only be 30 minutes.
To put things into perspective, if you do a full set of lash extensions and never go for a refill, you’ll remain with one extension on your eyelashes after two months. Anna recommends getting refills every two to three weeks.
5. Are there different lash styles to choose from?
Answer: Yes, for example, a ‘natural setting’ where lash extensions are applied to make eyelashes look as natural as they can. Anna’s lash techs use three different lengths of lash extensions on average for the inner, middle, and outer corners of eyes.
6. What are the dangers and side effects of lash extensions?
Answer: Nothing much but a poor job of application by the lash tech can be detrimental to the health of your lashes. This mainly happens due to a bad job of isolation which happens when one extension is glue onto multiple natural lashes. The second thing is the lash adhesive allergy, which Anna Says, is very rare.
The Best Team Wins (2016)
Host: Adam Robinson, The Best Team Wins
1. What’s the story of Lash Lounge?
Answer: Specializing in eyelash extensions, Anna broke out of the corporate world by doing what she was passionate about. Getting into the service industry was really her love and Anna slowly moved into facials and other beauty techniques.
Anna says she says she was just at the right place at the right time because she was right there when lash extensions began appearing in the United States. It was a light bulb moment for Anna, she realized she needed to get in on the lash extensions trend.
And, within a few, she was overwhelmed by the number of clients that came to her. After opening three salons in three years, Anna went on to franchise The Lash Lounge.
2. Can you share how you thought about franchising for the Lash Lounge?
Answer: Anna’s goal was initially to open just one salon, she confesses. But it exploded into the second and third locations that succeeding at a fast pace. As she couldn’t keep up with branching out, she thought it would be great to share it with other entrepreneurs. She exclaims it’s the best system that you can have a business and have a family. For her clients, it’s the best thing to avoid the usual trial and error that comes with starting a business.
3. What made you bring partners on board?
Answer: Anna confesses she is the sole owner of the Lash Lounge but as soon as she opened franchises she was already a multi-store owner. It was complicated until she realized she needed experts to help the Lash Lounge grow even more sporadically to overtake the industry. Anna calls it an enlightening moment to realize this although it was hard finding the perfect partners. She calls her partners a working engine of the Lash Lounge.
4. How has grown the Lash Lounge affected your partnership and business?
Answer: Anna shares that partners with the same caliber as you bring on board accountability by inviting partners into the business. She finds growth the best way to refine her lash extension business. Anna agrees it has helped to jump miles into success. It’s helped the business front and feels like someone else is running on the treadmill with her.
5. What are the typical roles around your senior employees changing with the partnership?
Answer: Anna honestly shares that sometimes with growth, you have to be practical just to keep the business running. She has come across people who were with the Lash Lounge since the beginning and had to be laid off because they’d completed their goals and no longer added productively to the developmental changes.
Anna manages a small office with four people in her main office who are dedicated to the Lash Lounge.
Authority Magazine (2020)
Host: Jason Hartman, Authority Magazine, Medium
1. What led Anna into this career?
Answer: It was due to being laid off that Anna switched from switching to the personal care industry. She’d always loved the skincare and massage industry that it was exciting. It became even better when she found semi-permanent eyelash extensions that were entirely new in the U.S at that time.
As Anna was the first person to offer lash extension treatments, it was an incredibly busy time for her. Within a few months, she had appointments going into months. When she couldn’t keep up, Anna decided to open a salon entirely dedicated to lash extensions.
The rest is history.
2. What’s so disruptive about Anna’s business?
Answer: Anna says lash extensions took a huge chunk out of the mascara industry and that of strip lashes. Eyelash extensions have also displaced other beauty regimens like hair, nails, waxing, and other cosmetic therapies to emergy as a must-have too. Overall, it’s the best tool that helps customers to look their best.
3. Can Anna share a mistake you made at the start and how Anna overcame it?
Answer: Anna explains a story back from 2008 when she’d opened two salons already and was in her last trimester when her landlord at the time asked if she wanted to overtake the failed nail salon next door to her own salon. She decided to renovate as it was quite rundown to take a plunge at another business thinking it’d be golden like the Lash Lounge. Besides, she had a lot of common customers.
Anna painted and delegated a lot of the renovation works to open the nail salon the same week as her delivery. But in six months, she bit the tongue and bravely decided to close the doors of the nail salon permanently and focus solely on eyelash extensions.
4. Who are Anna’s teachers? How did they influence her?
Answer: Anna confesses she’s lucky to have come across some great people in her life. She attributes her father-in-law as the first mentor who was also an entrepreneur who got on his foot on his own. His words and support helped her many business decisions rightly.
Once she’d gotten into the franchise system, Anna also met a lot of professionals and experts who helped her reach where she was at the moment. This is one of the reasons she tries her best to pay it forward by mentoring others in the field of lash extensions.
5. What are the three best pieces of advice Anna has got?
Answer: Starting with ‘Patience’ to ‘Gratitude’, and ‘Resilience’ Anna shares why she respects these three virtues the most.
Patience: AP appreciates the words of her CEO who tells her to slow down and take her time with the responsibilities she’s succeeding with. Anna shares this has inspired her to prioritize things and to be a few steps ahead of the market as an entrepreneur.
Gratitude: Anna was once told by her hard-working manager that she never thanked her for the work she put in. It was eye-opening because she was deeply thankful for her manager’s work. Since then, Anna has been thanking her staff, customers, partners, collaborators, etcetera.
Resilience: Anna says franchising is nothing like being a single business owner. In her own words, “You must be able to bounce back and pick yourself up by your bootstraps one million times and keep going. I cannot count how many roadblocks I have run into over the years with my business but there’s always been a way over it, under it, around it or through it — you just have to be resilient and never give up”.
6. What are your future goals?
Answer: With one focus product it’s hard to avoid reinventing the wheel. Anna says she is planning to bring technology with her list of services to enhance it. She believes it will be disruptive and productive in the long run to keep the industry going.
7. What’s the best quote that was relevant to your life?
Answer: Anna says her favorite is ‘Success isn’t final; failure is not fatal: it is the courage to continue that counts” from Winston Churchill as her favorite. Anna says this quote hit her home because she has seen both highs and lows in the business several times and that both pass. It’s her courage to keep going that has helped her grow and several others with her brainchild- the Lash Lounge.
There are also many more interviews done by Anna that you can read or listen to know about her business process. She’s the face of eyelash extensions in the U.S and even globally.
Here are two podcasts if you’d like to listen to Anna’s interview in audio with Scale with Joy and What’s your F’ing Business.
Too Long; Didn’t Read?
Anna is a pioneer in the eyelash extensions industry. She has achieved something that others can only dream of. If you’re starting out with lashes, she’s a great inspiration to get started on the right foot.
Headquartered in Grapevine, Texas, the Lash Lounge is a private lash salon founded by Anna Phillips in 2006. Anna switched from IT to the beauty service industry shortly after being laid off from her corporate job. She started as a massage therapist a bit later and got her aesthetician’s license too.
But the real moment was when she stumbled into the world of eyelash extensions and decided to build this new industry in the U.S from the ground up. Since then, she opened several salons and slowly moved into franchising the Lash Lounge.
Anna has come a long way to become the founder of over a hundred lash salons today. You’ve learned all about her life, her favorite moments, her accolades, and her achievements in the world of eyelash extensions through the above interviews.
Go ahead and google her to know more about her feats today itself. There are many more interviews given by Anna that’s inspiring to new lash techs and salon owners.
Website: https://www.thelashlounge.com/
Contact: info@thelashlounge.com
Phone: 817.442.5274
Keep Dolvlashes bookmarked because we’ll be coming with a lot more interview posts in the coming days. But if you’re thinking of taking the hump and ordering lash extensions, go for an experienced and trustworthy manufacturer like Dolvlashes right away.
Here are more eyelash extension artist stories you can get to know more about.
Complete Statistics On Eyelash Trends For Lash Artists
Complete Statistics On Eyelash Trends For Lash Artists
Is the lash industry doomed? Discover the facts about the industry, working as a lash artist, maintaining a salon/website, and the cost of treatments worldwide.
Facts And Figures Of The Eyelash Industry REVEALED
The Lash industry is slowly standing up after a long stretch of COVID-affected problems. Thank the heavens right! Most of us never gave up, but some of us had to. For all of you who are still in the industry and wondering what to do next, the answer lies in more research. And of course, hygienic practices for lash artists is a must now.
Before you jump on the wagon with a choo-choo train of relentless innovation, why not check out the real facts about the industry, lash artists, lash treatments, and lash salon/websites. Now all you gotta do is read on to find these answers under one URL.
Get started right away.
Lash Industry Facts
When it comes to the lash industry, there are a few shockers you need to brace for. But these stats will help you understand what’s winning and what’s not in the industry.
First, a glimpse into the past. Within one year from 2017 to 2018, the total revenue from eyelash extensions jumped to $270 million. Going back a bit, the revenue from falsies in the U.S during the year 2015 was estimated at $124.95 million. This brings us to a rough 2x increase within four years for the industry.
On top of it, the industry recorded a 31% hike in USD and 15% in the volume of falsies. In 2018 alone, treatments spiked 32%, which was even higher than the 24% of eyebrow products in the combined stats of health and beauty industries.
What’s the best brand for eyelashes in the U.S? Truth be told, up to 80% of the top ten eyelash extension giants are owned by two companies over the whole beauty industry.
Ardell Fashion tops the list with $18.6 million. It’s followed by Kiss Ever EZ Lashes that recorded $12.3 million. Another falsies hub is Salon Perfectly Glamorous that estimated its revenue at $7.3 million in the same year.
On a rough total, the industry may have taken slower steps during COVID, but it’s not facing any serious setbacks for the forecasts stretching over five and ten years that’s set by economists. They also add that North America is set to witness the maximum growth, with a current market share of 37% already.
Hence if take an overall count, the natural lash extensions industry is bound to grow from 2019 to 2025 at a compounded growth rate of 5.2%. When it comes to the online equivalent, the growth is estimated to even higher a size at 7.1% until 2025.
Statistics About Working As A Lash Artist
You now know what’s up with the industry. But you might be yearning to know the challenges and trends in the industry when it comes to other artists like you and me. Moreover, knowing more about them is vital to resolve the problems you might be facing now.
Well, off we go.
Over 25% of lash technicians have an industry experience of over 5 years and merely 9% have an experience-total of working for more than 10 years in this field. What when it comes to licenses? The good news is that over 89% of the technicians that work within the US are trained in some way.
The good news is 74% of the technicians hold a license in cosmetology or beauty services. Even better a fact is that some of the state regulations within the United States mandate this license for opening a salon related to eyelash extensions.
Now let’s take a look at the earning potential of lash artists. A good majority, up to 80% of lash artists say they are ‘very satisfied’ or ‘satisfied’ with their line of work. That being said, only 63% of the artists confess that the lash extension job has earned them income as expected when they signed up for it.
Statistics also note that 75% of artists working in the U.S rake up to $50,000 every year in earnings. While that’s not low, over 48% also say that they earn less than $20,000 annually, and merely 3% of technicians report earnings over $100,000 each year. The perk is that over 37% of artists have the potential to expand their income by offering new beauty services in case they offer classic extension applications.
The bad news is only 74% of artists carry insurance with their work so that they’re not held liable for the mistakes or repercussions of poor working conditions.
You might know this already because more than half of the technicians also say that they’ve worked with fatigue and weariness, solely due to physical exertion demanded by the work. It’s not new right? We all often feel overexerted after an hour of twitching and holding the extension like a statue or changing angles a million times. Well, now you know the facts too.
That’s not news to most of us because more than half of us apply over ten sets of lash extensions on a minimum per week. Some of us even do double or triple that.
When it comes to the process, Tirzah Shirai, the owner of Blink Bar says the style of the false lashes is chosen first by artists, followed by the material. Do you do the same? If you have a different style of doing things, why don’t you share it in the comments below so that all of us can compare?
What’s your biggest worry when you’re doing a lash treatment as an artist? Hold your tongue for a second and listen to what other artists feel their biggest challenges are. The primary concern of most lash artists is managing the after-care for clients and the second biggest problem is fixing the problems created by other lash artists. Is that you as well? Well, my worthy challenge is vice-versa, fixing problems made by others, followed by after-sales services.
Now, I don’t wanna shock you. But, over 50% of artists and salon workers claim that they had to bear the brunt of clients with allergic reactions to falsies at least once every year. This is the topmost problem when it comes to after-care. To avoid this, you have to ensure every client goes through a routine allergy-patch test.
Personally, I used to encounter lash allergies a lot at the start. But down the lane, it has cut down every year. And today I can say proudly that I don’t get complaints about allergies from clients anymore. It’s been at least 5 years since the last allergy complaint. Remember, most allergies happen due to the lack of a patch test. In other cases, it might be the client. So, keep your half clear.
What’s your biggest problem? Tell us in the comments below.
Over 50% of the salons and independent providers that operate in the eyelash extension industry say that they’ve had to manage a client with an allergic reaction at least once in the past year. This issue is one of many reasons why the top priority is to manage client after-care in this industry
Here’s the scoop: 96% of artists do the classic single-strand method, and 54% do volume lashes. Are you self-employed? Whether you take it as good news or bad news, 70% of us are self-employed today. Maybe that’s a signal, we ought to be running our own business too. While it took me ages to get here, you might do it sooner too.
Lash Salon And Website Figures
Our world is an open book, thanks to the statistics revealed above. Now let’s focus on the business side of eyelash extensions. What if you own a lash salon or work at one? How much do they make? What do they do? Do you need a website? Is it praiseworthy too?
Read on to find out.
The lucrative truth is that 50% of the lash salons or independent artists who offer lash services today also have a website. Moreover, these websites are active and used by their target demographic vigorously too.
About half of the salons or professionals who offer eyelash extensions have a website that is active or available to their customers. Around 30% of those sites have an active blog that helps to promote their services.
On top of that, a big number of lash technicians, which is over 78% are using social media channels today to get their brand out in the open world. Out of this, 89% confess they use Facebook and 72% say they use Instagram.
Next up are fem-trepreneurs or female-entrepreneurs. While we have a growing rate, it’s still a rarity in our industry. Facts to be revealed, only 2% of lash businesses have a woman owner or majority shares owned by women.
Remember Blink Bar operated by Tirza Shirai? It stocks over 300 eyelash extensions for various types of clients and most of them are even customized orders for clients. So if you’re thinking of opening a lash salon, getting customized eyelash extensions is a must, especially if you want to create a successful business today.
Lash Treatment And Customer Stats
Now you know everything to start a business. But what about the statistics on eyelash extension treatments? How many times in their lifetimes do customers use these treatments? Does every lash salon charge the same for falsies? Let’s find out in detail.
On average, lash technicians charge up to $180 to do a complete set of eyelash extensions treatment. That being said, some artists charge less too. This comes to a total of 6% of artists and the cost is about $60 or less for the service. If you want premium services, up to 12% of salons and artists confess their services have a price tag higher than $181 per session.
How many times do customers get lash extensions? Facts are falsies depend on natural hair growth. So if you get a client with fast hair growth, they might need sessions within two weeks even. But on average, customers who regularly get falsies get consultations every four to six weeks.
Now, let’s talk about the age of customers. Over half of all eyelash customers are aged 18 to 34, followed by 42% of those aged 35 to 54. You might’ve calculated already, but only 5% of the customers are seniors aged 55+. Are there male lash customers? Yep. But, only 2% because 98% are women, folks.
How long do you take to do a session? While there isn’t any race or competition, most of us experts take less than two hours to complete a session in a salon. If you’re a beginner, you might take slightly more. You might also take longer with the preferred style of falsies by a customer is exclusive too.
For example, for clients who want the most natural look of lash extensions, we normally have to do 80 to 90 lashes for each eye. That brings the total to 160 to 180 lashes on the total. Keep in mind the total might increase or decrease based on the size of their eyelids and the growth of their lashes too.
For customers, the basic instruction given by lash professionals (which you must say too, in case you’re forgetting to nowadays) is to avoid steam and water for a minimum of two days after they complete the treatment. This is a mandatory rule for protecting the longevity of the treatment. Once after, they can blow-dry the falsies whenever they take a shower. While this means more routines and hassles, customers who’ve done it once find no problem signing up for the extra care to keep their eyes fabulous.
If you live in the U.S, the cost of a filling session after your first treatment can range from $41 to $80, depending on where you get it. Up to 18% of technicians claim they charge $40 and 6.2% say their session charge can go up to $120. For this filling session, it takes half of the normal session. Hence, it can range from 45 minutes to one hour on average based on how their eyelashes are.
If you’re getting the extension done from a recent graduate, it might cost half of what costs with senior artists.
For artists to whom clients request detailed after-care instructions, on top of the ordinary, it’s best to recommend kits too. This may cost around $30 but if they also want the serum to properly maintain the extensions, the total might spike up to $150. Don’t forget to remind them to sleep on silk pillow covers to ensure the falsies stay as they are instead of crumpling up.
What To Do Next
Whew, that was a shocker and a lot to digest at once right? Why don’t you bookmark the page so that you can come back to this when you’re talking with a prospect. The industry has a lot in store whether you’re a student, aesthetician, cosmetologist, or anyhow engaged in the beauty industry.
The final step to ensure your treatment goes solid and super is by using a good eyelash extension. If you own a salon, this is where a reliable China lash manufacturer comes in. If you’re interested in designing your own custom lashes, hit us up at Dolvlashes and we’ll help you out with unique and perfect falsies for all your clients, no matter what your demands are.
Top Hygiene Practices For Lash Salons Open During COVID
Top Hygiene Practices For Lash Salons Open During COVID
The complete breakdown of facts why you shouldn’t stop working now, safety protocols and six other ways to work well and safely during the pandemic
How To Maintain Safety And Wellness For Clients And Staff Against The Pandemic
Every business is driving their creativity at full throttle to figure out how to cope with the lockdown. I guess you’re too. But, we’re not like the others, right?
Some marketers saying switching to video is one answer. Like, start releasing videos to educate clients about the business. We can’t just start telling customers to start doing their lashes on their own. While many makeup brands are offering discounts on DIY products, lash treatments don’t work like that for sure.
While almost all of us are not partying, or going-out, lashes are more cosmetically important than cutting the hair or going to the nail salon. It’s a somewhat-permanent treatment that needs regular touch-ups. Clients who’ve been wearing lashes for ages need their services as usual.
So, today we will find out what lash customers are saying about lash salons operating during this time and how to stay open. I’ve also listed out an ironclad checklist of safety protocols you can impose.
If you ask me, don’t stop marketing. You just need to refocus a bit because the needs of customers have changed during the time.
Start reading because every second you waste is a loss for you and your customer!
Why Closing Shop Is Not The Answer
If you closed shop at the start of this year due to the pandemic, congratulations on staying safe. Now that the pandemic is running its course, it’s time to get back on your horse if you don’t wanna run outta bread-n-butter.
Truth be told, most businesses closed shop when COVID hit. But, not for long. Most of them changed ways. Others who couldn’t do that, kept in touch with their clients.
In short, vanishing for months from the scope of your customer is bound to hurt the business. There are other ways you should be looking at. Let’s take a look at them throughout this article.
What Are Lash Clients Saying?
Before you tell me why it’s impossible to get your staff back to the salon or order imported products, hear what your target customer has to say quoted from real Google Reviews.
– Nicole Yoshi on Cilium Lash Studio, NY: “She was so sweet and caring took her time with each lash …and we barely exchanged any words”
– Poleng Hong on Angel Lash, CA: “Instant gratification. Professional, friendly and clean facility”
– Amela Smailbegovic on Maxim-Eyes Lashes, Fl: “Celine is the absolute best. Great work and always so personable. So happy I found Maxim-Eyes Lashes!!”
– CJ Ciencia on Lash Love NYC: “OMG! After 4 months of not having a fly lash. Geeeez! Thank you, Lash Love”
– Saddier Colina on Foxy Lash Boutique, CA: “They care so much about your health and are just so personal that I always feel special when I go”
– Farrah Predestin on Extend Eyelash Extensions, NY: “…have been coming to Extend Eyelash for about three years …They are clean, professional and experts on exquisite eyelash extensions”
And now, my favorite one.
Kingsley on Lash Lovers, TX– “It took a while to get in the groove since we went on pandemic lockdown 3 days after I got my first full set, but happy to say that I’m back after re-opening and love my lashes. Especially happy with the advice and talent of Master Tech and assistant Mgr, Kara. Her suggestion that I go hybrid and special attention to drying out lashes throughout the session due to face-mask induced humidity was spot on. I love my lashes, they are holding up well and I love that I don’t have to wear mascara to make my eyes show up on Zoom calls.”
What Should Businesses Do During This Time?
You now know why the closing shop is definitely not the answer for coping with the pandemic, but being safe is. Take a look at some of the best professional ways to keep your business running whether you own a lash salon or run a counter in a salon as an artist.
Keep Themselves Updated
It’s scary to check things online nowadays. Everything points towards the pandemic. That’s even more reason to keep yourself updated on what’s going on in your industry. When it comes to our world of lashes, I have a bunch of bookmarked lash blogs that I like to keep reading through. And trust me, most of them are open.
So, go ahead to google and search for the best lash blogs around you. Another brilliant way to get inspiration and news is by going through the Instagram profiles of lash artists or businesses. It’ll keep you on track.
Change With The Audience’s Interests
People are no longer spending the same amount of money on luxury products like they used to. Perhaps it’s the unemployment or maybe it has to do with all the COVID-fear, but things are definitely not the same. If you want to sell your lash treatments and other salon services, you need to change with the audience.
Head over to lash forums and connect with other artists in your vicinity. You can also hit up via famous FB lash groups. Start checking it up now.
Check For Provisions From Govt
Because the whole world is suffering the governments across the globe are launching unique load programs for businesses who’re finding it hard to keep working. Whether you’re directly under the wrath of COVID-19 or not, your business might be qualified for the same.
Get in touch with your state government website or call the office straight away. Either way, you’ll know which industries are open to government aides even if you’re aren’t qualified.
Best Safety Protocols Lash Salons And Artists Can Follow
Now comes the main part of coping with the pandemic. How do you keep the clients, your staff and yourself secure from the pandemic? First off, no more house calls a ‘right?
Here are some other things you can do for protection from COVID-19:
1. Sanitizing And Cleansing
The first step to #BreakTheChain and stop the virus from spreading any more than it has already now is by keeping clean. Start by keeping a sanitizer at the entrance of your shop. Make sure all the entrants use it, including the staff.
2. Disinfecting equipment
You should find a way to disinfect the eyelash extension equipment quickly or limit the number of lash treatment customers inside your salon at a time. Ensure that everything is sterilized a cleansed with powerful disinfectants after each use.
3. Personal Protection Equipment
Invest in powerful and good-looking masks for you and the employees. Y’all know we are in the cosmetics industry, right? We need to look good and clean now, peeps. So, get high-quality gloves and wet wipes to keep clean at all times.
4. Training for Staff
Next comes the toughest part for lash salon owners. You need to orient your staff to change their usual habits to a safety-oriented habit. While most customers love to chat during treatment, it’s a big no-no right now. Shush if you’ve nothing important to ask them.
Also, ask them to stay at home if they feel any kind of sickness. Convey the message that together, you can ensure everyone’s safety. Keep individual sanitizer dispensers at every lash counter and encourage employees to use it too.
Generate Pre-Appointment Forms
Most businesses are minimizing contact to reduce risks. You might’ve seen Amazon’s contactless deliveries already. You use a system to book appointments online so that threats to your receptionist staff is minimal. Take a step ahead and ensure all your transactions are cashless to prevent currency-related spreads of the coronavirus.
This also offers you an excellent opportunity to expand your branding campaigns. For example, you can send branded messages conveying clients to stay at home if they’re feeling unwell or by offering discounts because most people have a lighter wallet these days. Ask them to use personal hygiene too.
If you’re not using a consent form already, do it now. Last month’s blog post talks about it in detail. You can even download the form and pass it onto customers after adding your name, logo and other details.
Switch To Online Marketing
If you haven’t already, it’s the perfect and mandatory time to revamp your business. Businesses that are offline need to take the first step by establishing an online presence. I am not saying you can offer lash treatments online because you can’t. But, I am saying that launching a website around your work portfolio will help you stay connected to your target audience and keep them engaged.
Truth be told, you must’ve gotten several emails from every Tom, Dick and Harry Brand that you signed for since you opened the email account, telling you ‘we’re with you’ or ‘support us’. You don’t want to turn annoying like that. But, that brings us to the point of staying connected.
Start a website and generate sign up forms that collect email addresses of your customers. After that, get in touch with them. You don’t have to sell them anything. In fact, sales is not the point of marketing during the pandemic at all. All you need to do is use multiple channels to stay connected with the demographic.
Email can help you get straight to the inbox of customers and offer them distractions to cope with the rising levels of anxiety due to COVID-19. Lash salon owners and artists can start consistently making Instagram or other social media posts on your safety protocols and other interesting news about keeping the business open.
Remember, it’s part of your responsibility to get the customer to book an appointment with you in confidence. With online marketing become advanced with each passing day, you can do so in several ways.
Keep A Track On Metrics
Whether you’re offline or online, every business automatically generates key metrics about product performance and other details about the purchase history of audiences. If you run a lash salon, take a pen and paper and write down all the details about your customers, how often they frequent, their touch-up schedules and how all this has changed due to the pandemic.
Now, head over to a research tool (there are many free tools online and one such tool is Ubersuggest and find out what your ideal customers are searching for nowadays. It will help you decode the priorities of customers during this COVID-era.
It will also shed light on any drastic changes like a lot of people going for ‘natural eyelash extensions’ or most of them ‘signing up for maximum durability fake lashes’ and so on. Find out the interests of the audience and tap into it by offering something unique and safe with loads of discounts.
Too Long; Didn’t Read?
In a nutshell, closing your doors and tuning to Netflix or PubG all-day long is not the way to cope with the current pandemic. You need to find out innovative ways to rediscover things that offer values to customers these days.
While it’s true people are hooked on essential items like groceries more nowadays, it doesn’t affect lash clients because it’s more than just makeup. Most customers of mine wear it 24×7 and some amazing women have been wearing it for more than a decade with regular touch-ups and treatments.
Customers are not abandoning their interests; they’re merely switching to other verticals within the same niche. We all saw big players in the cosmetics industry switching from premium nail polishes to sanitizers and affordable wet wipes or big-time clothing brands making masks all of a sudden.
Lash artists and salons can start with keeping themselves up-to-date about the news from the industry, figure out the audience’s new interests, find out about government loans and follow safety protocols to start with.
Other options are to switch to online marketing, start websites and use emails and other channels like social media to connect and stay connected with your audience.
Find out what the lash audience wants right now, considering all the things that have changed around us.
